--- title: 'eCommerce European Merchandiser at Fender' canonical: 'https://feeny.ai/job/ecommerce-european-merchandiser-fender-united-kingdom-ce0phvejaeca' type: 'job' last_seen: '2026-11-04' --- # eCommerce European Merchandiser at Fender - **Company:** Fender - **Location:** United Kingdom - **Work type:** remote - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-04 - **Apply:** https://boards.greenhouse.io/fender/jobs/8346254?gh_jid=8346254 ## Job description ## Key Purpose of the Job To drive Direct to Consumer sales growth via FMIC brand sites in European regions including but not limited to our key EU countries. As well as future countries as we develop the eCommerce business in the EMEA territory. Main Responsibilities - Responsible for website merchandising of non-UK regions for our eCommerce sites Fender.com. - Implement and maintain a tiered approach to merchandising European markets. - Leverage Contentful (CMS) to deliver compelling site experiences showcasing our New Product Introductions, Promotions & Activations. - Use the “Athos” tool to merchandise Search, Product Listing Pages, Cart & Recommendations Carousels. - Delivering best in class content tailored for our digital channel. - Work closely with the EMEA eCommerce Merchandising Manager & wider eCommerce, Marketing & Product teams to execute plans to meet revenue objectives. - Lead and manage the translation and localisations for Fender.com. - Day-to-day site operations in the EMEA region. - Localising all non-English language site content including product listing pages, product detail pages, landing pages, web banners & the checkout funnel. - Assist in the build & maintenance of on-site promotions in multiple currencies. - Execute and maintain the translations process with internal & external partners. - Regularly monitor inventory levels to ensure site merchandising is updated based on product availability. - Audit sites for improvement opportunities benefiting customers & the business. - Maintain regional promotional campaign material as well as upsell & recommendations. - Collaborate with CRM & digital marketing to support best in class marketing campaigns. - Monitor euro market pricing landscape. - Regularly conduct web analytics reviews, deriving insights & actions to optimize the conversion funnel. - Use SAP daily to perform business operational tasks. - Incorporate SEO/GEO best practices into day-to-day merchandising. - Assist the Customer Service department with issues or queries relating to eCommerce. - Use AI Tools to assist with key role objectives & execution. - Use A/B testing to deliver key optimisations to the site experience. Person Specification - The ideal candidate has experience executing multi-region eCommerce business activities, achieving sales goals, and delivering a first-class user experience. - Multilingual with English & another major European language is a bonus. - Aware of musical instrument trends with particular knowledge of European markets. - Passionate about eCommerce & digital developments. - Follow new eCommerce implementations of AI tools. - Conscientious & committed to providing best results. Essential Criteria - Extensive experience in eCommerce, digital marketing or similar function. - Experience in site merchandising and CMS tools within an eCommerce platform such as Shopify, Salesforce Commerce Cloud, Magento, BigCommerce etc. - Proficient in the use of Microsoft Word, Excel, PowerPoint and Outlook. - Ability to work on own initiative & be self-motivated. - Excellent interpersonal skills. - Effective communication skills, both written & verbal. - Ability to maintain confidentiality & handle sensitive information. - Ability to prioritise work & adapt to changing priorities. - Work flexibly to meet the needs of the organisation. - Excellent organisational skills - Ability to problem solve and contingency plan. Desirable Criteria - Multilingual with European languages are desirable. - Experience using Amplitude, GA4 or other Analytics tools. - Experience with Shopify. - Experience with SAP. - Experience using Contentful, SearchSpring & Discount Ninja. - Experience with a CAT tool such as Trados, Memoq or Wordfast. - Experience with AI integrated workflows. ## About Fender ## Company Overview - **One-liner**: Fender designs and manufactures iconic electric guitars, basses, amplifiers, and audio gear, while also developing a digital ecosystem for music education and tone shaping. - **Entity Type**: Private (privately held, not publicly traded) - **Headquarters**: Hollywood, California, USA (with additional offices in Scottsdale, Arizona, and international satellites) - **Founded**: 1946 - **Founders**: Leo Fender (original collaboration with Doc Kaufmann in 1943 led to K&F Manufacturing Corp.) ## Core Business - **Primary industries**: Musical instrument manufacturing, pro audio, music education, digital music tools. - **Target customers**: B2C (musicians of all skill levels from beginners to professionals) and B2B (dealers and distributors). - **Mission / purpose**: “Inspire every player at every stage” [fender.com](https://fender.com/pages/about). ## Products & Services - **Fender® Guitars & Basses**: Iconic models including Stratocaster, Telecaster, Precision Bass, Jazz Bass, Jaguar, Jazzmaster, and Acoustasonic Telecaster. - **Fender® Amplifiers**: Classic tube amps (e.g., Twin Reverb, Deluxe Reverb) and modern Tone Master series using advanced modeling. - **Squier®**: Affordable entry-level guitars and basses. - **Other Brands**: Gretsch®, Jackson®, Charvel®, EVH®. - **Fender Digital** (launched 2015): - **Fender Play®**: Subscription-based app for learning guitar, bass, ukulele (song-based, step-by-step). - **Fender Tune™**: Tuner app for iOS/Android. - **Fender Tone™**: Amp and effects modeling app. - **Fender Pedals**: A line of guitar effect pedals introduced in 2018. - **Accessories & Pro Audio**: Cases, straps, strings, and professional audio equipment. