---
title: 'Email & SMS Sr. Strategist at MERGE'
canonical: 'https://feeny.ai/job/email-sms-sr-strategist-merge-atlanta-546p1qfn6vcn'
type: 'job'
last_seen: '2026-09-16'
---

# Email & SMS Sr. Strategist at MERGE

- **Company:** MERGE
- **Location:** Atlanta, GA / Boston, MA / Chicago, IL / Kansas City, MO / Raleigh, NC
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/mergeworld/jobs/8201473

## Job description

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Sr. Email & SMS Strategist you will…

- Develop Channel Strategy: Translate broader business goals into actionable email and SMS strategies across programs and customer journeys. You ensure every tactic serves a clear purpose and aligns with long-term growth.
- Connect Strategy to Broader Ecosystem: Connect channel strategy to the wider ecosystem, ensuring your plans align with cross-channel orchestration and customer experience design. You focus on how campaigns fit into a larger system.
- Support Discovery & Gather Insights: Lead channel-specific discovery inputs for new initiatives, helping to synthesize data into opportunity areas and roadmap recommendations. You identify trends across programs and translate them into strategic improvements.
- Build Lifecycle & Contact Strategies: Develop 1:1 contact strategies across email, SMS, and push, defining the specific sequencing, segmentation, and personalization for each journey.
- Guide Cross-Functional Execution: Work closely with Creative, CX, Analytics, and Tech teams to ensure your strategy is clearly understood and effectively executed. You provide the "strategic glue" during the build phase.
- Define Measurement & Optimization: Define and implement measurement approaches to track how channel performance impacts business outcomes. Own the testing roadmap, ensuring learnings are documented and shared across the team.

Be Accountable and Responsible

- Own Program-Level Outcomes: Take responsibility for the strategic success of specific programs, ensuring they meet performance targets and maintain high quality.
- Inform Roadmaps & Prioritization: Provide data-backed recommendations for roadmap prioritization, helping to identify the highest-impact opportunities.
- Validate Strategic Output Alignment: Ensure all campaign and journey designs align with data capabilities and the intended customer experience.
- Identify Implementation Risks: Proactively flag potential dependencies or gaps in data and orchestration that could hinder campaign performance.
- Create Clear Strategic Deliverables: Develop compelling presentations and briefs that drive clarity and gain stakeholder buy-in for your initiatives.

## Who You Are

- Core Strategic Expertise: 3–5 years of experience in email, SMS, or owned-channel strategy, with a track record of managing multi-touch customer journeys.
- Education: Bachelor’s degree or equivalent professional experience.
- Lifecycle Proficiency: Strong understanding of lifecycle marketing, journey mapping, segmentation, and personalization tactics.
- Data-Informed Design: Ability to work with data teams to understand platform constraints and translate data insights into campaign improvements.
- Effective Communication: Ability to explain strategic concepts clearly and lead collaborative conversations with cross-functional partners.
- Industry Experience: Background or experience in Healthcare, Life Sciences, or regulated industries is a plus.

## #LI-VM

## #LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $68,400 - $100,350, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. And here’s how we live our values at MERGE

- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

## About MERGE

## Company Overview
- **One-liner**: MERGE is a marketing and technology agency built for the intersection of health and wellness, using storytelling through technology to help brands connect more meaningfully with the people they serve.
- **Entity Type**: Private (no disclosed funding rounds; operates as an independent agency)
- **Headquarters**: Chicago, Illinois, United States
- **Founded**: 2018
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: Marketing and technology agency (full-service), with a deep specialization in healthcare (pharma, medtech, health insurance, health providers) and consumer brands.
- **Target Customers**: B2B – enterprise brands in life sciences, payer/provider organizations, and large consumer goods companies.
- **Mission or Purpose Statement**: "Uniting people and brands for healthier, happier lives" by turning complexity into clarity through data-driven storytelling, AI-powered personalization, and bold creativity.

