---
title: 'Email Marketing Specialist at Alliance Defending Freedom'
canonical: 'https://feeny.ai/job/email-marketing-specialist-alliance-defending-freedom-lansdowne-1fdmjhg90bs4'
type: 'job'
last_seen: '2026-11-09'
---

# Email Marketing Specialist at Alliance Defending Freedom

- **Company:** Alliance Defending Freedom
- **Location:** Lansdowne, VA / Scottsdale, AZ / Dallas, TX
- **Compensation:** $78k–$111k
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/alliancedefendingfreedom/jobs/5471095008?gh_jid=5471095008

## Job description

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our [Statement of Faith](https://adflegal.org/about-us/careers/statement-of-faith/) to ensure we’re a fit for you.

Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX

## Team Overview

As an Email Marketing Specialist at ADF, you'll report the the Sr. Director of Digital Marketing and be responsible for building, running, and optimizing our email program on Salesforce Marketing Cloud. You’ll own the technical execution of our email communications, from audience segmentation and dynamic content to automation, testing, and deliverability. You’ll work closely with our content, design, and donor acquisition teams, as well as our CRM and data owners, to ensure the right message reaches the right supporter at the right time. You’ll support our marketing technology modernization by executing email builds and migrations within the roadmap set by the Sr. Director of Digital Marketing.

## Key Responsibilities

Campaign Build and Deployment

- Build, QA, and send email campaigns in Email Studio, including one-time sends, recurring sends, and triggered messages
- Create and maintain templates, content blocks, and reusable dynamic content in Content Builder
- Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling

Automation and Journeys

- Design and build multi-step lifecycle programs in Journey Builder and Automation Studio (welcome series, donor nurture, re-engagement, reactivation, event follow-up), monitoring automations for errors and resolving failures quickly
- Configure entry sources, decision splits, wait logic, and exit criteria

Data and Segmentation

- Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters, working with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud
- Maintain list hygiene, data integrity, and consent/opt-out compliance

Testing and Optimization

- Plan and execute A/B and multivariate tests on subject lines, content, send times, and audience
- Analyze performance and deliver clear reporting on opens, clicks, conversions, revenue, and list health

Deliverability, Compliance, and Documentation

- Monitor sender reputation, bounce and complaint rates, and inbox placement, and escalate issues to IT or vendors (such as IP warming and authentication setup)
- Ensure compliance with CAN-SPAM, GDPR/CCPA where applicable, and internal privacy standards
- Maintain documentation for process, naming conventions, and folder structures, following established standards

## Minimum Qualifications

- Salesforce Certified Marketing Cloud Email Specialist certification (active)
- 3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud
- Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder
- Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL
- Experience with segmentation, dynamic content, and A/B testing
- Solid understanding of email deliverability and compliance requirements
- Strong attention to detail and a disciplined QA process
- Clear written and verbal communication, with the ability to work across technical and non-technical teams

## Preferred Qualifications

- Additional Salesforce certifications
- Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures
- Experience migrating from another ESP or marketing automation platform (e.g., Pardot / Account Engagement)
- Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools
- Experience with SSJS, APIs, or Cloud Pages
- Bachelor’s degree in marketing, communications, information systems, or equivalent experience
- Nonprofit, fundraising, or donor-based email experience

Pay & Benefits

At Alliance Defending Freedom, we offer competitive compensation and a comprehensive benefits package to support your well-being and growth. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

Want to Know More About ADF?

This salary range is reflective of a position based in Lansdowne, VA. This range is a good-faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.

Virginia Salary Range $77,800—$110,600 USD

## About Alliance Defending Freedom

## Company Overview
- **One-liner**: Alliance Defending Freedom (ADF) is the world’s largest legal organization dedicated to protecting religious freedom, free speech, the sanctity of life, marriage and family, and parental rights through litigation, advocacy, and attorney training.
- **Entity Type**: Private (501(c)(3) religious nonprofit)
- **Headquarters**: Scottsdale, AZ, USA (with additional offices in Lansdowne, VA; Washington, D.C.; Lawrenceville, GA; and Dallas, TX)
- **Founded**: 1994
- **Founders**: A coalition of more than 30 prominent Christian leaders

## Core Business
- **Primary industry**: Legal advocacy and public-policy litigation
- **Target customers**: Clients (individuals, churches, ministries) defending religious liberty and free speech; allied attorneys and law students; donors (Ministry Friends); and the broader alliance of partner organizations.
- **Mission**: To keep the door open for the gospel by advancing every person’s God-given right to live and speak the truth. ADF pursues strategic victories in law, policy, and the public square.

## Products & Services
- **Direct Litigation (Legal Representation)**: ADF takes cases pro bono for clients whose God-given rights are threatened. It has won nearly 80% of its cases, including 20 victories at the U.S. Supreme Court.
- **Attorney Network & Training**: Over 5,300 allied attorneys worldwide who receive training, mentorship, and resources to advance religious freedom in their own jurisdictions.
- **ADF Action & ADF Church & Ministry Alliance**: Advocacy and educational arms that equip pastors, churches, and ministry leaders in defending their constitutional rights.
- **Viewpoint Diversity Score Business Index**: A tool that rates Fortune 100 companies on their respect for free speech and religious liberty, used to encourage corporate policy change.
- **Blackstone Legal Fellowship**: A high‑profile summer legal training program for law students, preparing the next generation of constitutional lawyers.

