---
title: 'Email Campaign Manager at HG Insights'
canonical: 'https://feeny.ai/job/email-campaign-manager-hg-insights-pune-14qn0rds2ya2'
type: 'job'
last_seen: '2026-09-07'
---

# Email Campaign Manager at HG Insights

- **Company:** HG Insights
- **Location:** Pune, India
- **Posted:** 2026-09-05
- **Last confirmed live:** 2026-09-07
- **Apply:** https://hginsights.com/hg-insights-careers/current-opportunities/?gh_jid=7980131003

## Job description

## About HG

HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points. Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

## About the Role

As the Enterprise Campaign Manager, you will be responsible for designing, executing, and optimizing campaign strategies to drive review submissions for enterprise customers. You are also responsible for analysing campaign results, synthesizing learnings, and helping make decisions using a data-driven approach.

## What you’ll do

- Design and execute marketing campaigns targeting software users to encourage product review submissions for a strategic set of products.
- Work closely with the User Generated Content (UGC) team to create compelling email content that resonates with our audience.
- Work closely with the Enterprise Customer Success team to understand customer needs and develop campaigns to serve them, meeting with customers as needed.
- Prioritize campaigns based on renewal and expansion opportunities within our enterprise customer base.
- Ability to combine data from disparate sources to build campaign lists.
- Coordinate with enterprise customers to set and achieve review-related KPIs.
- Segment email lists and personalize messaging based on user demographics, preferences, and past engagement to optimize campaign performance.
- Establish and monitor email campaign metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and inform future strategies.
- Conduct A/B testing to optimize email subject lines, content, layout, and CTAs to drive higher engagement and review submission rates.
- Maintain a comprehensive understanding of CAN-SPAM, GDPR, and other email compliance regulations to ensure campaigns are executed in line with best practices.
- Stay current on industry trends, best practices, and emerging email marketing strategies to ensure our campaigns remain competitive and effective.

## What we are looking for

## Minimum Qualifications

- 5-8 years of experience in email marketing or a related digital marketing role.
- Bachelor's degree in Marketing, Communications, or a related field.
- Skilled in marketing automation platforms (e.g., Ortto, Marketo, Salesforce).
- Strong writing, editing, and content strategy skills.
- Ability to independently design, execute, and optimize campaigns.
- Experience mapping buyer journeys and developing persona-based campaigns.
- Data-driven with the ability to analyze and optimize campaign performance.
- Highly organized and able to manage multiple projects with cross-functional teams.
- Proficiency with Customer Relationship Management systems (CRMs), and basic HTML, CSS, and/or Liquid.
- Strong collaboration, communication, and project management skills.
- Proficient in using AI tools to optimize workflows.

## Preferred Qualifications

- Experience working directly with clients on campaign strategy.
- Experience in B2B SaaS or enterprise technology, especially experience with reviews or other forms of UGC.

## What we offer/Benefits

We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success. We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club, you will always have a real voice in shaping the kind of workplace we build together.

## Equal Opportunity Employer

HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any

financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.

## About HG Insights

## Company Overview
- **One-liner**: HG Insights is the pioneer of Revenue Growth Intelligence, delivering AI-driven B2B datasets and go-to-market analytics for technology companies.
- **Entity Type**: Private (raised $18.3M across multiple rounds, including Series B led by Updata Partners and a later private equity round led by Riverwood Capital)
- **Headquarters**: Santa Barbara, California, United States
- **Founded**: 2010
- **Founders**: Not publicly available

## Core Business
- Primary industry: B2B Data Intelligence, Go-to-Market (GTM) Analytics, and AI-powered Revenue Intelligence
- Target customers: B2B technology companies, including 90% of Fortune 500 tech firms (e.g., hyperscalers, cybersecurity, cloud, enterprise software)
- Mission: “Deliver precise, actionable GTM intelligence and AI automation for B2B tech organizations to accelerate revenue growth, improve customer retention, and drive operational efficiency.”

