---
title: 'eCommerce Manager - GSA at The Orchard'
canonical: 'https://feeny.ai/job/ecommerce-manager-gsa-the-orchard-berlin-ahedkyjnfqd7'
type: 'job'
last_seen: '2026-10-20'
---

# eCommerce Manager - GSA at The Orchard

- **Company:** The Orchard
- **Location:** Berlin, Germany
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8879953002

## Job description

The E-Commerce Manager is responsible for driving the growth, performance, and overall success of the organization’s e-commerce platforms. This role involves strategically enhancing online presence, optimizing sales, and delivering an exceptional customer experience. By combining strategic planning, operational execution, and cross-functional collaboration, the E-Commerce Manager will ensure the continued success and expansion of our e-commerce business.

In this role, you will oversee artist webstores, providing guidance to clients on best e-commerce practices and ensuring seamless execution of campaigns and product launches. A strong background in Shopify, inventory management, and project management is essential, as well as the ability to work closely with the marketing team to create impactful promotions and seasonal campaigns. You’ll play a critical role in ensuring deadlines are met and campaigns are executed flawlessly from start to finish.

We’re looking for a self-starter who can generate innovative campaign ideas, lead teams and clients through every step of the process, and manage multiple projects simultaneously. A solid understanding of e-commerce calendars, promotions, and industry trends is key to excelling in this position. If you thrive in a fast-paced environment and are passionate about creating exceptional online shopping experiences, we’d love to hear from you.

## What you will do

- Management of the company's D2C and e-commerce operations across the EU region
- Full responsibility for the online stores, including artist and label stores on Shopify, and their integration with warehouse and ERP systems
- Creation and maintenance of product listings across the stores
- Coordination and management of the external logistics partner, including daily operational alignment
- Oversight of order fulfillment processes, ensuring accurate order, shipping, and payment status handling
- Management and continuous improvement of customer service processes, including the integration of new systems and tools for more efficient support
- Implementation of store front-end changes and optimizations
- Administration of D2C stock reservations and associated operational workflows
- Serve as the central point of contact for all EU e-commerce daily business

Who you are:

- Minimum of 3 years of experience in e-Commerce,
- Experience within the music industry is preferable
- Strong project management skills, with the ability to oversee multiple campaigns and meet tight deadlines.
- Collaboration and communication skills, with the ability to work effectively across marketing teams, clients, and other stakeholders.
- Excellent analytical and problem-solving skills
- Proficiency in Shopify and email marketing platforms is also preferable
- Fluent in written and spoken German and English

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

## Other roles at The Orchard

- [Manager, Marketing Strategy, Mexico - The Orchard](https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-the-orchard-mexico-city-wf7t9c2kvz68) — Mexico City, Mexico
- [Senior Marketing Manager](https://feeny.ai/job/senior-marketing-manager-the-orchard-lagos-drdv6st7ctq1) — Lagos, Nigeria
- [Manager, Corporate Development - The Orchard](https://feeny.ai/job/manager-corporate-development-the-orchard-the-orchard-new-york-brxg38ak000z) — New York, NY
- [Solution Manager - The Orchard](https://feeny.ai/job/solution-manager-the-orchard-the-orchard-seoul-bkheymvrz03d) — Seoul, South Korea
- [VP, Nordics and Baltics](https://feeny.ai/job/vp-nordics-and-baltics-the-orchard-sweden-gg05v17kheew) — Sweden
- [Jr. Manager, Marketing Strategy, Argentina - The Orchard](https://feeny.ai/job/jr-manager-marketing-strategy-argentina-the-orchard-the-orchard-buenos-aires-tnj1qfc7rfca) — Buenos Aires, Argentina
- [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-hamburg-pg8nq3dfqn2m) — Hamburg, Germany
- [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany
- [VP, Commerce, Latin/Iberia - The Orchard](https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh) — Miami, FL
- [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany