---
title: 'eCommerce Specialist at Who Gives A Crap'
canonical: 'https://feeny.ai/job/ecommerce-specialist-who-gives-a-crap-manila-h9sace23rwe6'
type: 'job'
last_seen: '2026-09-04'
---

# eCommerce Specialist at Who Gives A Crap

- **Company:** Who Gives A Crap
- **Location:** Manila, Philippines
- **Work type:** remote
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/whogivesacrap/jobs/8634048002

## Job description

E-Commerce Specialist

Remote (Philippines)

Want to leverage your skills at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of 2026, we’ve contributed over $20 million AUD to this mission. Basically, we’re really good at making it easy to do good.

With hubs in Australia, the Philippines, the US, and Europe, our 250+ people work to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold. As a genuine remote-first company, we lean into being a high-functioning distributed team with a strong culture of trust, delivery, and delight!

A bit about the role

Our Digital Product team is the engine room of our customer experience. As our E-Commerce Specialist, success isn't just about managing the storefront, but architecting the automation that allows the storefront to scale without a linear increase in manual effort.

Reporting to the Senior Product Manager - Acquisition, you will own the end-to-end digital journey across our global markets (AU, US, UK, EU, and CA). You’ll be a key partner to our Growth, Creative, and Brand teams, ensuring that our storefront is a high-converting masterpiece that balances technical performance with world-class brand storytelling.

Here’s some of the work you’ll lead:

- Strategic Merchandising & Roadmap Ownership: You’ll lead the deployment of global site content, from high-stakes product launches to seasonal promotional pulses. You’ll own the CMS architecture, ensuring our Shopify environment is scalable and perfectly synced across all regions.
- Performance & Conversion Leadership: You’ll partner with Growth and Retention Marketing to architect high-performing landing pages. You aren’t just building pages; you’re optimizing the conversion funnel, ensuring we turn traffic into loyal customers with frictionless UX.
- Advanced Experimentation & Hypotheses: While you’ll collaborate with the Senior PM on the broader roadmap, you will lead the charge on on-site A/B testing. You’ll use data-backed insights to propose, build, and analyze tests on everything from navigation flow to checkout micro-copy.
- Operational Excellence & Governance: Establish the "Gold Standard" for site QA and automated workflows. You’ll architect repeatable templates that empower the team to move fast without individual ownership becoming a single point of failure.
- AI-Driven Optimisations: You'll design and maintain repeatable workflows and templates leveraging AI optimisations that reduce campaign idea-to-live time.
- Data-Driven Insights: You’ll monitor key metrics like CVR, AOV, and Bounce Rates like a pro, to diagnose and pivot underperforming campaigns in real-time. You’ll leverage system intelligence to identify funnel "leaks," ensuring high-velocity optimization without getting bogged down in "click-ops".

Let’s talk about you

You’re a seasoned pro who thrives on taking the lead. You don’t wait for a ticket to be assigned; you proactively identify the opportunity and move the work forward.

- You’re a Shopify Power User: You have deep, expert-level experience with Shopify (Plus preferred). You understand CMS logic, metafields, and how to push the platform to its limits while maintaining strict governance.
- You’re a Strategic Thinker: You look beyond the immediate task to see how it impacts the broader ecosystem. You proactively use site health metrics and feasibility data to steer global initiatives and ensure technical performance is never sacrificed for creative ambition.
- You’re a Quality Advocate: You have a "zero-defect" mindset. You believe that "good enough" isn't enough when it comes to the customer experience.
- You’re an Automator by Default: you build systems that are transparent and scalable, ensuring the business never relies on one person as a single point of failure.
- You’re a Collaborative Leader: You know how to manage complex senior stakeholders, influencing creative and marketing teams to align with digital best practices.
- You’re High-Energy & Adaptable: You move at the speed of a scale-up, and you’re comfortable pivoting as we enter new markets and verticals.

The Essentials

- Solid professional experience in large, systemised e-commerce operational environments, digital merchandising, or product management. You bring the maturity and insight of someone who has previously led a team or workstream before.
- Deep experience in global markets at mid-enterprise size  (handling multiple currencies/regions) is highly preferred.
- Proven track record of driving measurable conversion growth through on-site optimisation.
- Strong technical literacy - HTML/CSS, SEO best practices, AI automation, and hands on experience utilising A/B testing tools.

Why should you work with us?

