---
title: 'Ecommerce Product Manager at Vesync'
canonical: 'https://feeny.ai/job/ecommerce-product-manager-vesync-tustin-e2g2rkba3s41'
type: 'job'
last_seen: '2026-11-08'
---

# Ecommerce Product Manager at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Work type:** onsite
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/vesync/9f00b7a4-aad8-4c8d-bd5f-ce6f3193d3d4

## Job description

The Company VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention — just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot — we also need driven and talented people to join our team. That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work — they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you. Check out our other brands: levoit.com | cosori.com | etekcity.com The Opportunity A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Ecommerce Product Manager owns the site where people decide to become members. Your job is to build the path to purchase. You'll own it on Shopify, from landing pages through product pages, checkout, and membership signup, along with the roadmap, testing, and web partners behind it. You'll carry the brand vision and positioning onto every page, and build a site that educates, captures leads, and earns search visibility as well as one that sells. You'll decide what the site needs to do, specify it clearly, get it built, and keep improving conversion once it's live. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a business case and a blank store rather than a site with history. It's a hands-on role.

What you will do at VeSync:

Path to Purchase

- Own the Site Roadmap: Set the roadmap for the path to purchase on Shopify: landing pages, product pages, checkout, and membership signup. Decide what gets built, in what order, and why.

- Carry the Brand and Positioning: Execute the brand vision and the positioning from Brand and Product Marketing across the site, so every page looks, sounds, and explains the product the way the brand intends.

- Build Dynamic Landing Pages: Stand up landing pages that match the ad, creator, or campaign that sent someone there, and that can be built and changed quickly.

- Support Education, Lead Capture, and Search: Build the pages and capture points that educate visitors, grow the waitlist and lead list, and support SEO and AEO with the shared search resource.

Conversion & Testing

- Own Conversion: Set and report conversion rate, average order value, and checkout and signup completion, find where people drop out of the funnel, and report weekly and monthly against targets.

- Test and Learn: Run a structured CRO and A/B testing program, read results honestly, document what you learn, and use it to decide what gets built next.

- Execute Offers and Campaigns: Build and launch offers, bundles, promotions, and campaign pages, and make sure the site is ready for every launch. Offer and pricing decisions come from leadership; you make them work on the page.

Partners & Platform

- Own the Web Dev Partnership: Brief, prioritize, and hold accountable the web development agency or internal resource. Write specs clear enough that builds aren't guessing.

- Lead the Ecommerce Web Producer: Direct the CMS builds, theme updates, and app integrations that keep the site moving between development releases.

- Connect the Funnel: Work with MarTech, Lifecycle, and Paid on tracking, data, and the handoff from ad or email to page.

What you bring to the role:

- Education: Bachelor's degree required.
- Experience: 5+ years in ecommerce product management, site management, or digital product roles for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Subscription, membership, and connected-device backgrounds are strongly preferred.
- Shopify Depth: Deep working knowledge of Shopify Plus, including themes, checkout, apps, and the platform's limits. Has run a Shopify roadmap, not only worked in the admin.
- Built a Site, Not Only Optimized One: Has launched a DTC site or led a major rebuild, and owned it through launch and after.
- CRO & Testing: Has run a conversion program with real tests and real results, using GA4, Shopify analytics, testing tools, and session recordings.
- Clear Specifications: Writes requirements that developers and agencies can build from without a meeting to explain them.
- Subscription & Membership Fluency: Understands how membership signup, billing, and checkout fit together on Shopify, and where they break.
- Search & Lead Capture Fluency: Working knowledge of SEO and AEO fundamentals and of lead capture on a DTC site.
- Claims Awareness: Experience in health, wellness, or a similarly regulated space is a plus. Knows that product pages carry claims and go through review.
- Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Makes progress on partial information and changes direction when decisions land.
- Cross-Functional Collaboration: Partners closely with growth, brand, product marketing, lifecycle, paid, MarTech, and the creative studio.

Location:

- This is an on-site, office-based role in Tustin, CA.

Salary:

- Starting at $95K Annually

Perks and Benefits:

- 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

## Other roles at Vesync

- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-vesync-tustin-b135w2r88es9) — Tustin, CA
- [Social Media Manager (Health)](https://feeny.ai/job/social-media-manager-health-vesync-tustin-bbx70w37gaxe) — Tustin, CA
- [Director of Brand Marketing](https://feeny.ai/job/director-of-brand-marketing-vesync-tustin-83f3635j2kaw) — Tustin, CA
- [Director of Growth Marketing (Levoit & Cosori)](https://feeny.ai/job/director-of-growth-marketing-levoit-cosori-vesync-tustin-feyg2t12m34z) — Tustin, CA
- [Performance Creative Manager](https://feeny.ai/job/performance-creative-manager-vesync-tustin-akwjjr6934mf) — Tustin, CA
- [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-vesync-tustin-6g664qny8pey) — Tustin, CA
- [Manager of Creative Design](https://feeny.ai/job/manager-of-creative-design-vesync-tustin-2ap936wzq4g9) — Tustin, CA
- [Social Media Manager (Cosori)](https://feeny.ai/job/social-media-manager-cosori-vesync-tustin-as8jhnmeyyqb) — Tustin, CA
- [Test Technician](https://feeny.ai/job/test-technician-vesync-anaheim-c4twh3nrm0a4) — Anaheim, CA
- [Lead IT & Privacy Auditor - U.S. Privacy and Data Security Audit](https://feeny.ai/job/lead-it-privacy-auditor-u-s-privacy-and-data-security-audit-vesync-tustin-19tqx5q23egz) — Tustin, CA