--- title: 'Email & SMS Marketing Specialist at Rebag' canonical: 'https://feeny.ai/job/email-sms-marketing-specialist-rebag-latin-america-437c34stybn4' type: 'job' last_seen: '2026-09-16' --- # Email & SMS Marketing Specialist at Rebag - **Company:** Rebag - **Location:** Latin America - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-16 - **Apply:** https://job-boards.greenhouse.io/rebag/jobs/8755473002 ## Job description Company Rebag, the ultimate destination for buying and selling the most coveted designer handbags and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free. Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $100m in funding to date. In 2020, Rebag was named one of Fast Company’s Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more. ## Role Rebag is hiring an Email & SMS Marketing Specialist to manage our lifecycle and retention program as part of the Brand Marketing team. This role brings Rebag's brand voice to life across every post-acquisition touchpoint, turning brand campaigns, product launches, and seasonal moments into an engaging, on-brand customer journey. The role reports to the Director of Brand Marketing and partners closely with Performance Marketing on segmentation, targeting, and campaign analytics: - Own the email and SMS send calendar end-to-end: QA and scheduling for every email campaign, and set-up and scheduling for every SMS campaign, plus the automated/triggered flows and lifecycle journeys running in each channel - Translate promotions and brand and seasonal moments into email and SMS content and cadence that reflect Rebag’s voice and creative standards - Partner closely with the Performance Marketing team on audience segmentation, targeting strategy, and campaign analytics, using their data and insights to inform content, offers, and journey design - Manage contact list health and growth across email and SMS, and ensure compliance with CAN-SPAM, TCPA, and GDPR - Collaborate with Creative and Content teams to develop on-brand assets and messaging across flows and campaigns - Assist with reporting for owned channels including engagement, conversion, and retention/repeat purchase metrics, sharing results and recommendations with Brand and Performance leadership - Continuously test subject lines, content, send times, and channel mix to improve engagement and revenue - Own communications across the seller workflow from listing through payout and re-engagement, partnering with the sales team to drive seller engagement and inventory growth Candidates - 4+ years of experience in email/SMS, lifecycle, or CRM marketing, in-house or agency - Strong sense of brand voice and creative judgment — comfortable briefing and collaborating with creative teams, not just optimizing metrics - Hands-on, day-to-day familiarity with both an ESP/CRM platform (Klaviyo preferred) and an SMS platform (e.g., Attentive, Postscript),  comfortable building, QA’ing, and scheduling sends in each - Comfortable partnering with a performance marketing team to interpret segmentation and campaign analytics, even without owning the underlying data models - Working knowledge of AI tools with marketing application (Claude, ChatGPT) - Experience in ecommerce, luxury, or fashion resale is a plus - Excellent collaborator across Brand, Creative, Performance Marketing, and Seller/Supply teams - Strong project management skills and exceptional attention to detail,  comfortable managing a fast-moving, multi-channel send calendar with zero-error QA Your resume must be English, otherwise it won't be considered. ## About Rebag ## Company Overview - **One-liner**: Rebag is an e-commerce platform that buys and sells pre-owned luxury handbags, watches, jewelry, and accessories, offering upfront payment and a vetted marketplace. - **Entity Type**: Private (Series E-funded) - **Headquarters**: New York, New York, United States - **Founded**: 2014 - **Founders**: Charles Gorra ## Core Business - **Primary industries**: Luxury resale, e-commerce, retail apparel and fashion - **Target customers**: B2C (luxury consumers, resellers), B2B (wholesale partnerships via Rebag for Business) - **Mission / purpose**: To provide endless access to luxury by making the resale experience smooth, transparent, and sustainable. ## Products & Services - **Rebag Marketplace**: Online and in-store marketplace for authenticated pre-owned designer handbags, watches, and jewelry. Buyers get expertly vetted items; sellers receive instant upfront payment. - **Consignment (launched 2023)**: A consignment service that gives sellers more flexibility in pricing and timing. - **Rebag⁺ (launched 2024)**: Industry-first membership program offering exclusive benefits for frequent buyers and sellers. - **Rebag for Business**: Wholesale solutions for professional resellers, providing bulk inventory and curated collections. - **Proprietary Pricing Technology**: Internal tool that uses millions of data points to determine fair resale values instantly. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric**: - Annual Revenue: $28.0M (as of latest available data, source: LinkedIn) - Total Funding: $112.8M (conflicting reports: $101M per Greenhouse, $68M per Built In; LinkedIn reports $112.8M including debt and equity rounds) - **Notable Investors / Partners**: General Catalyst, Novator (led Series C and Series E), Crosslink, FJLabs. Also available at select Bloomingdale’s stores. - **Growth Signals**: - Headcount grew 6.1% YoY (148 employees as of mid-2026) - Launched Rebag⁺ membership program in 2024 - Expanded consignment services in 2023 - Named one of Fast Company’s Most Innovative Companies (2020, 2021) - Physical retail locations in New York, Los Angeles, Miami, and presence in Bloomingdale’s - Operates across 14 countries with a global remote workforce ## Competitive Advantages - **Instant upfront payment**: Unique model where sellers receive payment immediately (unlike consignment-only models). - **Proprietary pricing engine**: Data-driven valuation reduces risk of overpaying and increases trust. - **Authentication expertise**: Vetting process and brand partnerships (Burberry, Versace, etc.) ensure quality and reduce returns. - **Omnichannel model**: Online platform + physical retail + Bloomingdale’s pop-ups + wholesale arm. - **First-mover in membership**: Rebag⁺ creates loyalty and recurring engagement. ## Strategic Focus - **Scaling the subscription/membership model** (Rebag⁺) to increase customer lifetime value. - **Expanding consignment services** to attract higher-value sellers who prefer not to sell outright. - **International growth**: Already operating in 14 countries; likely targeting more Asian and Latin American markets. - **Wholesale / B2B channel**: Growing Rebag for Business to serve professional resellers. - **Tech & data investments**: Leveraging pricing algorithms and automation to improve margins and customer experience. ## Why Work Here - **Culture**: Fast-growing startup (148 employees) with a mission-driven focus on sustainability and luxury. Rated 2.5/5 on Glassdoor (97 reviews), citing mixed work-life balance and compensation. However, recent hires from top fashion brands (The RealReal, Burberry, Marc Jacobs) indicate industry credibility. - **Work Policy**: In-office (OnSite) at all locations – New York HQ, Los Angeles, Miami, Short Hills, etc. No remote or hybrid options according to Built In. - **Perks**: Not explicitly listed, but employee salary ranges are benchmarked (e.g., Photographer $59K, IP Project Manager $113K, Sales Associate $82K). The company emphasizes growth opportunities and exposure to luxury market. - **Engineering Culture**: Small tech team (~6 technical staff as per LinkedIn) focused on marketplaces, pricing algorithms, and e-commerce operations. The Chief Product and Technology Officer recently left (April 2026), so leadership team is in transition. ## Sources 1. [rebag.com/about-us](https://www.rebag.com/about-us/) 2. [LinkedIn company page](https://www.linkedin.com/company/rebagofficial) 3. [Built In company profile](https://builtin.com/company/rebag) 4. [Greenhouse careers page](http://job-boards.greenhouse.io/rebag) ## Other roles at Rebag - [Customer Service Representative](https://feeny.ai/job/customer-service-representative-rebag-latin-america-frfevwatrnay) — Latin America - [Sales Associate PT - White Plains](https://feeny.ai/job/sales-associate-pt-white-plains-rebag-white-plains-r71rmhrms1n6) — White Plains, NY - [Sales Floor Associate PT – Mandarin-Speaking](https://feeny.ai/job/sales-floor-associate-pt-mandarin-speaking-rebag-arcadia-69vpf1cjzaxm) — Arcadia, CA - [Store Director - Santa Anita](https://feeny.ai/job/store-director-santa-anita-rebag-arcadia-jby6c60mpvep) — Arcadia, CA - [Client Advisor - Las Vegas](https://feeny.ai/job/client-advisor-las-vegas-rebag-las-vegas-dyzq40bwea60) — Las Vegas, NV - [Quality Control Coordinator](https://feeny.ai/job/quality-control-coordinator-rebag-brooklyn-8h9hfc5b7sxf) — Brooklyn, NY - [Bilingual Sales Floor Associate PT - Brickell](https://feeny.ai/job/bilingual-sales-floor-associate-pt-brickell-rebag-miami-sah3rbnfx2hn) — Miami, FL - [Sales Floor Associate at Millenia in Orlando](https://feeny.ai/job/sales-floor-associate-at-millenia-in-orlando-rebag-orlando-6d277x7weg97) — Orlando, FL - [Client Advisor - Boca Raton](https://feeny.ai/job/client-advisor-boca-raton-rebag-boca-raton-tbqjddyjbmzp) — Boca Raton, FL - [Assistant Store Manager](https://feeny.ai/job/assistant-store-manager-rebag-cabazon-hr2v1z0e4fxq) — Cabazon, CA