---
title: 'Email Marketing Manager at Welltech'
canonical: 'https://feeny.ai/job/email-marketing-manager-welltech-ukraine-wpc8prw1h53e'
type: 'job'
last_seen: '2026-11-05'
---

# Email Marketing Manager at Welltech

- **Company:** Welltech
- **Location:** Ukraine
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/welltech/b412cb57-6f65-47a0-a358-61ec523fe7e9

## Job description

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

## What We're Looking For

We are seeking a motivated and detail-oriented Email Marketing Manager to support our lead remarketing and automated communication programs. Working closely with senior members of the CRM team, this role will help drive first subscription conversion by supporting the execution of lifecycle campaigns, assisting with lead journey mapping, and contributing to a culture of testing and continuous improvement.

✨ Key Responsibilities: Lifecycle Strategy & Execution

- Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads focusing on high-volume, hands-on campaign execution. Helping monitor performance against first subscription targets.
- Assist in building and maintaining automated journeys, including segmentation set-up, QA, and basic troubleshooting, under guidance.
- Learn how messaging and lifecycle content align to customer behaviour and journey context, contributing observations to team discussions.

Campaign Development, Content & Personalisation

- Help execute personalised campaigns that communicate the value proposition, working from established messaging frameworks.
- Support the Content Lead by drafting simple briefs and helping coordinate copy and creative requests.
- Assist with tailoring messaging for different segments and funnel stages, learning how tone and positioning shift across audiences.
- Support QA of content and creative to help ensure consistency across touchpoints.

Testing, Optimisation & Analytics

- Participate in setting up simple A/B tests against a pre-defined framework, assist in collecting and organising campaign data, supporting reporting for the wider team.
- Help document learnings from tests and campaigns, building an understanding of what drives performance.

Cross-Functional Collaboration

- Support the CRM team in day-to-day coordination with monetization, Performance Marketing, Product, and Analytics.
- Build working relationships with the Lifecycle Content Lead and other cross-functional partners.
- Help ensure cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging.

The ideal profile

- 2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution.
- Knowledge of email marketing fundamentals (deliverability basics, audience segmentation, and core campaign principles).
- Conversational English (B2+)
- Eager and able to pick up new CRM tools quickly, with prior experience operating standard ESP/automation platforms (e.g., e-Sputnik, Reteno, Braze, or similar).
- Execution-ready mindset: Ready to work hands-on and comfortable with repetitive, detail-heavy daily execution work
- Comfortable managing multiple tasks in a fast-paced, team-supported environment
- Familiarity with JIRA, Asana, Confluence, Notion, or Slack
- Nice-to-have: basic Figma skills; HTML/JSON knowledge

Hiring Journey ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Competency Interview

Check out some of our products Muscle Booster —https://musclebooster.fitness/ Yoga-Go —https://yoga-go.io/ WalkFit -http://walkfit.pro

## About Welltech

## Company Overview
- **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits.
- **Entity Type**: Private (Bootstrapped/Founder-backed)
- **Headquarters**: Limassol, Cyprus
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Wellness and Fitness Services (Mobile Apps)
- **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users)
- **Mission/purpose statement**: "Move everybody to start and stay well for life."

## Products & Services
- **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App)
- **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App)
- **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 220 million total app installs
- **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders)
- **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps.

## Competitive Advantages
- **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine.
- **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention.
- **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products.
- **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte.

## Strategic Focus
- **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner."
- **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations.
- **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations.

## Why Work Here
- **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally.
- **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions.
- **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments.
- **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making."
- **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility.

## Sources
1. [welltech.com](https://welltech.com/about-us/)
2. [welltech.com](https://welltech.com/)
3. [welltech.com](https://welltech.com/career/)
4. [LinkedIn - Welltech](https://cy.linkedin.com/company/welltech22)

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