---
title: 'Embedded Software Application Engineer at Alif Semiconductor'
canonical: 'https://feeny.ai/job/embedded-software-application-engineer-alif-semiconductor-pleasanton-gq6yetabpys5'
type: 'job'
last_seen: '2026-09-11'
---

# Embedded Software Application Engineer at Alif Semiconductor

- **Company:** Alif Semiconductor
- **Location:** Pleasanton, CA
- **Compensation:** $150k–$200k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2023-09-05
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/alifsemi/2b380982-874e-48e6-8fe2-61bb7b2f4177

## Job description

Alif Semiconductor is revolutionizing the way secure connected AI-enabled embedded solutions are created. We are looking for motivated individuals who want to be involved in a fast-paced environment with cutting-edge technology.

We are looking for self-driven and motivated Application Engineer in Pleasanton, CA to help us promote and support the groundbreaking family of Ensemble Micro Controllers that has received a lot of industry attention.

## Responsibilities

- Design Embedded Firmware, Application Examples and a Proof-of-Concept solutions.
- Develop reference designs in cooperation with Partners and Independent Design Houses.
- Create and present training material targeting embedded applications and solutions.
- Ensure customer satisfaction by providing outstanding support and guidance.
- Contribute to the development of documentation such as Application Notes, Quick Start Guides and User Manuals.
- Work with the marketing team to validate product requirements and review new product introduction materials.
- Work with the Documentation team to review and update Datasheets and Technical Reference Manuals.
- Assist in business development activities.

## Requirements

- BSc degree in Electrical Engineering or Computer Science.
- 5+ years of experience of developing firmware and/or software for embedded products. Experience with IoT edge devices a plus.
- Demonstrated experience in developing device drivers and application software for digital and analog peripherals.
- Proficient in developing software for embedded Linux. Experience with Real Time Operating Systems and bare metal is a big plus.
- Proficient in C and/or C++ programming with best engineering and software development practices.
- Hands-on experience with oscilloscopes, logic analyzers and other standard lab equipment.
- Comfortable working with well-defined and ambiguous requirements.
- Excellent interpersonal communication skills and proactive, can-do attitude.

Desired Skills & Experience

- Experience and interest in ML/AI are a big plus.
- Experience with processor startup code, BSP, board bring up and debugging is a big plus.
- Experience with power management for embedded systems is a big plus.

Alif Semiconductor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

## About Alif Semiconductor

## Company Overview
- **One-liner**: Alif Semiconductor is revolutionizing the way developers create products using secure, AI/ML-enabled 32-bit microcontrollers that combine scalability, high compute performance, and exceptional power efficiency.
- **Entity Type**: Private (Venture Capital-Backed)
- **Headquarters**: Pleasanton, California, USA (with additional offices in Irvine, CA; Bangalore, India; Oulu, Finland; and Singapore)
- **Founded**: 2019
- **Founders**: Syed Ali (CEO & Co-Founder), Reza Kazerounian (President & Co-Founder)

## Core Business
- **Primary industry/industries**: Semiconductor Manufacturing, Embedded Systems, Edge AI/ML
- **Target customers**: B2B; developers and OEMs in consumer, industrial, and enterprise IoT applications
- **Mission or purpose statement**: To provide highly integrated processors that enable applications requiring scalable processing (Single to Multi-Core, RTOS and Linux), long battery life, strong security, high integration, and Edge AI/ML [alifsemi.com](https://alifsemi.com/careers/)

## Products & Services
- **Ensemble and Balletto MCU Families**: A new class of "fusion processors" that unify compute, connectivity, and intelligent processing in a single architecture. These 32-bit microcontrollers feature:
  - **aiPM Technology**: A proprietary power architecture that autonomously powers on only what is needed, enabling "unrivaled battery life."
  - **HW Accelerated AI**: One or more dedicated Ethos-U55/U85 Neural Processing Units, delivering at least 40x faster AI performance than conventional MCUs (up to 250 GigaOPS).
  - **Scalable Performance**: Seamless scaling from single-core to multi-core, with up to 3670 DMIPS combined compute performance and up to 19 MB+ integrated memory.
  - **Multilayered Security**: A strong Root of Trust, isolated secure subsystem, identity protection, cryptographic services, and fine-grained run-time security.
- **Type**: Hardware (Semiconductors/Microcontrollers) with integrated software ecosystem.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: **Total Funding**: USD $235.4M across three rounds [linkedin.com](https://linkedin.com/company/alif-semiconductor)
  - Series B (2022-03-16): $113.4M
  - Venture Round (2019-02-28): $72.0M
  - Series B (2019-12-01): $50.0M
- **Notable Investors/Partners**: Includes Mamoon Hamid (Board Director); backed by top-tier venture capital. Key talent sourced from Renesas, Nordic Semiconductor, Marvell, and Qualcomm.
- **Growth Signals**:
  - **Headcount**: 113 employees (+8.1% YoY) [linkedin.com](https://linkedin.com/company/alif-semiconductor)
  - **Active Hiring**: 10 open positions; job postings up 25% monthly and quarterly
  - **LinkedIn Followers**: 16,991 (+26.6% yearly growth)
  - **Global Presence**: Offices in 4 countries (USA, India, Finland, Singapore) with employees in 5 countries

