---
title: 'Ecommerce Executive at Gymshark'
canonical: 'https://feeny.ai/job/ecommerce-executive-gymshark-solihull-england-mz3ahp2r8tjn'
type: 'job'
last_seen: '2026-09-06'
---

# Ecommerce Executive at Gymshark

- **Company:** Gymshark
- **Location:** Solihull England, United Kingdom
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.eu.greenhouse.io/gymshark/jobs/4964048101

## Job description

## Overview

Are you passionate about ecommerce and creating exceptional digital shopping experiences? We're looking for an eCommerce Content Executive to join our Digital Product team and help bring our commercial calendar to life across global ecommerce channels.

In this fast-paced and highly collaborative role, you'll support the delivery of new product launches, promotional campaigns and customer experiences across our website, app and retail stores. Working with teams across Digital Product, Marketing, Merchandising, Commercial, Retail and Technology, you'll play a key role in ensuring customers enjoy seamless, engaging and relevant experiences at every touchpoint.

If you're highly organised, detail-oriented and excited by ecommerce, trading and digital innovation, we'd love to hear from you.

## What you'll do

- Manage the day-to-day execution of ecommerce content across website, app and retail channels.
- Deliver new product launches across multiple international markets, ensuring products and content are ready to go live.
- Support major trading events and promotional campaigns, including seasonal sales, peak trading periods and loyalty activations.
- Coordinate onsite readiness for commercial events by ensuring content, merchandising and customer journeys are accurate and delivered on time.
- Set up and maintain promotions, discount codes, merchandising updates and customer-facing messaging.
- Maintain accurate product information, attributes, categorisation and content across digital platforms.
- Work across ecommerce and content management systems to ensure consistent customer experiences across all touchpoints.
- Support retail operations through product and content management within point-of-sale systems.
- Execute onsite merchandising activities across navigation, search, collection pages, product pages and recommendations.
- Contribute to optimisation initiatives, including experimentation, testing and customer experience improvements.
- Support loyalty programmes by delivering member experiences, exclusive launches and targeted messaging.
- Coordinate localisation activities to ensure content is accurate, relevant and delivered effectively across global markets.
- Monitor ecommerce performance and identify opportunities to improve customer experience and commercial results.
- Research industry trends, competitor activity and emerging technologies to help drive continuous improvement.
- Collaborate with cross-functional teams to deliver innovative and high-performing ecommerce experiences.

## What you'll need

- Previous experience in an ecommerce role within a fast-paced environment.
- Experience using ecommerce platforms and digital tools such as Shopify, Akeneo, Contentful, Algolia or similar systems.
- Experience supporting ecommerce product launches across multiple products or markets.
- Experience delivering promotional campaigns or large-scale trading events.
- Strong attention to detail and a commitment to maintaining accurate customer-facing content.
- Excellent organisational skills with the ability to manage multiple priorities simultaneously.
- Analytical thinking and the ability to use data and insights to identify opportunities for improvement.
- Strong communication and stakeholder management skills.
- A proactive, solutions-focused approach to problem solving.
- Confidence working across multiple systems and embracing new technologies.

Desirable experience

- Retail ecommerce or Shopify POS experience.
- Localisation or international content management experience.
- Loyalty programme or membership experience.
- Onsite merchandising, search optimisation or product discovery experience.
- Exposure to A/B testing, personalisation or experimentation programmes.
- Experience using reporting tools such as Looker Studio, GA4 or Power BI.
- Knowledge of project management tools such as Asana.
- Understanding of ecommerce merchandising and customer journey best practices.
- Intermediate Excel skills.
- Experience working with large product catalogues and PIM systems.
- Experience within retail, fashion or sportswear brands.
- Experience using AI-powered tools to improve efficiency or content delivery.
- Basic HTML or CSS knowledge.
- Additional language skills.

Location

This is a hybrid role and requires attendance at our Solihull headquarters a minimum of three days per week. Please note this role title will be eCommerce Content Executive internally.