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed (privately held). The company is widely regarded as the world’s largest guitar manufacturer. - **Key Metric**: Annual revenue – not publicly available; estimated headcount ~1,500 employees [builtin.com](https://builtin.com/company/fender). - **Notable Investors / Partners**: Owned by a private investor group that acquired the company from CBS in 1985. No current venture capital rounds are public. - **Growth Signals**: - Expansion into digital learning (Fender Play) and app ecosystem. - Launch of innovative products like the American Acoustasonic Telecaster and Tone Master amps. - Continued global presence with offices in England, France, Australia, Germany, Mexico, Sweden, and Japan. ## Competitive Advantages - **Unmatched brand heritage**: Over 75 years of history, legendary products that defined modern music (Stratocaster, Telecaster, Precision Bass). - **Vertical integration**: Own manufacturing facilities in Corona, California (flagship, US) and Ensenada, Mexico; Custom Shop for high-end bespoke instruments. - **Artist relationships**: Long-standing endorsements from icons like Jimi Hendrix, Eric Clapton, Jeff Beck, Jimmy Page, and Stevie Ray Vaughan. - **Digital innovation**: First-mover in connected guitar learning with Fender Play; combines hardware expertise with modern software. - **Portfolio breadth**: Multiple sub-brands (Squier, Gretsch, Jackson, Charvel, EVH) covering every price point and genre. ## Strategic Focus - **Digital ecosystem**: Continuing to invest in Fender Digital to attract new players and keep them engaged; app-based learning and tone customization. - **Inclusive outreach**: Making guitar, bass, and ukulele more accessible to beginners through Fender Play and affordable Squier models. - **Product innovation**: Evolving legacy designs with modern features (e.g., Acoustasonic series, Tone Master modeling amps). - **Global expansion**: Strengthening international sales and marketing, especially in Asia and emerging markets (see Sales Director – Greater China job posting). ## Why Work Here - **Culture**: Emphasizes passion, innovation, diversity, integrity, teamwork, and open communication [fender.com/careers](https://fender.com/pages/careers). Described as “not just a sound… a way of life.” - **Work model**: Mix of in-office and remote roles (e.g., some positions are fully remote, others require office presence) [builtin.com](https://builtin.com/company/fender). - **Benefits**: Comprehensive medical, dental, vision, life insurance, 401(k), flexible spending accounts, short/long-term disability, business travel insurance, legal assistance, and product discounts. - **Engineering culture**: Digital teams work from Hollywood headquarters, with opportunities to shape the intersection of music and technology. - **Diversity & inclusion**: FMIC is an equal opportunity employer and actively encourages a sense of belonging. ## Sources 1. [fender.com](https://fender.com/pages/about) – About Fender (history, products, mission) 2. [fender.com](https://fender.com/pages/careers) – Careers page (culture, benefits, values) 3. [linkedin.com](https://uk.linkedin.com/company/fender-musical-instruments) – LinkedIn company page (revenue note, headcount) 4. [builtin.com](https://builtin.com/company/fender) – Built In profile (headcount 1,500, remote/office mix, job listings) ## Other roles at Fender - [NPI Coordinator](https://feeny.ai/job/npi-coordinator-fender-corona-8ysgmq2f7qzz) — Corona, CA - [Mill Team Lead](https://feeny.ai/job/mill-team-lead-fender-corona-jf2g641g9cdt) — Corona, CA - [Production Expeditor, Specialty](https://feeny.ai/job/production-expeditor-specialty-fender-corona-1jvt87yb028y) — Corona, CA - [Business Development Manager, Southeast](https://feeny.ai/job/business-development-manager-southeast-fender-united-states-mrn8jqr0xyj1) — United States - [Sr. Planner](https://feeny.ai/job/sr-planner-fender-corona-vatv2bcey1th) — Corona, CA - [Sander, Intersand](https://feeny.ai/job/sander-intersand-fender-corona-1yyb73fpzcy2) — Corona, CA - [Paint Handle Cleaning Team Lead](https://feeny.ai/job/paint-handle-cleaning-team-lead-fender-corona-j6jzcw1aj9bg) — Corona, CA - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-fender-hamburg-ghsqdd3w8ft1) — Hamburg, Germany - [Colaborador de Producción (Futuras oportunidades)](https://feeny.ai/job/colaborador-de-produccion-futuras-oportunidades-fender-ensenada-4smam3jg4d7n) — Ensenada, Mexico - [Production Expeditor, Mod Shop](https://feeny.ai/job/production-expeditor-mod-shop-fender-corona-3ycpshr0fe5d) — Corona, CA