---
title: 'Ecommerce Merchandiser at Zenni Optical'
canonical: 'https://feeny.ai/job/ecommerce-merchandiser-zenni-optical-shanghai-q4cqx5wxhybz'
type: 'job'
last_seen: '2026-09-12'
---

# Ecommerce Merchandiser at Zenni Optical

- **Company:** Zenni Optical
- **Location:** Shanghai, China
- **Posted:** 2026-04-15
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/zennioptical/jobs/5189138008

## Job description

## Who We Are

Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind.

Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally.

Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit [zenni.com](https://www.zennioptical.com/).

Position Overview

We are seeking a Senior App Merchandiser with 5+ years of e-commerce experience and deep expertise in the eyewear industry. In this role, you will move beyond basic page layout to take full ownership of the App’s GMV, conversion rates, and profit margins. We need a candidate with sharp commercial sense who can drive sustainable revenue growth through sophisticated operational strategies and user behavior insights.

You will execute the merchandising strategy with colleagues and track sales performance for our App in the US and CA markets. This requires not only mastery of mobile visual merchandising but also a profound understanding of Western consumer psychology,shopping journey and optical shopping habits.

Core Responsibilities

1. Market-Specific Merchandising (oversea markets)

- Localization Management: Manage visual and logical adjustments for the App Home Page, PLP (Product Listing Pages), and PDP (Product Detail Pages). Ensure the UI/UX aligns with Western preferences, which leads to higher conversion.
- Seasonal Strategy: Develop differentiated product promotion strategies along with season change, such as for key Western shopping events (e.g., Black Friday, Prime Day, Back to School).
- Eyewear Logic Optimization: Optimize the visibility and flow of the shopping experience. Improve the UI/UX of the Prescription (Rx) and LC upload process to minimize friction and bounce rates.
- Strategic Categorization: Execute scientific sorting and filtering based on Face Shape, Materials (Acetate, Titanium), and Lens Functions (Blue Light Blocking, Photochromic).

1. Sales Ownership & Growth

- Target Accountability: Take responsibility for achieving monthly, quarterly, and annual App sales targets. Report performance metrics regularly to senior management.
- Full-Funnel Optimization: Lead end-to-end shopping journey optimizations. Use A/B testing to continuously improve Click-Through Rates (CTR), Search-to-Conversion rates, and Checkout completion.
- Campaign Execution: Lead product mapping and traffic resource allocation for major sales events (e.g., Black Friday/Cyber Monday).

1. Strategic Product-Driven Operations

- Dynamic Traffic Allocation: Adjust traffic distribution based on seasonal trends, inventory turnover, reduce bounce rates.
- Personalization Strategy: Collaborate with the algorithm team to refine personalized recommendation logic, ensuring high-relevance product discovery for users.
- Inventory Health: Deeply involved in supply-demand analysis. Coordinate with the procurement department to optimize inventory structure and execute liquidation plans for end-of-season or redundant stock.
- Funnel Analysis: Perform deep dives into the conversion funnel to identify drop-off points and implement actionable improvements.

1. Advanced Market Intelligence

- Competitor Research: Conduct deep-dive analysis of competitors (pricing depth, supply chain advantages, and retention tactics) to produce actionable strategic reports.
- Trend Forecasting: Anticipate mobile commerce trends. Propose forward-looking features (e.g., Live-stream integration, social commerce modules) and drive their implementation.

Job Requirements

- Experience: 5+ years in cross-border e-commerce, with at least 2+ years specifically in the eyewear or fashion accessoriesApp merchandising experience should be a significant advantage.
- Market Knowledge: Deeply familiar with North American and European markets, including local fashion trends, facial structure preferences, and optical regulations.
- Data-Driven: Advanced analytical skills. Proficient in Google Analytics or internal BI tools to diagnose performance fluctuations and derive growth strategies.
- Language Skills: Professional working proficiency in English. Able to audit and refine English copywriting to ensure it resonates with native speakers.
- Resilience: Strong sense of ownership and result-oriented mindset. Able to thrive under the high-pressure environment of cross-border e-commerce peak seasons.
- Tool usage: Familiar with analytic tools such as Looker, GA etc.

## Key Performance Indicators (KPIs)

- App Overall Sales(focus on GMV)
- App Conversion Rate (CVR)
- New Product Performance of Key Categories
- App User Engagement (DAU/MAU) & Repurchase Rate

At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

## About Zenni Optical

## Company Overview
- **One-liner**: Zenni Optical is an online retailer of affordable prescription glasses, sunglasses, and contact lenses, selling directly to consumers and recognized as the #1 online eyewear retailer worldwide.
- **Entity Type**: Private (bootstrapped)
- **Headquarters**: Novato, California, United States
- **Founded**: 2003
- **Founders**: Tibor Laczay and Julia Zhen

## Core Business
- **Primary industry**: Online retail / Eyewear
- **Target customers**: B2C (consumers of all ages, including children and safety eyewear users)
- **Mission**: "Make high-quality eyewear affordable for everyone" – investing in vision care for a brighter tomorrow [zennioptical.com/about-us](https://www.zennioptical.com/about-us)

## Products & Services
- **Prescription Glasses**: Over 2,000 frame styles, including single vision, bifocals, and progressive lenses – starting at $6.95.
- **Sunglasses**: Prescription and non-prescription options with full UV protection.
- **Contact Lenses**: 45 types launched in 2024 for daily wear and astigmatism correction.
- **EyeQLenz™**: All-in-one lenses that protect against blue light, UV rays, and infrared light.
- **Blokz® Lenses**: Blue-light blocking glasses for digital screen use.
- **Virtual Try-On**: Snap a selfie to preview glasses on your face online.
- **Safety Glasses**: Prescription safety eyewear compliant with ANSI standards.

