---
title: 'Ecosystem Marketing Lead at Lattice'
canonical: 'https://feeny.ai/job/ecosystem-marketing-lead-lattice-united-states-fsayz7hpfya0'
type: 'job'
last_seen: '2026-10-19'
---

# Ecosystem Marketing Lead at Lattice

- **Company:** Lattice
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://lattice.com/job?gh_jid=8784127002

## Job description

This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.

## What You Will Do

- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.
- Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.

## What You Will Bring to the Table

- 5+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
- Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.
- Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
- Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
- A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
- Clear written and verbal communication skills, including the ability to influence without direct authority.
- A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
- Comfort representing Lattice with senior partner contacts and in external settings.
- Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.

What success looks like

Success in this role will be measured through the following outcomes:

- Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution.
- Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations.
- Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels.
- Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers.
- Lattice expands its reach with managers, functional leaders, and broader business stakeholders, measured through audience and engagement indicators.
- Lattice’s position in the AI-native workplace ecosystem is strengthened through partner reach, visibility, and strategic opportunities.

The estimated annual cash salary for this role is $140,000 - $175,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; 401(k) retirement plan; Financial Planning; Learning & Development Budget

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.

## About Lattice

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning 🏅– and Lattice is building the tools to empower those people-centric companies.

Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Loom, Robinhood, and Gusto.

Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

By clicking the "Submit Application" button below, you consent to Lattice processing your personal information for the purpose of assessing your candidacy for this position in accordance with[Lattice's Job Applicant Privacy Policy](https://lattice.com/privacy/job-applicant-privacy-policy).

## About Lattice

## Company Overview
- **One-liner**: Lattice provides an AI-powered people management platform that helps organizations manage performance, engagement, compensation, and employee development to build high-performing teams.
- **Entity Type**: Private (Series F)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2015
- **Founders**: Jack Altman, Eric Koslow

## Core Business
- **Primary Industry**: Human Resources / People Management Software (SaaS)
- **Target Customers**: B2B, Mid-market to Enterprise (People/HR teams)
- **Mission Statement**: To make work meaningful.

## Products & Services
- **Performance Management**: Drive performance through reviews, 1:1s, and feedback cycles.
- **Goals & OKRs**: Set, track, and align team and individual goals with company priorities.
- **Engagement Surveys**: AI-powered sentiment analysis to measure and improve employee engagement.
- **Compensation Management**: Run fair and consistent compensation reviews to retain top talent.
- **AI Agent**: A personal AI assistant that proactively surfaces insights, answers policy questions, and reinforces positive habits for employees, managers, and leaders.
- **Habits**: A feature set focusing on daily actions like 1:1s, weekly updates, and real-time feedback to build high performance.
- **Grow**: A career development tool that makes progression paths clear for employees.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Total Funding of **$330.3M** (across 10 rounds).
- **Annual Revenue**: Estimated at **$46.9M** based on public data.
- **Notable Investors/Partners**: Board includes Jack Altman (Co-founder & Executive Chairman), Eric Koslow (Co-founder), Sandra Smith, Vince Hankes, and Jason Pressman. Individual investors include Marc Benioff (CEO of Salesforce), Alexis Ohanian (Co-founder of Reddit), Elad Gil, and Kevin Mahaffey.
- **Growth Signals**: Trusted by over **5,000** organizations. Over **5.55 million** pieces of feedback shared on the platform. Reports a **27% reduction in attrition** for a customer (VantageWest). Active job postings are up **+57.1% year-over-year** as of mid-2026.

## Competitive Advantages
- **All-in-One Platform**: Combines performance, goals, engagement, compensation, and AI into a single, integrated system, reducing the need for multiple point solutions.
- **Strong Brand & Community**: A well-regarded brand in HR tech with a large community ("Resources for Humans" with 24,000+ members) and high customer satisfaction (3300+ 5-star G2 reviews).
- **AI-First Approach**: Early and deep integration of AI (AI Agent, AI-powered insights) to differentiate from legacy performance management tools.

## Strategic Focus
- **AI Integration**: Deepening the capabilities of its AI Agent to automate administrative tasks and provide proactive insights for managers and employees.
- **Product Expansion**: Continuing to build out the "Habits" and "Grow" features to cover the full employee lifecycle, from daily work to career progression.
- **Global Scale**: Expanding its footprint internationally with offices in London and a growing remote workforce.

## Why Work Here
- **Culture & Values**: The company emphasizes a strong, values-driven culture with a formal "Belonging" program. Diversity data is publicly shared (49.8% female, 60.3% White, 35% Asian).
- **Work Policy**: Hybrid/Remote-friendly. Major offices in San Francisco (Embarcadero), New York City, and London, with a strong remote culture.
- **Growth & Development**: The company invests heavily in employee growth, and the product itself is about people development, which aligns with the internal culture.
- **Impact**: A chance to work on a product that directly impacts how millions of people experience work.
- **Recognition**: Named a "Best Place to Work in the Bay Area" by Built In and the San Francisco Business Times.

## Sources
1. [Lattice Careers Page](https://lattice.com/careers)
2. [Lattice About Page](https://lattice.com/about)
3. [Lattice Product Page](https://lattice.com/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/lattice-hq)
5. [Contrary Research Report on Lattice](https://research.contrary.com/report/lattice?head=%3B%3Bvaluation)

## Other roles at Lattice

- [Staff Product Manager](https://feeny.ai/job/staff-product-manager-lattice-canada-48q6htm77g3e) — Canada
- [Lead Product Manager](https://feeny.ai/job/lead-product-manager-lattice-united-states-2xm4pb5mj4je) — United States
- [Senior Contracts Manager](https://feeny.ai/job/senior-contracts-manager-lattice-united-states-xqqn9vkpk8gj) — United States
- [Senior Software Engineer, Infrastructure Platform](https://feeny.ai/job/senior-software-engineer-infrastructure-platform-lattice-canada-q3fre7c3g3dj) — Canada
- [Lead Product Manager](https://feeny.ai/job/lead-product-manager-lattice-canada-jae9mdx4m4j1) — Canada
- [Engineering Manager, AI](https://feeny.ai/job/engineering-manager-ai-lattice-canada-z9dh3zn61rc3) — Canada
- [Engineering Manager, AI](https://feeny.ai/job/engineering-manager-ai-lattice-united-states-4bnwm2921chf) — United States
- [Account Executive](https://feeny.ai/job/account-executive-lattice-london-f1sg9x3mkrrw) — London, United Kingdom
- [Ecosystem Marketing Lead](https://feeny.ai/job/ecosystem-marketing-lead-trm-labs-united-states-5cj1tahet1j2) — United States