Closing date: Monday 14th September.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance

Office location specific benefits include (IQ):

- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available

Office location specific benefits include (LDN):

- Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

## About Gymshark

## Company Overview
- **One-liner**: Gymshark is a British multinational athletic apparel retailer that designs and sells fitness clothing and accessories, aiming to unite the conditioning community.
- **Entity Type**: Private (minority stake held by General Atlantic)
- **Headquarters**: Solihull, West Midlands, England
- **Founded**: July 2012
- **Founders**: Ben Francis and Lewis Morgan

## Core Business
- **Primary industry/industries**: Athletic apparel, sportswear, athleisure, accessories
- **Target customers**: B2C – fitness enthusiasts, gym-goers, and athletes; strong focus on both men and women (approximately two-thirds of sales are to women as of 2020)
- **Mission or purpose statement**: “We exist to unite the conditioning* community. […] We create the tools that help everyone become their personal best: the clothing you'll sweat in, the content you'll find inspiration in and the community you'll become your best in.”

## Products & Services
- **Men’s & Women’s Apparel**: Workout vests, hoodies, t-shirts, leggings, shorts, sports bras, and outerwear – sold primarily through 14 international online stores and a growing network of physical retail locations.
- **Fitness App (Gymshark Conditioning App)**: Launched August 2019, offering free and premium workout plans, video demonstrations, and customizable training programs.
- **Gymshark Lifting Club**: A physical gym and innovation hub located at the company’s headquarters in Solihull, opened in 2019.

## Market Standing
- **Valuation**: Over £1 billion (achieved in 2020 after General Atlantic’s investment)
- **Key Metric**: Annual Revenue of £556.2 million (2023)
- **Notable Investors/Partners**: General Atlantic (owns 21% stake since August 2020); Key athletes include Chris Bumstead (CBUM) as both athlete and part-owner, and David Laid as Creative Director of Lifting.
- **Growth Signals**: 
  - Expanded from pure e-commerce to brick-and-mortar, opening first permanent store on Regent Street, London (Oct 2022), followed by Westfield Stratford City, White City, and Trafford Centre (Manchester, July 2025).
  - Global community of 10+ million customers and 18+ million social media followers; presence in over 230 countries.
  - Headcount grew to over 900 employees across five regions (HQ in Solihull, offices in London, Denver, Hong Kong, Amsterdam).
  - Active job postings increased 1400% year-over-year (as of mid-2025), indicating aggressive hiring.

## Competitive Advantages
- **Brand & Community**: Extremely loyal social-media-driven community cultivated through influencer marketing (125+ paid influencers) and athlete partnerships; strong brand identity tied to “conditioning” and hard work.
- **Direct-to-Consumer Model**: Majority of sales happen online via owned channels, allowing high margins and direct customer relationships.
- **Data-Driven Product Development**: Use of social listening and community feedback to iterate quickly on apparel designs.
- **Scalable Omnichannel Strategy**: Successful transition from digital-only to physical retail with flagship stores in prime locations, while maintaining a lean inventory model.

## Strategic Focus
- **Global Retail Expansion**: Continuing to open physical stores in key markets (e.g., Trafford Centre, Roosevelt Field) and pop-up locations.
- **Digital & Tech Investment**: Growing the conditioning app, hiring data engineers and backend engineers, and building a stronger tech team (current openings include Data Engineer, Scrum Master, Lead Engineer).
- **Brand Collaborations & Athlete Equity**: Bringing influential athletes like Chris Bumstead into part-ownership to deepen authenticity and reach.
- **Sustainability & Operational Efficiency**: After a proposed restructure in 2025, the company is likely focusing on cost optimization and supply chain resilience.

## Why Work Here
- **Culture**: Values-driven environment emphasizing “Hard Work,” “One Team,” “Community Service,” and “Stay Humble.” Employees describe a fast-paced, ambitious atmosphere with a focus on continuous improvement.
- **Remote/Hybrid/Office**: Roles are based primarily in Solihull (HQ), London, Denver, Amsterdam, and New York. Many corporate roles appear to be office-first, though some tech roles may offer flexibility. Retail positions are fully on-site.
- **Notable Perks & Engineering Culture**: Gymshark offers the chance to work alongside a high-growth consumer brand with strong engineering needs (backend, Android, data). The company has a modern HQ with an on-site gym (Lifting Club) and innovation lab.
- **Growth Opportunity**: Rapidly expanding tech team and retail footprint; many current openings across engineering, product, and commercial functions; reported 15 active job postings as of mid-2025.

## Sources
1. [Gymshark About Us](https://www.gymshark.com/pages/about-us)
2. [Gymshark LinkedIn](https://uk.linkedin.com/company/gymshark)
3. [Gymshark Greenhouse Careers](https://job-boards.eu.greenhouse.io/gymshark/jobs/4839428101)
4. [Wikipedia – Gymshark](https://en.wikipedia.org/wiki/Gymshark)

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