---
title: 'eCommerce Program Manager, Branded Merchandise at BDA'
canonical: 'https://feeny.ai/job/ecommerce-program-manager-branded-merchandise-bda-austin-texas-k2ys418qxkpp'
type: 'job'
last_seen: '2026-09-12'
---

# eCommerce Program Manager, Branded Merchandise at BDA

- **Company:** BDA
- **Location:** Austin Texas, United States
- **Posted:** 2026-06-09
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bdainc/jobs/5149964007

## Job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Position Overview:

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (this is not a technical or IT-focused program management role).

We are looking for a strategic and results-driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Location Requirement:

- This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day, at one of the following BDA office locations: Troy, MI, Atlanta, GA, Austin or Dallas, TX, Troy, MI, Indianapolis, IN,  or Woodinville, WA
- Candidates will ideally live within a reasonable commuting distance of one of these offices, as regular in-person collaboration is essential to this role.

Key Responsibilities:

- Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
- Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
- Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
- Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
- Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
- Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
- Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
- Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
- Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
- Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
- Other job duties and projects as assigned

Job Skills and Traits:

- Proven ability to sell solutions and strategies to multiple clients
- Proven ability to influence clients towards mutually beneficial solutions
- Solution oriented
- Strong project management skills
- Strong presentation skills
- Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
- Highly organized and detail oriented
- Understand and manage forecasting, budgets and P&L statements
- Clear and effective communication skills with both internal and external stakeholders
- Results focused – consistently achieves profitable sales goals
- Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications:

- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
- Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
- Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
- Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
- Detail-oriented and analytical mindset with strong problem-solving skills.

We are pleased to share the base salary range for this position is $70,000 to $85,000 with additional bonus opportunities. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

## #LI-LG1

#LI-Onsite BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. https://kraken-bdainc.icims.com/jobs/introConnect With Us! Not ready to apply? [Connect with us](https://international-bdainc.icims.com/connect?back=intro&hashed=-435620418) for general consideration.

For more information:

[www.bdainc.com](https://www.bdainc.com)

For information about BDA's privacy policy for job applicants click [here](https://www.bdainc.com/privacypolicy).

Must be 18 years or older to apply.

## About BDA

## Company Overview
- **One-liner**: BDA (Bensussen Deutsch & Associates) is a global Merchandise Agency™ that creates branded merchandise, promotional products, and gifting experiences for Fortune 1000 enterprises and iconic sports/entertainment properties.
- **Entity Type**: Private (Privately Held; received $75M in Private Equity funding in 2014)
- **Headquarters**: Woodinville, Washington, United States
- **Founded**: 1984
- **Founders**: Jay Deutsch and Barry Deutsch

## Core Business
- **Primary industry**: Advertising Services / Branded Merchandise / Promotional Products
- **Target customers**: B2B, Enterprise (Fortune 1000), Sports & Entertainment properties
- **Mission or purpose statement**: To elevate brands with custom merchandise that engages, inspires, and creates lasting connections.

## Products & Services
- **Merchandise Agency™ Services**: Full-service strategy, design, sourcing, and distribution of branded merchandise and promotional products for enterprise clients.
- **BDA Self-Service (SwagUp)**: An easy, flexible self-service solution for companies to order branded merchandise on their own terms.
- **Premium Gifting**: High-end, curated gifting programs for employee engagement, client appreciation, and event activations.
- **Fulfillment & Logistics**: End-to-end global fulfillment, warehousing, and distribution services across 75+ countries.
- **E-Commerce & Digital Storefronts**: Custom online stores for employee swag, event merchandise, and retail.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$512.2M** (latest estimate) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Total Funding**: $75M (Private Equity round led by American Capital in 2014) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Notable Investors/Partners**: American Capital (lead investor in 2014 PE round). Clients include Caterpillar, and other Fortune 1000 brands across automotive, sports, technology, and entertainment.
- **Growth Signals**: Revenue of $512M; 621 employees (+8.4% YoY); operates in 23 countries; acquired SwagUp in Dec 2024; 37 active job postings (+164.3% YoY).

## Competitive Advantages
- **Scale & Independence**: The largest independently owned branded merchandise agency, offering global reach (75+ countries) with the agility of a private company.
- **The Merchandise Agency™ Model**: A differentiated, high-value approach that blends creative strategy, sourcing, and logistics under one roof, moving beyond simple promotional product distribution.
- **Iconic Client Roster**: Deep relationships with Fortune 1000 and major sports/entertainment properties provide a strong moat and recurring revenue.
- **Proprietary Technology**: Self-service platform (SwagUp) and custom e-commerce storefronts create a sticky, scalable digital layer on top of physical merchandise.

## Strategic Focus
- **Growth via Acquisition**: Actively acquiring complementary agencies (SwagUp in 2024, Idea Planet in 2022) to expand capabilities and market share.
- **Digital Transformation**: Investing in self-service platforms and e-commerce technology to scale beyond traditional agency services.
- **Global Expansion**: Deepening fulfillment and operational footprint across 23 countries to serve multinational clients.
- **Talent Development**: Heavy investment in learning (37,500+ hours/year) and internal promotion (average time to promotion is 1.5 years) to build a performance-driven culture.

## Why Work Here
- **Culture & Values**: Describes itself as a "family" with a "work hard, play hard" ethos. Core values include "Total Client Affinity & Advocacy," "Entrepreneurial Spirit," and "Love Fuels Our Team and Family." [bdainc.com](https://www.bdainc.com/careers/)
- **Diversity & Inclusion**: 73% of leadership roles are held by women; 42% of the team are from underrepresented groups. [bdainc.com](https://www.bdainc.com/careers/)
- **Career Growth**: Average time to promotion is 1.5 years. The team logs over 37,500 hours of learning per year, with professional development reimbursement offered. [bdainc.com](https://www.bdainc.com/careers/)
- **Work Environment**: Described as a "family" culture with a "work hard, play hard" ethos. Offers paid volunteer days (12,000+ hours of community service annually). [bdainc.com](https://www.bdainc.com/careers/)
- **Remote/Hybrid/Office**: Likely hybrid/office-based given the fulfillment and client-service nature. Headquarters in Woodinville, WA, with major hubs in Plainfield, IN, Chicago, IL, and Dallas, TX.
- **Benefits**: Medical, Dental, Vision, 401(K), Life/AD&D, FSA, EAP, Short/Long-Term Disability, Mental Wellness, Child/Eldercare Network, Pet Insurance, Discounted Home/Auto Insurance. [bdainc.com](https://www.bdainc.com/careers/)
- **Notable Perks**: Paid volunteer days, strong internal promotion track record, and a "family" culture.

## Sources
1. [bdainc.com - Careers Page](https://www.bdainc.com/careers/)
2. [bdainc.com - Homepage](https://www.bdainc.com/)
3. [linkedin.com - BDA Company Profile](https://www.linkedin.com/company/bdainc)
4. [greenhouse.io - BDA Job Board](https://job-boards.greenhouse.io/bdainc)
5. [bdainc.com - Leadership Page](https://www.bdainc.com/about-us/history-leadership/)

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