## Products & Services
- **Revenue Growth Intelligence Fabric**: A unified, AI-driven data repository combining technographics, IT spend, buyer intent, and first-party data for bottom-up account-level insights.
- **Revenue Growth Intelligence Platform**: SaaS analytics and reporting interface with AI copilots and agents (e.g., Sales Copilot) that turn buyer signals into actionable playbooks.
- **RGI Agent Builder**: Allows GTM teams to build and deploy custom AI agents for sales, marketing, and RevOps automation.
- **GENAI Navigator** (launched June 2025): An AI-driven tool to track GenAI adoption and market opportunities.
- **TrustRadius** (acquired 2025): Buyer intent data and verified customer voice content for increased conversion.
- **MadKudu** (acquired 2025): AI-based lead scoring and predictive analytics integrated into the platform.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Annual revenue $35.4M (estimated, per LinkedIn); Total funding $18.3M (Series A, B, PE round)
- **Notable Investors**: Rincon Venture Partners, Updata Partners, Riverwood Capital
- **Notable Customers**: Trusted by 75% of Fortune 100 tech companies and 90% of Fortune 500 tech companies
- **Growth Signals**:
  - Headcount of 255 employees (+30.8% year-over-year)
  - Three strategic acquisitions in recent years: Intricately (2022), TrustRadius (2025), MadKudu (2025)
  - Launched new AI agents and the GENAI Navigator in 2025
  - Earned a spot on the Inc. 500 list and ranked among top US firms by revenue growth for three consecutive years

## Competitive Advantages
- **Data moat**: Indexes billions of unstructured documents daily to build high-resolution maps of technology adoption, usage, and spend – a deeper, account-level dataset than traditional firmographic providers.
- **Patented technology**: Holds a patent for analyzing clusters of online documents to predict technology adoption, company growth, and workforce shifts.
- **Unified intelligence fabric**: Combines technographics, spend data, buyer intent, and first-party data into a single, AI–analyzable layer, moving beyond standalone intent or firmographic tools.
- **Acquired capabilities**: Integration of TrustRadius (validated buyer voice) and MadKudu (predictive lead scoring) creates a flywheel of better data and smarter AI.

## Strategic Focus
- **AI-powered GTM automation**: Building an “agentic ecosystem” with copilots, agents, and an MCP (Model Context Protocol) to embed intelligence directly into sales, marketing, and RevOps workflows.
- **Data enrichment**: Continuously adding real-time cloud usage, AI maturity scores, and GenAI interest signals to unlock new sales opportunities.
- **Expanding partnership ecosystems**: Growing cloud marketplaces and channel partner relationships to broaden reach.

## Why Work Here
- **Culture**: Employee-first with values of accountability, diversity & respect, collaboration & directness, excellence & innovation, and connection & belonging. Active DEIB committee and Culture Club for employee feedback.
- **Work model**: Not explicitly stated, but presence across 16 countries (US, India, UK, Brazil, France, Mexico, etc.) suggests a hybrid/remote-friendly environment.
- **Benefits**:
  - Stock options granted to all employees
  - Annual learning reimbursement
  - Monthly wellness reimbursement (physical/mental)
  - AbleTo coaching for stress, anxiety, and depression
  - 401(k) with up to 5% matching (US); pension scheme (UK)
  - High-quality healthcare coverage
- **Engineering culture**: AI-first approach with roles like Senior AI GTM Engineer, Applied Data Scientist, and Senior Staff Engineer; opportunity to work on cutting-edge AI/ML in a data-rich environment.

## Sources
1. [HG Insights Homepage](https://hginsights.com/)
2. [HG Insights About Page](https://hginsights.com/about/)
3. [HG Insights Careers Page](https://hginsights.com/hg-insights-careers/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/hg-insights)
5. [Greenhouse Job Board](https://job-boards.greenhouse.io/hginsights)

## Other roles at HG Insights

- [Email Campaign Specialist](https://feeny.ai/job/email-campaign-specialist-hg-insights-pune-xctxwwgptf9r) — Pune, India
- [Talent Acquisition Partner- GTM](https://feeny.ai/job/talent-acquisition-partner-gtm-hg-insights-united-states-khg1e5a5a3y9) — United States
- [Account Executive - New Business](https://feeny.ai/job/account-executive-new-business-hg-insights-united-states-nsfee3wjy5z9) — United States
- [Director, Data & AI Product Manager](https://feeny.ai/job/director-data-ai-product-manager-hg-insights-pune-9y6tppxn3d19) — Pune, India
- [Principal Account Manager](https://feeny.ai/job/principal-account-manager-hg-insights-san-francisco-tqvz0cap8y7e) — San Francisco, CA / Seattle Washington, United States