---
title: 'Employee Benefits Marketing Manager at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/employee-benefits-marketing-manager-gen-digital-inc-united-states-tempe-az-nh58dbx1afds'
type: 'job'
last_seen: '2026-09-24'
---

# Employee Benefits Marketing Manager at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / Tempe, AZ
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-24
- **Apply:** https://jobs.ashbyhq.com/gen-digital/75d2fad1-820e-4ab8-acd4-d05f5d34e99f

## Job description

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role: The Employee Benefits Marketing Manager is responsible for bringing new commercial offerings to market and driving product commercialization across the Employee Benefits portfolio. This role partners closely with Product, Sales, Demand Generation, Creative, Communications, Operations, Legal, and Executive Leadership to develop go-to-market strategies that accelerate adoption, support revenue growth, and position Gen as a market leader in the Employee Benefits space.

This role will play a vital role from strategy to launch — owning positioning, messaging, product marketing, launch planning, cross-functional readiness, and ongoing optimization. A key pillar of this role is establishing a strong thought leadership voice in the Employee Benefits market through strategic content creation, events and content syndication.

As the commercial portfolio expands, this individual will lead high-impact initiatives such as Financial Wellness, Executive solutions, and future strategic product launches while establishing repeatable GTM frameworks across the organization. Key Responsibilities:

Go-to-Market Strategy

- Help create the commercialization strategy for new and existing Employee Benefits solutions.
- Develop GTM strategies that align product capabilities with customer and market needs.
- Define launch objectives, success metrics, timelines, and commercialization plans.
- Build repeatable GTM processes that scale across multiple products.

AI & Innovation

- Champion the integration of AI tools and emerging technologies across the GTM lifecycle — from market research and competitive intelligence to messaging development and launch planning.
- Leverage AI-powered platforms to accelerate content creation, audience segmentation, and campaign personalization at scale.
- Continuously seek emerging AI capabilities that improve marketing effectiveness, speed to market, and commercial impact.
- Serve as an internal advocate for AI adoption within the Partner Marketing team, sharing best practices and enabling team-wide upskilling.

Product Marketing

- Develop positioning, messaging, value propositions, and differentiation.
- Translate complex product capabilities into compelling customer value.
- Create messaging frameworks for employers, brokers, consultants, and sales teams.
- Continuously refine positioning based on market feedback and competitive intelligence.

Thought Leadership & Content Creation

- Develop and own a thought leadership strategy that elevates Gen's authority in the Employee Benefits, Financial Wellness, and Cyber Safety categories.
- Support the production of insight-driven content including white papers, articles, and webinars.
- Collaborate with subject matter experts across Sales and Product to distill complex topics into compelling narratives for employers, brokers, and HR/benefits decision-makers.
- Build and maintain an editorial calendar that supports GTM launches, sales cycles, and demand generation campaigns.

Cross-Functional Leadership

- Serve as marketing lead for new product launches.
- Partner closely with Product Management throughout development.
- Coordinate launch readiness across Sales, Demand Generation, Creative, Communications, Customer Marketing, Legal, Operations, and Executive Leadership.
- Drive alignment across multiple stakeholders while balancing competing priorities.

Market & Customer Insights

- Monitor industry trends, competitive activity, and customer needs.
- Gather feedback from Sales, brokers, employers, and customers to inform commercialization strategies.
- Identify market opportunities that support future product innovation.

Commercialization

- Define launch plans and integrated marketing strategies.
- Partner with Demand Generation on campaign strategy.
- Partner with Customer Marketing on lifecycle experiences.
- Ensure launch activities remain aligned throughout the customer journey.

Performance Optimization

- Measure launch performance against defined KPIs.
- Analyze adoption, pipeline, engagement, and customer feedback.
- Recommend optimizations based on performance insights.

Required Knowledge & Skills

- Product Marketing
- Go-to-Market Strategy
- Commercialization
- Product Launch Management
- Strategic Planning
- Executive Communication
- Cross-functional Leadership
- Competitive Intelligence
- Messaging & Positioning
- Customer Research
- Strong business acumen
- Excellent presentation skills
- Ability to influence without authority
- Experience managing highly visible strategic initiatives

About you:

- Bachelor's degree in Marketing, Business, Communications, or related field
- 8+ years of B2B marketing experience
- Experience leading product launches
- Experience developing GTM strategies
- Employee Benefits, HR Technology, Financial Wellness, Cyber Safety, SaaS, or Financial Services experience preferred
- Experience working with Product Management and Sales organizations

What’s Next Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process.

Important Application Note – When you apply, please include your current city and country and let us know your work status (e.g. visa status, right to work in the relevant country, etc.).

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

Interview Process

- TA Call
- Hiring Manager Interview
- Panel Interview with Team
- Final Interview - Hiring Manager

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

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