--- title: 'Enterprise Demand Gen Lead at Recast' canonical: 'https://feeny.ai/job/enterprise-demand-gen-lead-recast-remote-th6j784dpa1p' type: 'job' last_seen: '2026-10-16' --- # Enterprise Demand Gen Lead at Recast - **Company:** Recast - **Location:** Remote - **Work type:** remote - **Posted:** 2026-10-15 - **Last confirmed live:** 2026-10-16 - **Apply:** https://job-boards.greenhouse.io/recast/jobs/5454091008 ## Job description Recast helps the sharpest teams in the world solve complex measurement problems with sophisticated, composable MMMs and tooling. We’ve built a strong foundation through being on the bleeding edge of marketing science research, creating deep product capabilities, and fostering a trusted founder-led brand. Now we’re building the programs that will bring that work directly to more enterprise buyers. You’ll inherit a defined ABM list of target enterprise companies and your job is to prioritize and activate that network through targeted outbound, executive dinners, conferences, and a flywheel of customer proof. Then, you’ll help turn those efforts into qualified opportunities and revenue. Specifics of the role: This is a senior, hands-on IC role. You’ll design the programs and personally execute them, which will include researching accounts, drafting outreach, recruiting dinner attendees, running events, managing follow-up, and working closely with Sales. Importantly, you’ll have meaningful variable comp tied to executing these programs well against clear success criteria. You’ll also have budget, access to Recast leadership and technical experts, and support from sales, delivery, and agency resources. All of this means we’re looking for someone who has already built successful outbound and field-marketing programs and can bring that exceptional experience to Recast. Programs you’ll own on day one - Outbound and account activation: Prioritize cohorts within our existing ABM list, map buying committees, develop relevant outreach, and run campaigns that create qualified conversations. Work with Sales on follow-up and opportunities across sibling brands and sibling business units. - Dinners, conferences, and general field marketing: Build and execute a focused event program, from account selection and invitations through logistics, hosting, and follow-up. Use events to create valuable relationships and conversations. These may be as small as setting up coffee between a founder and a CMO all the way to planning a booth + speaking engagement at a major conference. - Customer proof: Partner with Sales and delivery teams to develop enterprise case studies, secure logo permissions, and curate customer stories. You’ll also partner with the Head of Marketing on positioning, messaging, and campaign assets, drawing on Recast’s research, product capabilities, and customer experience. The experience you need: We’re looking for an exceptional teammate to bring these programs to life and begin executing well on them early. That looks like: - 5+ years in GTM for high-ACV B2B SaaS, working with long sales cycles, multiple stakeholders, complex enterprise buying committees, etc. - Demonstrated success running outbound programs. You’ve personally owned targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated. - Demonstrated success in field marketing. You’ve personally planned and executed enterprise dinners, conferences, or similar events, recruited relevant attendees, and created value-adding environments. - Credibility with senior buyers. You’re a strong writer and communicator who can engage marketing and analytics leaders and connect technical capabilities to business needs. - Independent execution and strong sales partnership. You’re comfortable owning the details, maintaining clear account records, and traveling regularly for events. Experience in marketing measurement, martech, adtech, or data products is a plus but not required. What’s more important is that you understand our GTM motion and create programs that make it better than the sum of its parts. Notes on the role: - Team: Marketing - Reports to: Head of Marketing - Location: Remote, EST time zone preferred. Regular travel required. ## About Recast ## Company Overview - **One-liner**: Recast provides a rigorous incrementality measurement and forecasting platform powered by proprietary Bayesian marketing mix models, helping marketers optimize billions in annual spend. - **Entity Type**: Private (Seed stage; total funding $4.5M) - **Headquarters**: New York, New York, United States; also has an office in Minneapolis, Minnesota - **Founded**: ~2021-2022 (Pre-Seed round closed October 2022) - **Founders**: Michael Kaminsky and Tom Vladeck (Thomas Vladeck, Co-Founder & Co-CEO) ## Core Business - **Primary industry**: Marketing Technology / Marketing Measurement & Analytics - **Target customers**: B2B; Fortune 500, CPG, fintech, pharmaceutical, and DTC brands (e.g., Block, Canva, PODS, Harry’s, Los Angeles Times) - **Mission or purpose**: "Rid the world of wasted marketing spend" – help marketers measure the unmeasurable and save millions of advertising budget. ## Products & Services - **Recast MMM**: Proprietary Bayesian Marketing Mix Model that measures true incremental impact of marketing spend across all online and offline channels. Includes weekly automated refreshes, forecasting, budget optimization, and goal tracking. SaaS platform. - **GeoLift by Recast**: Standalone geo-based incrementality testing platform for running geo-lift experiments (spend-up, spend-down, go-dark). Self-service, with synthetic control and proprietary REBA algorithm. Starts at $100/month after a 6-month free tier. - **Planning & Forecasting Tools**: Interactive dashboards for scenario analysis, goal tracking, and pacing – all backed by weekly validated forecasts with >95% accuracy. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Total funding $4.5M (Pre-Seed $1.1M Oct 2022; Seed $3.4M Dec 2022 led by Lerer Hippeau) - **Notable Investors/Partners**: Lerer Hippeau (lead investor in Seed round); badged Meta Measurement Partner; SOC 2 compliant - **Growth Signals**: - Manages over $5 billion in annual marketing spend (up from $3B in earlier data) - Headcount of 57 employees (+52% YoY growth; +156.5% LinkedIn follower growth YoY) - Clients include major names: Block (Square, Cash App, Afterpay), Canva, PODS, Rocket Money, Harry’s, LA Times, GetYourGuide, KOHO, Daily Harvest, Jackpocket - Novel research published: multi-stage MMM, time-varying ROIs, upper/lower funnel interaction, spike/promotion modeling ## Competitive Advantages - **Scientific rigor**: More than 20% of employees hold a PhD in math, statistics, or engineering; 40,000+ parameters re-estimated weekly per model (vs. 100-500 for open-source alternatives) - **Transparency ("Nowhere to Hide")**: Full model documentation publicly available at docs.getrecast.com; weekly out-of-sample forecast accuracy published to clients; no manual coefficient adjustments - **Proven accuracy**: >95% cumulative forecast accuracy validated weekly across 3,000+ production models - **Novel methodology**: Proprietary Bayesian MMM with time-varying parameters, hierarchical modeling of upper/lower funnel, multi-stage conversion funnel modeling, and promotion spike modeling ## Strategic Focus - Continue advancing media mix modeling research and methodology (e.g., multi-stage MMM, time-varying ROIs) - Expand client base across verticals (CPG, fintech, pharma, DTC) and geographies - Deepen platform capabilities for planning, forecasting, and incrementality testing to become the central source of truth for marketing measurement - Maintain high bar for model quality and transparency to differentiate from black-box competitors ## Why Work Here - **Culture**: "Built by scientists, for marketers" – strong emphasis on scientific integrity, intellectual honesty, and telling clients uncomfortable truths when needed. High autonomy and ownership. - **Remote/Hybrid**: Remote-friendly with physical offices in Minneapolis and New York. Many roles listed as remote (e.g., Marketing Data Scientist, Account Executive, Engineering Manager, Senior Software Engineer). - **Team composition**: Small but growing (57 people); high concentration of PhDs in math/stats; cross-functional collaboration between engineering, data science, and marketing science. - **Impact**: Work directly on solving hard causal inference problems that save clients millions; see your models influence billions in media spend. - **Notable perks**: Free unlimited use of GeoLift for 6 months; access to cutting-edge research; weekly model accuracy scorecards keep everyone accountable. ## Sources 1. [getrecast.com – Careers/Jobs](http://job-boards.greenhouse.io/recast) 2. [getrecast.com – Company Overview & Methodology](https://getrecast.com/recast-llm-information/) 3. [getrecast.com – Main Site](https://getrecast.com/) 4. [Built In – Recast Company Profile](https://builtin.com/company/recast-getrecastcom) 5. [LinkedIn – Recast Labs, Inc](https://www.linkedin.com/company/recastlabs) ## Other roles at Recast - [Director Product Management](https://feeny.ai/job/director-product-management-recast-remote-a8dz74pj07zk) - [Marketing Data Scientist](https://feeny.ai/job/marketing-data-scientist-recast-remote-pjvhv492ehg3)