--- title: 'Engineer at Novel' canonical: 'https://feeny.ai/job/engineer-novel-new-york-0z8egf4ac0bj' type: 'job' last_seen: '2026-09-04' --- # Engineer at Novel - **Company:** Novel - **Location:** New York, NY - **Employment:** full-time - **Posted:** 2022-02-23 - **Last confirmed live:** 2026-09-04 - **Apply:** https://jobs.ashbyhq.com/novel/7e217673-3dee-4a36-a6c4-1a6f1af5cb81 ## Job description Novel is the no-code platform for NFT commerce backed by top angels and funds across e-commerce and web3. Novel’s first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one. At Novel, we are driven by a vision to accelerate the mainstream adoption of NFTs by reducing the sale and purchase of them to a trivial concern. The market cap for NFTs is already over $31bn; by eliminating large technical barriers for both creators and consumers, Novel will open the floodgates for NFT adoption. On our team, you will bring this vision to life alongside a world-class team backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook. Technologies: - Typescript - React - Node - Postgres - Kubernetes - Shopify - Solidity - Hardhat Need to Have: - Experience working on a production development environment - Passion for software development - A mindset of ownership Nice to Have: - Experience working with smart contracts - Experience working in e-commerce - Experience working at a startup ## Perks - Comprehensive medical, vision and dental health plans - Competitive compensation and equity - Flexible vacation policy ## About Novel ## Company Overview - **One-liner**: Novel provides a no-code platform for brands to create and manage Apple Wallet and Google Wallet passes, driving customer retention and engagement for eCommerce and retail businesses. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2021 - **Founders**: Roger Beaman (Co-founder & CEO) ## Core Business - **Primary industry**: Customer engagement & retention technology for eCommerce and retail. - **Target customers**: B2B – brands and retailers using Shopify; SMEs to mid-market eCommerce businesses. - **Mission or purpose statement**: Not publicly available (the company’s careers page emphasizes “shape the future of commerce”). ## Products & Services - **Wallet Pass Platform (current core product)**: A SaaS platform that lets merchants design, distribute, and manage Apple Wallet and Google Wallet passes. Includes push notifications, loyalty programs, and referral capabilities. Integrates with Shopify and existing retail systems. - **NFT Commerce Platform (legacy product)**: A Shopify app that enabled brands to create and sell NFTs directly from their store. Initially launched as the company’s first product; the company has since pivoted primarily to wallet passes. ## Market Standing - **Valuation/Market Cap**: Not disclosed. - **Key Metric**: Total funding of **$6M** (Seed round, April 2022). Annual revenue estimated at **$250K** (source: Growjo / linked data). - **Notable Investors/Partners**: Lerer Hippeau (lead), VaynerFund, Ulu Ventures, Costanoa Ventures, Roth Martin, and others. - **Growth Signals**: Headcount growth of +4.8% YoY (to ~18–31 employees). Active job postings for Account Executive, Product Designer, Director of Marketing, and Communications Lead. LinkedIn follower growth of +12% yearly. ## Competitive Advantages - **No-code, Shopify-native integration**: Merchants can launch wallet passes in minutes without engineering resources. - **Push notification capability**: Allows brands to re-engage customers directly via wallet passes (reported 98% pass download rate on some campaigns). - **Dual focus on online and in-store**: Wallet passes work across eCommerce and physical retail, bridging the omnichannel gap. - **Early mover in wallet-based retention**: While competitors focus on email/SMS, Novel targets the underutilized Apple Wallet & Google Wallet channel. ## Strategic Focus - **Platform expansion**: Moving beyond NFTs to become a full-stack wallet pass retention platform for eCommerce. - **Go-to-market growth**: Hiring in sales, marketing, and partnerships to scale customer acquisition (notable clients include Liquid Death, Akira, Obvi, Glamnetic). - **Product development**: Enhancing pass personalization, analytics, and loyalty features to deepen engagement. ## Why Work Here - **Culture**: Values “true ownership,” autonomy, and diverse perspectives. Described as a startup environment with flat hierarchy and high impact. - **Work model**: Remote-friendly – headquartered in New York, NY, but supports fully remote employees across the US. Some roles listed as “in-office or remote” (hybrid). - **Perks**: Competitive salary and equity, comprehensive medical/dental/vision plans, unlimited vacation policy, professional development reimbursements, and regular tech talks. - **Engineering culture**: Small engineering team (2–3 engineers per current headcount) working with TypeScript, React, Node, Postgres, Kubernetes, Solidity. Engineers take ownership of features from idea to production. ## Sources 1. [builtin.com](https://builtin.com/company/novel) 2. [novel.com/careers](https://www.novel.com/careers) 3. [linkedin.com/company/novel-commerce](https://www.linkedin.com/company/novel-commerce) 4. [cbinsights.com](https://www.cbinsights.com/company/novel-com) 5. 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