All products are sold via Zenni’s own website, manufactured in their own facility in Danyang, China, and shipped globally.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metric**: Revenue of $390 million in 2021; over 70 million frames sold to date [Wikipedia](https://en.wikipedia.org/wiki/Zenni_Optical)
- **Notable Investors/Partners**: No external investors (bootstrapped). Key partnerships include the Chicago Bulls, Boston Celtics, San Francisco 49ers, Columbus Crew, and Major League Pickleball – as official eyewear sponsor.
- **Growth Signals**: Expanded into contact lenses (2024); opened a 248,000 sq ft manufacturing lab in Obetz, Ohio (2020); donated over 211,620 glasses to disaster-affected communities in 2024-2025; recognized by USA Today, Newsweek, and Retail TouchPoints for customer service.

## Competitive Advantages
- **Direct-to-consumer model**: Eliminates middlemen, enabling prices as low as $6.95.
- **Vertical integration**: In-house frame manufacturing in China and lens lab in Ohio control quality and cost.
- **Scale and selection**: 2,000+ frame styles and 45 contact lens types – one of the largest online eye-wear suppliers.
- **Innovation**: Proprietary lens technology (EyeQLenz™, Blokz®) and Virtual Try-On tool.
- **Brand recognition**: Trophy partnerships with major sports teams and leagues.

## Strategic Focus
- **Product innovation**: Continued development of multifunctional lenses (infrared, UV, blue-light protection) and expansion of contact lens offerings.
- **Operational efficiency**: Growing U.S. manufacturing capabilities (Obetz, Ohio facility) to speed delivery and reduce supply-chain risk.
- **Community impact**: Disaster relief programs and vision screening partnerships to broaden access.
- **Brand visibility**: Strengthened sports sponsorship portfolio to drive customer loyalty and awareness.

## Why Work Here
- **Culture**: Mission-driven company focused on accessibility and innovation; award-winning customer service culture.
- **Benefits**: Annual bonus program, comprehensive healthcare (medical, dental, vision), retirement plan with company match, generous flexible time off and paid holidays, paid parental leave, well-being stipend, learning & development stipend, and a birthday gift card for Zenni glasses (benefits may vary by location) [job-boards.greenhouse.io/zennioptical](http://job-boards.greenhouse.io/zennioptical).
- **Work model**: Mix of office and manufacturing roles. Headquarters in Novato, CA (hybrid/remote possible for some roles); lab/manufacturing in Obetz, OH; additional offices in Toronto (Canada) and Shanghai (China). Remote options exist for certain data/tech roles.
- **Engineering & Tech**: Roles include Full-Stack Engineer, Data Engineering Manager, System/Network Admin – with a focus on e-commerce, virtual try-on, and logistics automation (robots used in Novato facility).
- **Growth**: Over 1,000 employees globally with continued hiring in technology, marketing, and operations.

## Sources
1. [Zenni Optical About Us](https://www.zennioptical.com/about-us)
2. [Zenni Optical Careers (Greenhouse)](http://job-boards.greenhouse.io/zennioptical)
3. [Wikipedia – Zenni Optical](https://en.wikipedia.org/wiki/Zenni_Optical)
4. [LinkedIn – Zenni Optical](https://www.linkedin.com/company/zenni-optical)
5. [Zenni Optical Homepage](https://www.zennioptical.com/)

## Other roles at Zenni Optical

- [Sr. Manager, Brand Marketing](https://feeny.ai/job/sr-manager-brand-marketing-zenni-optical-united-states-cf9agwmh01jd) — United States
- [System/ Network Admin](https://feeny.ai/job/system-network-admin-zenni-optical-shanghai-k7e24zzhk0qz) — Shanghai, China
- [Full-Stack Engineer,](https://feeny.ai/job/full-stack-engineer-zenni-optical-shanghai-6t4swdbngkdx) — Shanghai, China
- [Manager, Data Analytics - Canada](https://feeny.ai/job/manager-data-analytics-canada-zenni-optical-toronto-e12k7wwdjgsb) — Toronto, Canada
- [Manager, Data Analytics - United States](https://feeny.ai/job/manager-data-analytics-united-states-zenni-optical-united-states-8m9n7kzjnsfe) — United States
- [Logistics & Event Support Associate](https://feeny.ai/job/logistics-event-support-associate-zenni-optical-novato-73ytzp6q374n) — Novato, CA
- [Content Configuration Engineer](https://feeny.ai/job/content-configuration-engineer-zenni-optical-shanghai-7ebq7sjtmz8y) — Shanghai, China
- [Production Team Lead (Weekday Monday - Thursday)](https://feeny.ai/job/production-team-lead-weekday-monday-thursday-zenni-optical-obetz-bbr7xy7g92ba) — Obetz, OH
- [Lead Maintenance Technician - Full Time - (Weekend, Fri-Sun)](https://feeny.ai/job/lead-maintenance-technician-full-time-weekend-fri-sun-zenni-optical-obetz-n668k1fe849h) — Obetz, OH
- [Production Technician II - Full Time - (Weekday, Mon - Thur)](https://feeny.ai/job/production-technician-ii-full-time-weekday-mon-thur-zenni-optical-obetz-ygath7phn5dx) — Obetz, OH