As a certified B Corp™, we maintain the highest standards of social and environmental impact. We offer competitive, market-informed salaries, generous paid leave (including “Life” Leave), tailored learning opportunities, and a remote-first culture that actually trusts you to do your best work.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. We believe a diversity of perspectives makes a team stronger. Even if you don’t check every box above, we want to encourage you to introduce yourself.

## About Who Gives A Crap

## Company Overview
- **One-liner**: Who Gives A Crap makes eco-friendly toilet paper and household products from recycled fibers and bamboo, donating 50% of its profits to fund clean water and sanitation projects worldwide.
- **Entity Type**: Private (bootstrapped/crowdfunded)
- **Headquarters**: Los Angeles, California, USA (with remote hubs in Australia, the Philippines, China, the UK, and Europe)
- **Founded**: Conflicting reports – Built In lists 2023, but the company’s own narrative (crowdfunding campaign with CEO sitting on a toilet for 50 hours) suggests an earlier origin (circa 2012). No definitive year was found in the provided sources.
- **Founders**: Simon (CEO, surname not provided in available sources) and co-founders (names not detailed in the search results).

## Core Business
- **Primary industry**: Eco-friendly consumer goods (toilet paper, paper towels, tissues, and other household products)
- **Target customers**: B2C – environmentally conscious consumers, households, and businesses seeking sustainable alternatives
- **Mission**: “Uncrap the world” – ensure everyone has access to clean water and a toilet within our lifetime.

## Products & Services
- **Eco-Friendly Toilet Paper**: Made from 100% recycled fibers or bamboo; soft, strong, and plastic-free. Sold direct-to-consumer via subscription or one-time purchase.
- **Paper Towels & Tissues**: Additional sustainable household paper products (inferred from “added new products to our line up”).
- **Impact Model**: 50% of profits donated to non-profits working on clean water and sanitation. Over $11.22 million AUD (~$7.5 million USD) donated to date.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding not available (started via crowdfunding); annual revenue not publicly reported
- **Notable Investors / Partners**: None mentioned in provided sources; crowdfunded initially; B Corp™ certified, FSC® certified
- **Growth Signals**: 
  - ~250 employees globally (Built In)
  - Remote-first team with hubs across multiple continents
  - B Corp score of 125.5 (very high)
  - 98% employee engagement pride score

## Competitive Advantages
- **Mission-Driven Model**: 50% of profits donated to a compelling cause – clean water and sanitation – creating strong brand loyalty and purpose.
- **Sustainability Certifications**: B Corp™ and FSC® certified, ensuring high environmental and social standards.
- **Product Quality & Innovation**: Eco-friendly products that are “softest, strongest, most delightful” – proving sustainability doesn’t mean compromise.
- **Direct-to-Consumer Subscription Model**: Predictable revenue, low overhead, and strong customer retention.

## Strategic Focus
- **Expanding Product Line**: Moving beyond toilet paper into paper towels, tissues, and other household essentials.
- **Scaling Impact**: Increasing donations and reaching more people with clean water and sanitation.
- **Global Remote Workforce**: Building a distributed team to attract top talent worldwide while maintaining a strong culture.

## Why Work Here
- **Remote-First Culture**: Fully distributed team with no central office; employees work from anywhere in hubs across Australia, Philippines, China, US, UK, and Europe. Flexible work hours.
- **Generous Benefits**: Health, dental, and vision insurance; generous PTO and paid sick days; generous parental leave.
- **High Engagement**: 98% of employees are proud to work here (internal survey). Strong sense of purpose and community.
- **Values-Driven**: Emphasis on “Kembot” (work hard, have fun), “Deliver & delight,” “Progress over perfection,” and “Give a crap.”
- **Technology Stack**: Uses CRM, engineering, project management, and sales tools (specifics not detailed).
- **No Internships**: Currently not offering internships due to remote setup.

## Sources
1. [Who Gives A Crap – Jobs Page](https://us.whogivesacrap.org/pages/jobs)
2. [Who Gives A Crap – About Us](https://us.whogivesacrap.org/pages/about-us)
3. [Greenhouse – Who Gives A Crap Careers](https://boards.greenhouse.io/whogivesacrap)
4. [Support – Gimme a job!](https://support.whogivesacrap.org/hc/en-au/articles/11942321590041-Gimme-a-job)
5. [Built In – Who Gives a Crap Profile](https://builtin.com/company/who-gives-crap?ni=6)

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