---
title: 'Entry Category Buyer - Own Brand at THE ICONIC'
canonical: 'https://feeny.ai/job/entry-category-buyer-own-brand-the-iconic-sydney-1htnw40enf0k'
type: 'job'
last_seen: '2026-09-16'
---

# Entry Category Buyer - Own Brand at THE ICONIC

- **Company:** THE ICONIC
- **Location:** Sydney, Australia
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/theiconic/jobs/8200396

## Job description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

THE ICONIC Commercial team sits at the heart of fashion, product and customer insight —blending data, trends and commercial smarts to shape what our customers see, love and shop next.

Our Category Buying team partners closely with Planning to curate exciting, customer-first ranges that drive sales, maximise profit and keep THE ICONIC ahead of the curve. From spotting what’s trending to building forward-thinking assortments, the team plays a key role in delivering a platform of choice for our customers.

Working hand-in-hand with Finance, Operations and teams across GFG, Commercial helps bring our strategy to life — ensuring we make smart decisions, forecast accurately and deliver the future of fashion, every day.

We are currently looking for an Entry Category Buyer for our Own Brand team

In this exciting role, you’ll play a pivotal part in shaping the Own Brand category at THE ICONIC, curating a selection that reflects the latest trends and meets the evolving needs of our customers. If you’re driven by data & thrive on creativity this is your chance to make a lasting impact in one of the most innovative e-commerce environments. Join us in shaping our Own Brand category for millions of shoppers to Bring on the future of shopping.

This role is perfect for an experienced Assistant Buyer or Junior buyer ready to advance their career.

About the Role:

Trade Analysis and Strategy Development:

- Conduct comprehensive weekly trade analysis with a focus on actions encompassing sales performance, market trends, and competitor activities.
- Develop strategic insights and actionable plans to optimise departmental performance, including NMV, profitability, and stock cover.
- Collaborate with cross-functional teams to align trade strategies with seasonal and long-term objectives, ensuring agile responses to market dynamics whilst achieving budgeted sales plans
- Provides quarterly SWOT analysis with actions and recommendations

Range Planning and Product Development:

- Plans a balanced range including assortment selection and option planning across Core & Newness
- Works closely with design team to align on market trends and customer preferences.
- Forecast demand accurately working alongside planning to develop replenishment strategies that optimise inventory levels and meet sales targets.

Supplier Management and Negotiation:

- Establish and maintain strong relationships with vendors, fostering collaboration and driving mutual success.
- Negotiate terms and costs with vendors to ensure competitive pricing, product quality, and adherence to sustainability goals.
- Monitor supplier performance and identify opportunities for improvement or optimisation across the supply chain.

Marketing and Creative Alignment:

- Work closely with marketing and creative teams to align brand and product assortment with brand messaging and promotional strategies.
- Provide input on marketing campaigns and creative executions to maximise product visibility and sales impact.
- Maintain brand and customer persona information

Team Leadership and Development:

- Provide effective leadership to direct reports, setting clear expectations, and fostering a culture of accountability and continuous improvement.
- Support the professional development of team members through coaching, training, and performance feedback.
- Drive cross-functional collaboration and communication to ensure alignment with organisational goals and objectives.

What it takes:

- Minimum 2 years + experience at Assistant Buyer/Junior Buyer level
- Proven track record of exceeding expectations and ability to understand and drive process improvements that benefit wider team
- Creative mindset, a passion for fashion and market trends paired with excellent analytical skills and a strong business acumen.
- Proactive, autonomous problem solver, with an entrepreneurial spirit and an ability to multitask .
- Ability to influence, strong negotiator and communicator in both verbal and written communication - can get the best out of people and suppliers
- Proficient in Excel

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! Our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning  collective. Get your knowledge fix with our learning days, hackathons and access to Linkedin learning.
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to Fitness Passport and our wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family

We are committed to making it easy for everyone to apply. If you require accessibility support or any adjustments during the recruitment process, please send an email to talent.attraction@theiconic.com.au

By submitting your application, you acknowledge and agree to the terms of THE ICONIC's [Candidate Privacy Policy](https://www.theiconic.com.au/playbook/candidate-privacy-policy).

## About THE ICONIC

## Company Overview
- **One-liner**: THE ICONIC is Australia and New Zealand’s leading online destination for fashion, sports, beauty, home, and lifestyle, connecting customers with over 1,500 brands and a curated own-brand collection.
- **Entity Type**: Private (subsidiary of Global Fashion Group, which is publicly listed)
- **Headquarters**: Sydney, New South Wales, Australia
- **Founded**: 2011
- **Founders**: Adam Jacobs, Finn Age Haensel, Andreas Otto

## Core Business
- **Primary Industry**: Online fashion and sports retail, e-commerce
- **Target Customers**: B2C (individual shoppers in Australia and New Zealand)
- **Mission/Purpose**: To redefine the future of retail by creating a seamless, inspiring experience with benchmark-setting customer service, delivery, and returns. The company is committed to being people and planet positive.