## Competitive Advantages
- **First-Mover in AI-Enabled MCUs**: Alif created a new category of fusion processors that natively integrate AI/ML acceleration, security, and power management on a single die—a clear differentiator from legacy MCU vendors.
- **Unrivaled Power Efficiency**: The aiPM architecture allows for battery life previously unheard of in connected devices, a critical moat for IoT and edge applications.
- **Scalable Single-Chip Design**: Developers can reuse the same software across a wide spectrum of products, from simple sensors to complex edge devices, reducing time-to-market.
- **Strong Security Foundation**: A multi-layered, hardware-backed security approach is fundamental to the design, addressing a key pain point for connected devices.
- **Top-Tier Team**: The executive team and engineering staff are veterans of the semiconductor industry, with deep domain expertise in MCUs [alifsemi.com](https://alifsemi.com/about/).

## Strategic Focus
- **Growth & Scale**: Aggressively hiring to expand engineering, sales, and field application teams globally.
- **Product Expansion**: Continuing to develop and launch new families of AI-enabled MCUs to capture the growing edge AI and IoT markets.
- **Market Penetration**: Targeting consumer, industrial, and enterprise applications where low power, high performance, and security are paramount.
- **Ecosystem Development**: Building a robust software and partner ecosystem to support developers.

## Why Work Here
- **Culture**: A diverse, global workforce representing over 40 nationalities. The company puts "learning and growth first," offering hands-on complex projects and daily challenges. They seek "doers who want to make a big impact" [alifsemi.com](https://alifsemi.com/careers/).
- **Work Policy**: Hybrid/office presence across multiple global hubs (Pleasanton, CA; Irvine, CA; Bangalore, India; Oulu, Finland; Singapore).
- **Benefits**:
  - Competitive salary and equity
  - 401K (US) or equivalent retirement plans (Global)
  - Paid Time Off and Holidays
  - Health Insurance and Sick Leave
  - Maternity & Paternity Leave
- **Engineering Culture**: A heavy emphasis on technical excellence—47% of the workforce is in technical roles. Engineers work on cutting-edge silicon, RTOS, and AI/ML at the edge.
- **Employer Rating**: 3.8/5.0 on LinkedIn (based on 26 reviews), with a high career development score of 3.9/5.0 [linkedin.com](https://linkedin.com/company/alif-semiconductor).

## Sources
1. [Alif Semiconductor Official Website](https://alifsemi.com/)
2. [Alif Semiconductor Careers Page](https://alifsemi.com/careers/)
3. [Alif Semiconductor About Page](https://alifsemi.com/about/)
4. [Alif Semiconductor Job Listings (Lever)](https://jobs.lever.co/alifsemi)
5. [Alif Semiconductor LinkedIn Page](https://linkedin.com/company/alif-semiconductor)

## Other roles at Alif Semiconductor

- [(Senior) Embedded Software Engineer](https://feeny.ai/job/senior-embedded-software-engineer-alif-semiconductor-oulu-6zg3hpxtpe1h) — Oulu, Finland
- [Senior/Staff Application Engineer](https://feeny.ai/job/senior-staff-application-engineer-alif-semiconductor-oulu-azz492ew0nyf) — Oulu, Finland
- [(Senior) Embedded Software Engineer](https://feeny.ai/job/senior-embedded-software-engineer-alif-semiconductor-oulu-79kc8evespxd) — Oulu, Finland
- [(Senior) Design Verification Engineer](https://feeny.ai/job/senior-design-verification-engineer-alif-semiconductor-oulu-mwyqqxt0vzas) — Oulu, Finland
- [Software Engineer - RTOS](https://feeny.ai/job/software-engineer-rtos-alif-semiconductor-bengaluru-0mjn8z9675mb) — Bengaluru, India
- [Senior Embedded Software Application Engineer](https://feeny.ai/job/senior-embedded-software-application-engineer-alif-semiconductor-pleasanton-cmv8jbxv2ebv) — Pleasanton, CA
- [Senior Product Engineer](https://feeny.ai/job/senior-product-engineer-alif-semiconductor-singapore-3vpknd9qqn4b) — Singapore
- [Senior Embedded Software Developer(RTOS)](https://feeny.ai/job/senior-embedded-software-developer-rtos-alif-semiconductor-bengaluru-006hgqnaap0j) — Bengaluru, India
- [Sr. Digital Implementation Engineer](https://feeny.ai/job/sr-digital-implementation-engineer-alif-semiconductor-irvine-kdcmzm3wbf7z) — Irvine, CA
- [Embedded Software Developer](https://feeny.ai/job/embedded-software-developer-alif-semiconductor-pleasanton-qy952ytpgzd7) — Pleasanton, CA