---
title: 'Email Marketing Manager at Kirin'
canonical: 'https://feeny.ai/job/email-marketing-manager-kirin-shenzhen-wa4gq30axqd9'
type: 'job'
last_seen: '2026-10-14'
---

# Email Marketing Manager at Kirin

- **Company:** Kirin
- **Location:** Shenzhen, China
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-03-25
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/kirin/81d15b14-fdea-41ea-b10e-245b61e0b75a

## Job description

We are looking for a data-driven, creative, and highly technical Lifecycle Manager to own our customer retention strategy. Your primary playground will be Klaviyo, and your North Star metric will be Customer Lifetime Value (LTV). This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong advocate.

## What You’ll Do

- Klaviyo Mastery: Own the full execution of our email and SMS strategy. This includes sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.
- LTV Optimization: Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells. You will be responsible for moving the needle on repeat purchase rates and average order value (AOV).
- A/B Testing & Optimization: Maintain a rigorous testing roadmap. You’ll constantly experiment with subject lines, send times, content blocks, and incentive structures to squeeze every ounce of ROI out of our list.
- Personalization & Segmentation: Move beyond "batch and blast." Use predictive analytics and behavioral data to deliver the right message to the right person at the right time.
- Collaboration: Work closely with the Creative team to ensure every touchpoint is on-brand and high-converting, and with the Product team to align lifecycle triggers with the on-site experience.
- Reporting: Deliver weekly and monthly reports on channel performance, attribution, and health of the subscriber base.

## Who You Are

- E-comm Native: You have 3+ years of experience working in-house for a direct-to-consumer (DTC) or e-commerce brand. You understand the unique challenges of inventory cycles, seasonal peaks, and customer psychology.
- Klaviyo Expert: You don't just "know" Klaviyo; you’re a power user. You understand custom properties, event-based triggers, and how to integrate Klaviyo with the rest of our tech stack (Shopify, Gorgias, etc.).
- Analytical Mindset: You are comfortable in a spreadsheet. You can calculate LTV, Paybakc period, etc in your sleep and use data to tell a story.
- Copy & Creative Eye: While you don't need to be a designer, you know what "good" looks like. You can write punchy, brand-aligned copy that drives action.
- Self-Starter: You are comfortable in a fast-paced environment where you own your results. You don't wait for a brief; you find the opportunity and build the solution.

## Requirements

- Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
- Deep technical proficiency in Klaviyo (Certification is a plus).
- Experience with Shopify
- Familiarity with SMS marketing platforms (Attentive, Postscript, or Klaviyo SMS).
- Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.

## About Kirin

## Company Overview
- **One-liner**: Kirin is a technology startup building AI-powered agents and devices to transform how people interact with information and work.
- **Entity Type**: Private (Seed/Series A stage based on headcount and hiring activity)
- **Headquarters**: New York, NY, USA
- **Founded**: 2025
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Artificial Intelligence, Software Engineering, Hardware/AI Devices
- Target customers: B2B (enterprise and SMB), with potential B2C applications for AI-powered devices
- Mission or purpose statement: Not publicly available, but company branding focuses on building AI agents and devices to augment human capabilities

## Products & Services
For each major offering:
- **AI Agents + Devices**: Software engineering internships and roles focused on building AI-powered agents and hardware devices; the company is developing both software agents and physical devices that leverage AI for real-world interactions.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private, early-stage startup)
- **Key Metric**: 26 total employees (as of mid-2026), actively hiring across multiple roles
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**: Hiring aggressively with 23+ open positions as of mid-2026, including software engineering, quantitative research, logistics, and M&A roles; expanding operations to Shenzhen, China for logistics; founded in 2025 and already scaling rapidly

## Competitive Advantages
- Early mover in the AI agent + device space, combining software intelligence with physical hardware
- Multidisciplinary team spanning AI, software engineering, quantitative finance, and logistics
- Strong hiring momentum suggests significant funding and ambitious product roadmap

## Strategic Focus
- Building AI agents and devices that can operate autonomously in real-world environments
- Expanding technical talent across AI, software engineering, and quantitative research
- Establishing global operations with logistics hub in Shenzhen and engineering/management in New York
- Exploring M&A opportunities (MBA Buyout M&A Intern role) for inorganic growth

## Why Work Here
- Culture highlights: Fast-paced startup environment with cross-functional collaboration; roles span AI, hardware, finance, and operations
- Remote/hybrid/office policy: Mix of remote, hybrid, and in-office options depending on role (e.g., Logistics Coordinator is remote, Software Engineering Intern is in-office or remote, Quantitative Research Intern is hybrid)
- Notable perks or engineering culture: Opportunity to work on cutting-edge AI agents and devices; exposure to both software and hardware development; international operations (NYC + Shenzhen)
- Growth trajectory: Early-stage company (founded 2025) with aggressive hiring, offering significant upside for early employees

## Sources
1. [kirin.com](https://kirin.com/)
2. [jobs.ashbyhq.com/kirin](https://jobs.ashbyhq.com/kirin)
3. [builtin.com](https://builtin.com/company/kirin/jobs)
4. [builtinnyc.com](https://www.builtinnyc.com/company/kirin/jobs)

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