---
title: 'Engineering Manager - iOS at Procreate'
canonical: 'https://feeny.ai/job/engineering-manager-ios-procreate-sydney-ba004va7hgar'
type: 'job'
last_seen: '2026-09-08'
---

# Engineering Manager - iOS at Procreate

- **Company:** Procreate
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-08-28
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/procreate/f00b68ca-7dd9-43bd-803f-afcdfb94e0b3

## Job description

At Procreate we're dedicated to making exceptional creative tools by combining beautiful user experiences with high performance engineering. Used by millions around the globe, Procreate is committed to placing more power in the hands of creatives.

We’re looking for our first dedicated Engineering Manager to help lead teams in pursuit of our ambitious product roadmap. We're driven by the desire to deliver the best creative software experience for our global community. You’ll have deep technical experience as well as ability in progressive people management. You'll guide a small team of engineers to develop and ship mission critical features, solve complex technical problems, define the parameters of our projects, improve overall development efficiency and nurture our internal engineering talent.

## The role

This is a critical role in which you'll make an impact on both the code base as well as from the perspective of people management. Your experiences will allow you to make contributions as an individual contributor while also leading, managing and guiding junior engineers as an engineering stakeholder.

The role sits within our product development team, and you’ll report to Michael Shaw, our CTO. You'll work closely with the engineering team, the executive and members of other departments to align engineering with other critical business functions.

Your work will provide additional structure and certainty to the development process and relieve the Executive member of the engineering team of people management functions, allowing them to focus on both executive and development duties.

## What you'll do

- Lead, coordinate and align diverse engineering functions
- Deliver feedback and take part in reviews and performance management
- Develop and maintain relationships with our external partners and relevant third parties
- Hands-on engineering - We need an Engineering Manager that enjoys coding and wants to keep their engineering skills sharp
- Support interdepartmental cooperation in relation to product and feature release as well as ongoing updates and patches
- Work directly with team leads and the executive to ensure that our product departments, including product, quality assurance, testing, and R&D functions are aligned and moving in the same direction with clear communication, leadership and goals
- Create and oversee project timelines and milestones with the view to improve sustainability and efficiency in our development process

## Skills

- Emotional intelligence and a calm, self-assured leadership style. You’ll have a demonstrated ability to manage and build diverse teams. Your approach to leadership and management will build consensus and understanding. You’ll be able to communicate technical information to non-technical employees and stakeholders. You’ll motivate, inspire and support your colleagues to produce the best work of their lives.
- Experience as an Engineering Manager in a technology, product or creative company. You’ll have had experience in engineering at a senior level and/or people management experience in a tech or start-up environment. You bring an organised, methodical and detail-oriented approach to your work which provides structure and promotes confidence in those you work with. Your work will draw the best out of each individual contributor in a way which promotes both individual success and engagement as well as team productivity.
- Deep hands-on engineering experience in relation to UI work or development of custom, in-house rendering technology. Your breadth of experience and depth of technical foundations give you a creative and strategic approach to product development and the ability to respond effectively to unique and challenging technical problems. Your experience could be in low-level engine/rendering development or UI/UX work closer to the user.

What to expect in the first 6-12 months

- Complete the Procreate onboarding process and get to know your colleagues
- Build an understanding of our product development practices, processes and frameworks
- Begin to develop relationships with key stakeholders, team leaders and members of the executive team
- Prepare and support the execution of core features
- Play your part in shipping products

We want to hear from you Our recruitment process is made to provide you with opportunities for you to show us what you're capable of, instead of assessing you solely on your CV. We’d love to hear about how you see yourself contributing to Procreate in this role.

Please note, we do not operate remote or hybrid models. We're looking for full-time and on-site employees for our Sydney and Hobart office.

Apply now to be considered for the role!