## Products & Services
- **THE ICONIC Marketplace**: A comprehensive e‑commerce platform offering over 165,000 items across fashion, sportswear, beauty, kidswear, homewares, and lifestyle products.
- **Own-Brand Collections**: In‑house designed apparel and accessories under THE ICONIC’s private labels.
- **Fulfilment Centre**: A 28,000 sqm facility in Yennora, Sydney, featuring one of the largest mezzanines and pick towers in the Southern Hemisphere, enabling fast delivery and efficient returns.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue ~$50.6 million (LinkedIn estimate); total funding $135 million across three rounds
- **Notable Investors / Partners**: Parent company Global Fashion Group; partners include 1,500+ brands such as Nike, Adidas, Levi’s, Calvin Klein, P.E Nation, Sass & Bide, and Estée Lauder
- **Growth Signals**: Headcount of ~558 employees (+3.5 % YoY); operates in 19 countries (including Vietnam, Philippines, India, UK, Malaysia); engaged in sustainability initiatives and a Reconciliation Action Plan

## Competitive Advantages
- **Scale & Brand Density**: One of the largest online fashion retailers in the region with a vast brand catalogue and exclusive own‑brand lines.
- **Logistics Infrastructure**: Massive fulfilment centre enables industry‑leading delivery speeds and flexible return policies.
- **Customer Obsession**: Known for exceptional customer service, generous returns, and a seamless digital shopping experience.
- **Sustainability Focus**: Active in people‑and‑planet‑positive initiatives, including a Reconciliation Action Plan and support for the Uluru Statement from the Heart.

## Strategic Focus
- Deepen market leadership in Australian and New Zealand fashion e‑commerce
- Expand own‑brand and exclusive products
- Continue investing in technology and AI to enhance the customer experience and operational efficiency
- Drive sustainability and positive social impact through measurable initiatives

## Why Work Here
- **Culture & Values**: A community‑driven environment that encourages authenticity. Employees highlight a welcoming, supportive culture and diverse exposure.
- **Flexibility**: Flexible working solutions including personalised start/finish times and work‑from‑home options.
- **Perks**: Generous employee discounts, exclusive sample sales, professional photo shoots, gym and health insurance discounts, and paid parental leave (including a first‑day‑of‑school leave).
- **Development**: The Learning Collective offers Learning Days, hackathons, coaching, and a Learning Bank for continuous growth.
- **Work Environment**: Dog‑friendly office, open and collaborative spaces.
- **Reviews**: 3.3/5.0 on SEEK (356 reviews). Positives: culture, benefits, diversity. Concerns: occasional heavy workloads, need for clearer management priorities, and limited career progression opportunities for some roles.

## Sources
1. [theiconic.com.au](https://www.theiconic.com.au/playbook/careers)
2. [theiconic.com.au - homepage](https://www.theiconic.com.au/)
3. [seek.com.au - company culture](https://www.seek.com.au/companies/the-iconic-433922/culture)
4. [seek.com.au - company profile](https://au.seek.com/companies/the-iconic-433922)
5. [linkedin.com](https://au.linkedin.com/company/the-iconic)

## Other roles at THE ICONIC

- [Maintenance Technician](https://feeny.ai/job/maintenance-technician-the-iconic-yennora-gngvy6w7zv20) — Yennora
- [Infrastructure Manager](https://feeny.ai/job/infrastructure-manager-the-iconic-sydney-rkpn6p0v3k0w) — Sydney, Australia
- [Junior Maintenance Technician (Rotating Roster Dayworker & Shiftworker)](https://feeny.ai/job/junior-maintenance-technician-rotating-roster-dayworker-shiftworker-the-iconic-7r9834qq1ts8) — Yennora
- [Merchandise Planning Manager - Men's, Kids & Home](https://feeny.ai/job/merchandise-planning-manager-men-s-kids-home-the-iconic-sydney-8rwg1jfvntf3) — Sydney, Australia
- [Process Improvement Facilitator](https://feeny.ai/job/process-improvement-facilitator-the-iconic-yennora-xtfgjcnddqnr) — Yennora
- [Established Category Buyer - Own Brand - 6 Month Max Term Contract](https://feeny.ai/job/established-category-buyer-own-brand-6-month-max-term-contract-the-iconic-sydney-t6t9wjhehd18) — Sydney, Australia