--- title: 'Engagement Marketing Lead at Lyra Health' canonical: 'https://feeny.ai/job/engagement-marketing-lead-lyra-health-united-states-caa109zdhskz' type: 'job' last_seen: '2026-11-09' --- # Engagement Marketing Lead at Lyra Health - **Company:** Lyra Health - **Location:** United States - **Compensation:** $95k–$131k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-09 - **Apply:** https://jobs.lever.co/lyrahealth/87026dd3-68d6-4ad7-9857-5f13d9f6294a ## Job description ## About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. ## Responsibilities - Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large  customers. - Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration  that Customer Marketing Managers and Customer Success teams can deploy without building from scratch each time. - Drive Registration and Utilization at Scale: Partner with Member Marketing, CS, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs that lift member registration and utilization across the full customer base. - Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand marketing assets and toolkits, partnering closely with Creative Design and Content teams. - Measurement and Continuous Improvement: Work with analytics to design tracking methodology, and reporting to evaluate the performance of scaled programs, using data to identify what to test, refine, retire, or expand. - Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and systems that allow engagement marketing to operate efficiently at scale as the customer base grows. ## Qualifications - Experience: 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts; B2B2C or consumer health experience a plus. - Systems and Process Thinking: Demonstrated ability to design scalable processes, playbooks, and operating models — not just execute one-off campaigns. - Data-Driven: Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations and high performance. - Cross-Functional Collaboration: Proven track record of working effectively across Marketing, Customer Success, Operations, and Analytics teams to build and ship solutions. . - Communication Skills: Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders along as you evolve ways of working and customer marketing activities.. - Project Management: Strong organizational skills and demonstrated success managing multiple concurrent initiatives. - Technical Tools: Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required. - Adaptability: Comfortable operating with a good deal of latitude, exercising judgment in selecting the right methods and techniques as priorities evolve. "We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law. By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice." ## About Lyra Health ## Company Overview - **One-liner**: Lyra Health is a global workforce mental health care company that provides fast access to evidence-based therapy, coaching, psychiatry, and specialty care for employees and their families. - **Entity Type**: Private (Series F, $910.1M total funding) - **Headquarters**: Burlingame, California, United States - **Founded**: 2015 - **Founders**: Not publicly listed (executive team led by CEO Jennifer Schulz) ## Core Business - **Primary industry/industries**: Mental Health Care, Employee Benefits, Healthcare IT - **Target customers**: B2B – employers, health plans, health systems; also serves benefits consultants and providers - **Mission or purpose**: To help people live better lives by transforming access to life-changing mental health care. ## Products & Services - **Lyra Core Platform**: AI-powered provider matching, digital self-paced resources, skill-building programs, and evidence-based coaching for preventive support. - **Therapy & Psychiatry**: 1:1 evidence-based therapy, medication management, and personalized provider support for a wide range of mental health needs. - **Centers of Excellence (COE)**: Specialized in‑house care for pediatrics, adolescents, neurodiversity, and complex/severe conditions (e.g., suicide prevention, intensive outpatient programs). - **Family Support**: Tailored care for children, teens, adults, couples, and families, with access to over 6,500 children’s mental health specialists. - **Organizational Well-Being Tools**: Dashboards, assessments, crisis support, and data insights for HR leaders to execute workforce mental health strategy. - **Lyra AI**: Clinically‑grade AI to accelerate triage, provider matching, and care coordination (launched 2025). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company) - **Total Funding**: $910.1M raised across 8 rounds (latest Series F, amount undisclosed) - **Annual Revenue**: $243M (LinkedIn estimate, 2024/2025) - **Notable Investors/Partners**: Workday Wellness (preferred mental health partner), One Medical; investors include prominent VC firms (names not explicitly listed in search results, but known from prior reports – e.g., IVP, Addition, Meritech, etc.) - **Growth Signals**: Headcount grew 16% YoY to 2,155 employees; serves 20M+ members globally with pathways for 200M+ people; acquired Bend Health (July 2025) to expand pediatric mental health; 97% member retention with first provider; published outcomes show 2x faster recovery and 26% reduction in healthcare claims costs. ## Competitive Advantages - **Largest dedicated global provider network**: 30,000+ evidence‑based clinicians under annual clinical oversight. - **AI‑powered matching**: Clinically rigorous AI enhances triage and coordination, leading to high member stickiness and faster recovery. - **Peer‑reviewed outcomes**: Extensive published research demonstrating measurable ROI for employers (≈4 hours regained productivity/week/employee, $4,800 annual savings). - **Comprehensive, integrated care**: Spans prevention, acute care, and specialty – without third‑party referrals – covering pediatrics, neurodiversity, and complex conditions in‑house. ## Strategic Focus - **AI‑led innovation**: Continues to invest in Lyra AI to scale personalized care and build workforce resilience. - **Pediatric & family expansion**: Acquisition of Bend Health and launch of Pediatric COE positions Lyra to address the youth mental health crisis. - **Global reach**: Expanding provider network and employer contracts across 37+ countries. - **Partner ecosystem**: Deepening integrations with platforms like Workday Wellness to embed mental health into broader benefits ecosystems. ## Why Work Here - **Culture**: “Put clients first” and transparency are core values; emphasis on innovation and excellence with humility. - **Compensation**: Generous base salary, 401k with up to 3% matching, and equity options for all employees. - **Time off**: Guilty‑free paid time off including 4 weeks vacation plus paid holidays. - **Health & wellness**: Comprehensive medical, dental, vision, free One Medical membership, and full access to Lyra’s mental health services for employees and dependents at no cost. - **Perks**: Tech stipend to set up your home office; remote/hybrid options available (many clinical roles are 1099 or remote). - **Career growth**: Rapidly growing company (16% YoY headcount increase) with 400+ open positions across clinical, engineering, product, and corporate functions. - **Work environment**: Distributed across 37 countries with hubs in the US, India, UK, South Africa, and Spain – offers flexibility. ## Sources 1. [lyrahealth.com](https://www.lyrahealth.com/) – Product and company overview 2. [lyrahealth.com/about](https://www.lyrahealth.com/about/) – Leadership, mission, and news 3. [careers.lyrahealth.com](https://careers.lyrahealth.com/) – Benefits and job listings 4. [linkedin.com/company/lyra-health](https://www.linkedin.com/company/lyra-health) – Company size, revenue, headcount, and funding data ## Other roles at Lyra Health - [Customer Success Manager I](https://feeny.ai/job/customer-success-manager-i-lyra-health-united-states-d6zyrxfd0krk) — United States - [Consultor Administrativo Emocional (Turno Vespertino y de fin de semana)](https://feeny.ai/job/consultor-administrativo-emocional-turno-vespertino-y-de-fin-de-semana-lyra-n6mevhdykn6a) — Mexico City, Mexico - [Neurodiversity Navigator](https://feeny.ai/job/neurodiversity-navigator-lyra-health-united-states-h65h5s8e72vy) — United States - [Director, People Analytics and Workforce Intelligence](https://feeny.ai/job/director-people-analytics-and-workforce-intelligence-lyra-health-united-states-d5hz4vjxsn1e) — United States - [Administrative, Facilities & Operations Assistant](https://feeny.ai/job/administrative-facilities-operations-assistant-lyra-health-london-aecv4a8sxcd6) — London, United Kingdom - [Channel Partnerships Manager](https://feeny.ai/job/channel-partnerships-manager-lyra-health-united-states-wbpkpmbn3j18) — United States - [Lead Compensation Analyst](https://feeny.ai/job/lead-compensation-analyst-lyra-health-united-states-0sqnczfc0fdr) — United States - [Client Support Specialist - Billing](https://feeny.ai/job/client-support-specialist-billing-lyra-health-united-states-5xqqtggg2g3c) — United States - [Content Innovation Manager](https://feeny.ai/job/content-innovation-manager-lyra-health-united-states-ybgtmaqs9drm) — United States - [Client Support Specialist - After Hours](https://feeny.ai/job/client-support-specialist-after-hours-lyra-health-united-states-srgejdvxd6vs) — United States