## Products & Services
- **Humanity Suite**: An AI-powered operating model designed to bridge technology and human empathy, providing tools for dynamic engagement, personalization, and data integration across the customer journey. (Launched in 2026)
- **Core Agency Services**:
  - **Strategy**: Brand strategy, consumer insights, journey mapping.
  - **Creative**: Copywriting, design, storytelling.
  - **Public Relations**: Communications and reputation management.
  - **Experience**: UX/UI, digital experience design.
  - **Performance Marketing**: Paid search, paid social, precision activation, media planning.
  - **Media**: Integrated media planning and buying.
  - **Platforms**: Workfront implementation, DAM systems, data engineering (API integration, Workfront Fusion).
- **AIgency™**: A framework blending AI innovation with human creativity, specifically for health and life sciences.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **$124M** (as of latest LinkedIn data) / Total Funding: Not disclosed (bootstrapped or organic growth)
- **Notable Clients & Partners**:
  - **Clients**: Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, Meta, Kroger, Kraft Heinz.
  - **Platform Partners**: Workfront (Adobe), DAM systems.
- **Growth Signals**:
  - Headcount of 604 employees (+1.6% year-over year, +14 people) [LinkedIn]
  - Recognized as **Agency of the Year** by Modern Healthcare and Ad Age’s 2025 Healthcare Marketing Impact Awards.
  - Launched **Humanity Suite** in 2026 as a strategic AI-powered operating model.
  - Named a **Best Place to Work** by Built In (Atlanta and Colorado markets) in 2026, highlighting a culture that blends AI innovation with employee wellness.
  - Offices in 8 US cities (Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, Raleigh) and presence in 11 countries.

## Competitive Advantages
- **Deep Healthcare Specialization**: Decades of experience in pharma, medtech, and health insurance – a complex, highly regulated sector where trust and compliance are critical.
- **AI-Human Integration**: The "AIgency™" model combines AI-powered efficiency with human empathy, explicitly tailored for health brands.
- **Full-Service Capabilities**: From strategy and creative to performance marketing and platform implementation (Workfront, DAM), creating a one-stop shop for large clients.
- **Long-Standing Client Relationships**: Work with marquee brands like Meta, American Express, and GE Healthcare, indicating high retention and trust.
- **Diverse, Inclusive Culture**: 41% of staff are caregivers; employees speak 25+ languages at home; strong LGBTQIA+ inclusivity, making it attractive for top talent.

## Strategic Focus
- **AI Transformation**: Investing heavily in its proprietary Humanity Suite and AIgency model to redefine agency services for the AI era.
- **Health-Centric Growth**: Doubling down on health and life sciences, as evidenced by its Agency of the Year recognition and dedicated health/life sciences account teams.
- **Operational Efficiency**: Delivering measurable ROI for clients (e.g., 35% time savings in marketing ops for a national grocery retailer, $4M annual savings with a DAM system for a CPG company).
- **Talent & Culture**: Growing remote and hybrid roles while maintaining offices in key US markets; emphasizing "whole person" wellness and innovation.

## Why Work Here
- **Culture**: Built on "ability, agility, and humility" – a strong emphasis on collaboration and personal growth. Recognized as a Best Place to Work by Built In (2026).
- **Remote/Hybrid Policy**: Multiple roles listed as remote (e.g., API Integration Specialist, VP roles in brand strategy); many positions are hybrid or office-based in major cities. The company operates across 8 US offices.
- **Notable Perks & Engineering Culture**: 41% of employees are caregivers, suggesting family-friendly policies. Strong focus on diversity (25+ languages spoken, LGBTQIA+ support). Opportunities to work on cutting-edge AI and data integration projects for top-tier brands.
- **Growth Potential**: 57 open job postings (as of search date) across marketing, account management, creative, data engineering, and performance – indicating active hiring and investment in new capabilities.

## Sources
1. [mergeworld.com](https://www.mergeworld.com/)
2. [mergeworld.com](https://www.mergeworld.com/about)
3. [linkedin.com](https://www.linkedin.com/company/mergeworld)
4. [greenhouse.io](https://job-boards.greenhouse.io/mergeworld)
5. [mergeworld.com](https://www.mergeworld.com/about/agency-updates/2026/merge-launches-humanity-suite-a-new-operating-model-for-the-ai-empowered-agency)
6. [mergeworld.com](https://www.mergeworld.com/about/agency-updates/2025/merge-wins-modern-healthcare-x-ad-age-healthcare-marketing-impact-award-agency-of-the-year)
7. [mergeworld.com](https://www.mergeworld.com/about/agency-updates/2026/the-aigency-is-a-best-place-to-work)
8. [mergeworld.com](https://www.mergeworld.com/work/kroger)
9. [mergeworld.com](https://www.mergeworld.com/work/kraft-heinz)

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