## About Procreate

## Company Overview
- **One-liner**: Procreate develops powerful, intuitive digital illustration and animation apps for iPad and iPhone, used by millions of creatives worldwide.
- **Entity Type**: Private (Bootstrapped; self-funded since 2011, no outside investors)
- **Headquarters**: Hobart, Tasmania, Australia (also has an office in Sydney)
- **Founded**: 2011
- **Founders**: James Cuda (CEO & Co-founder) – other co-founders not publicly named

## Core Business
- Primary industry: Creative software / digital art tools
- Target customers: B2C – professional artists, studios, and beginners; also used in education
- Mission: “Amplify human creativity” and “make tools to amplify your creativity”

## Products & Services
- **[Procreate](https://procreate.com/procreate)**: Award-winning iPad illustration app with a custom 64-bit painting engine. One-time purchase, ranked #1 paid app on the App Store for seven years straight.
- **[Procreate Dreams](https://procreate.com/dreams)**: iPad animation app for creating frame-by-frame and keyframe animations, launched in 2023.
- **[Procreate Pocket](https://procreate.com/pocket)**: Mobile version of Procreate for iPhone, optimized for on-the-go sketching.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (company is bootstrapped and independent).
- **Key Metric**: Total funding = $0 (self-funded). Annual revenue not disclosed; as the top paid app, revenue is primarily from App Store sales.
- **Notable Investors/Partners**: None (no outside investors). Partnerships include Apple (three Apple Design Awards, featured in Apple events).
- **Growth Signals**: Headcount of 128 employees (+49.5% YoY as of 2026); 10 open positions; workforce distributed across 35 countries; consistent #1 paid app status for over 7 years.

## Competitive Advantages
- **Fierce independence**: No investor pressure allows long-term bets on technology and design.
- **Custom graphics engine**: Proprietary 64-bit painting engine delivers industry-leading performance on iOS.
- **Intuitive design**: Focus on simplicity and performance that appeals to both beginners and professionals.
- **Brand loyalty**: Strong community and reputation as the gold standard for mobile digital art.

## Strategic Focus
- Continue investing in ambitious roadmap for Procreate and Procreate Dreams, with an emphasis on rendering performance and new creative capabilities.
- Expanding the engineering team (hiring Senior Software Engineers – Swift, Rendering, Systems; iOS Engineers).
- Maintaining a small-team, collaborative culture while scaling headcount carefully.

## Why Work Here
- **Culture**: Artist-driven, supportive, and autonomy-focused. “We see ourselves as artists and support each other in our craft.”
- **Work model**: Most roles are on-site in Hobart or Sydney, but the company has employees in 35 countries (some remote/distributed). Relocation support is offered for candidates moving to Australia.
- **Perks**: Relocation assistance (flights, lump-sum allowance, short-term accommodation), private health insurance for employee and family.
- **Engineering environment**: Work on products used by millions, with a focus on Swift, Metal, and custom GPU technologies. Small teams, close collaboration with technical leadership.
- **Recruitment process**: Three conversational rounds (Talent Acquisition, Team Lead, Executive). No coding tests mentioned; emphasis on culture fit and motivation.

## Sources
1. [procreate.com/who-we-are](https://procreate.com/who-we-are)
2. [jobs.lever.co/procreate](https://jobs.lever.co/procreate)
3. [procreate.careers](https://procreate.careers/)
4. [linkedin.com/company/procreate-art](https://linkedin.com/company/procreate-art)

## Other roles at Procreate

- [Finance Manager](https://feeny.ai/job/finance-manager-procreate-hobart-nw5wy3jwrnqw) — Hobart
- [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-procreate-hobart-k96wc7sxvd9g) — Hobart
- [Senior Software Engineer - Swift](https://feeny.ai/job/senior-software-engineer-swift-procreate-hobart-j4vfefgmdhr9) — Hobart
- [Engineering Manager - iOS](https://feeny.ai/job/engineering-manager-ios-procreate-hobart-af7wq7gy1t84) — Hobart
- [Expression of interest](https://feeny.ai/job/expression-of-interest-procreate-hobart-p7a3a8hx7xsf) — Hobart
- [Product Designer](https://feeny.ai/job/product-designer-procreate-hobart-eagave8e1w1b) — Hobart
- [Senior Software Engineer - iOS](https://feeny.ai/job/senior-software-engineer-ios-procreate-hobart-3vt3j5zd7mr7) — Hobart
- [Senior Software Engineer - Systems](https://feeny.ai/job/senior-software-engineer-systems-procreate-hobart-r1d7yb6re03h) — Hobart
- [Senior Software Engineer - Rendering](https://feeny.ai/job/senior-software-engineer-rendering-procreate-hobart-n96ha325etqd) — Hobart