## Market Standing
- **Valuation/Market Cap**: Not applicable (nonprofit); annual revenue not publicly disclosed.
- **Key Metric**: Total network of 5,300+ allied attorneys; 20 U.S. Supreme Court victories; ~80% overall win rate.
- **Notable Donors/Partners**: Fully funded by private donations (Ministry Friends); no government funds. Partners include a wide alliance of Christian ministries, churches, and individual supporters. ADF does not charge clients for representation.
- **Growth Signals**: Five U.S. offices; continued expansion of the attorney network; recent Supreme Court wins (e.g., *303 Creative v. Elenis*); increasing visibility through the Viewpoint Diversity Score Business Index.

## Competitive Advantages
- **Scale**: World’s largest legal organization focused on religious liberty and family rights.
- **Track Record**: Unmatched Supreme Court success (20 wins) and an ~80% overall case‑win rate.
- **Attorney Network**: A ready‑made force of over 5,300 allied lawyers who can be deployed nationwide.
- **Strategic Patience**: The “generational wins” approach seeks lasting legal and cultural change rather than short‑term victories.
- **Funding Model**: No government or corporate strings attached – fully donor‑supported, enabling principled litigation.

## Strategic Focus
- **Five Generational Wins**: Protecting religious freedom, free speech, the sanctity of life, marriage and family, and parental rights.
- **Policy & Corporate Engagement**: Expanding influence beyond the courtroom via the Viewpoint Diversity Score and corporate‑affairs initiatives.
- **Training the Next Generation**: Scaling the Blackstone Legal Fellowship and other attorney‑training programs to ensure long‑term bench strength.
- **Global Reach**: Expanding the alliance model internationally through allied attorneys and partnerships.

## Why Work Here
- **Culture & Mission**: A faith‑based, collaborative environment where employees are encouraged to grow spiritually and professionally. Daily chapel, prayer gatherings, and a full‑time chaplain are central to the workday.
- **Work‑Life Balance**: Generous paid time off (PTO), 12 paid holidays, maternity/paternity/adoption leave, and free personal finance advisory services.
- **Compensation & Benefits**: 100% employer‑paid medical and dental premiums for employee and family; health savings account with employer contribution; 401(k) with 4% match; life, AD&D, disability, and long‑term care insurance; access to a vast library of online professional education courses.
- **Office & Flexibility**: Five U.S. offices (Scottsdale, AZ; Lansdowne, VA; Washington, D.C.; Lawrenceville, GA; Dallas, TX). Roles are generally office‑based; the interview process includes an in‑person final round.
- **Interview Process**: Typically 3–4 weeks, involving a recruiter screen, a deeper discussion with the hiring manager, and a final day of multiple in‑person interviews.
- **Employment Requirement**: All team members must share and uphold ADF’s Statement of Faith, grounded in the Apostles’ Creed and historic Christian tradition.

## Sources
1. [ADF Careers Page](https://adflegal.org/careers/)
2. [ADF About Us](https://adflegal.org/about/)
3. [ADF Homepage](https://adflegal.org/)
4. [ADF Career Opportunities](https://adflegal.org/careers/career-opportunities/)
5. [ADF LinkedIn](https://www.linkedin.com/company/alliance-defending-freedom)

## Other roles at Alliance Defending Freedom

- [Director of Design](https://feeny.ai/job/director-of-design-alliance-defending-freedom-scottsdale-5fp7z474gwcf) — Scottsdale, AZ
- [Executive Assistant](https://feeny.ai/job/executive-assistant-alliance-defending-freedom-dallas-bj0z7gd8zxw6) — Dallas, TX
- [Executive Assistant and Office Lead](https://feeny.ai/job/executive-assistant-and-office-lead-alliance-defending-freedom-dallas-ywjf6cz7cpgf) — Dallas, TX
- [State Government Relations Manager](https://feeny.ai/job/state-government-relations-manager-alliance-defending-freedom-texas-98253t3175dr) — Texas, United States
- [Sr. Director of Foundation Partnerships](https://feeny.ai/job/sr-director-of-foundation-partnerships-alliance-defending-freedom-lansdowne-8tv61eq922hm) — Lansdowne, VA / Scottsdale, AZ / Dallas, TX
- [Project Manager, Creative Services](https://feeny.ai/job/project-manager-creative-services-alliance-defending-freedom-scottsdale-n9wxbyn9x12h) — Scottsdale, AZ
- [Legal Administrative Assistant](https://feeny.ai/job/legal-administrative-assistant-alliance-defending-freedom-washington-1215grq7k224) — Washington, DC
- [Vice President of Public Relations](https://feeny.ai/job/vice-president-of-public-relations-alliance-defending-freedom-lansdowne-m0b3w4q9dz24) — Lansdowne, VA
- [Legal Counsel, Public Policy (Free Speech/Censorship)](https://feeny.ai/job/legal-counsel-public-policy-free-speech-censorship-alliance-defending-freedom-n8gbgs62ffwr) — Lansdowne, VA / Dallas, TX
- [Blackstone Program Director for Educational Operations](https://feeny.ai/job/blackstone-program-director-for-educational-operations-alliance-defending-43663gt902vx) — Dallas, TX / Lansdowne, VA