---
title: 'Entry Planner - Own Brand at THE ICONIC'
canonical: 'https://feeny.ai/job/entry-planner-own-brand-the-iconic-sydney-s4e1b911jgh8'
type: 'job'
last_seen: '2026-11-04'
---

# Entry Planner - Own Brand at THE ICONIC

- **Company:** THE ICONIC
- **Location:** Sydney, Australia
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-04
- **Apply:** https://job-boards.greenhouse.io/theiconic/jobs/8348857

## Job description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

THE ICONIC Planning team is driven, dynamic and data orientated. The team works together with Company Planning to drive sales, maximise profit and manage inventory ensuring product ranges and marketing strategies not only meet but exceed the needs of THE ICONIC customer.

As an Entry Planner you will report to the Senior Planner. Updating, collating and interpreting analysis and data, you will provide solutions in line with THE ICONIC strategy.  You work closely with Buying counterparts to optimise with in-season trading and understand where to grow THE ICONIC business through strategic planning.  It is a key function which requires commercial awareness, great relationship skills and a flexibility to adapt to the needs of the business. Working closely with finance, operations and tech to ensure opportunities are identified, objectives achieved and processes and systems streamlined.

We’ve got an exciting opportunity for an experienced Entry Planner/Junior Planner to join our ICONIC Own Brand team.

It’s calling for someone who lives, breathes, and dreams all things fashion! If you’re a highly skilled planner who’s obsessed with the thrill of forecasting trends and creating collections that inspire, then this is your chance to be part of a team that dreams BIG and brings it all to life.

## About the Role

- Communicates confidently with senior management and uses their influence and knowledge to drive department growth
- Manages the BUB process, working collaboratively with Buying to achieve deadlines and  ensures the brand strategy aligns with department strategy
- Manages a WSSI, owns the forecasting and presents in reforecast meetings
- Effectively manages prioritization of own and direct team’s workload during peak planning periods
- Reviews in season and post season performance, giving recommendations of areas to focus on, grow and decline
- Ensure all tools & reporting are set up to ensure the buying team can make fact based decisions
- Mitigates risk by identifying problem areas and having bias for action
- Strives for continuous improvement in own department, whether it be processes, systems or tools
- Drives the department strategy and contributes to the wider segment strategy
- Develops a mid to long term strategic view to drive growth and profit for the department
- Suggests actions to take based on potential future concerns, either based on economic or social trends
- Works closely with the Planning Manager and Buyers to maximize profit for the season
- Monitors all facets of the department, implements plans for any underperforming categories and brands and identifies ways to potentialise opportunities
- Proposes marketing campaigns to the planning manager ensuring promotional activity delivers the best possible outcome, retaining margin

## Key Skills

- Collaborates cross departmentally, establishing strong relationships with other Category Management departments. Uses these relationships to strengthen department’s position
- Works cross-functionally, establishing strong relationships with key departments.  Uses these relationships to strengthen department’s position
- Embraces and drives positive change across the department
- Embodies THE ICONIC principles

Life at THE ICONIC....

At THE ICONIC, we believe in doing things a little differently. Whether it's the way we work, our unstoppable growth mindset, or our dedication to sustainability—every ICONITE brings their own unique flair, and we have an absolute blast along the way! People are our greatest asset, and our ICONITE experience is all about empowering you to be your best self—while having a ton of fun doing it!

Here’s a taste of what life at THE ICONIC looks like:

🌟 Flex Your Way – Hybrid working options so you can plan your day wherever works best for you!

🧠 Learning Collective – From learning days, hackathons and access to Linkedin Learning, we’re all about leveling up our skills together!

👨‍👩‍👧‍👦 Parents at THE ICONIC – Parental leave and an extra day off for your Child's first day at school, because those moments matter.

🎂 Birthday Bliss – Celebrate YOU with a paid day off and an ICONIC voucher to spoil yourself!

🛍️ Style Game Strong – Our Iconic staff discounts and exclusive sample sales will keep your wardrobe on point at all times

💪 Wellness – Access to discounted gym memberships and wellbeing programs because a healthy you is a happy you!

💛 People First – We’ve got you (and your family!) with our Employee Assistance Program.

🌍 Do Good, Feel Good – Give back through volunteer days with our Charity Partner, Thread Together, and make a difference in society and the environment.

We are committed to making it easy for everyone to apply. If you require accessibility support or any adjustments during the recruitment process, please send an email to talent.attraction@theiconic.com.au

## About THE ICONIC

## Company Overview
- **One-liner**: THE ICONIC is Australia and New Zealand’s leading online destination for fashion, sports, beauty, home, and lifestyle, connecting customers with over 1,500 brands and a curated own-brand collection.
- **Entity Type**: Private (subsidiary of Global Fashion Group, which is publicly listed)
- **Headquarters**: Sydney, New South Wales, Australia
- **Founded**: 2011
- **Founders**: Adam Jacobs, Finn Age Haensel, Andreas Otto

## Core Business
- **Primary Industry**: Online fashion and sports retail, e-commerce
- **Target Customers**: B2C (individual shoppers in Australia and New Zealand)
- **Mission/Purpose**: To redefine the future of retail by creating a seamless, inspiring experience with benchmark-setting customer service, delivery, and returns. The company is committed to being people and planet positive.

## Products & Services
- **THE ICONIC Marketplace**: A comprehensive e‑commerce platform offering over 165,000 items across fashion, sportswear, beauty, kidswear, homewares, and lifestyle products.
- **Own-Brand Collections**: In‑house designed apparel and accessories under THE ICONIC’s private labels.
- **Fulfilment Centre**: A 28,000 sqm facility in Yennora, Sydney, featuring one of the largest mezzanines and pick towers in the Southern Hemisphere, enabling fast delivery and efficient returns.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue ~$50.6 million (LinkedIn estimate); total funding $135 million across three rounds
- **Notable Investors / Partners**: Parent company Global Fashion Group; partners include 1,500+ brands such as Nike, Adidas, Levi’s, Calvin Klein, P.E Nation, Sass & Bide, and Estée Lauder
- **Growth Signals**: Headcount of ~558 employees (+3.5 % YoY); operates in 19 countries (including Vietnam, Philippines, India, UK, Malaysia); engaged in sustainability initiatives and a Reconciliation Action Plan

## Competitive Advantages
- **Scale & Brand Density**: One of the largest online fashion retailers in the region with a vast brand catalogue and exclusive own‑brand lines.
- **Logistics Infrastructure**: Massive fulfilment centre enables industry‑leading delivery speeds and flexible return policies.
- **Customer Obsession**: Known for exceptional customer service, generous returns, and a seamless digital shopping experience.
- **Sustainability Focus**: Active in people‑and‑planet‑positive initiatives, including a Reconciliation Action Plan and support for the Uluru Statement from the Heart.

## Strategic Focus
- Deepen market leadership in Australian and New Zealand fashion e‑commerce
- Expand own‑brand and exclusive products
- Continue investing in technology and AI to enhance the customer experience and operational efficiency
- Drive sustainability and positive social impact through measurable initiatives

## Why Work Here
- **Culture & Values**: A community‑driven environment that encourages authenticity. Employees highlight a welcoming, supportive culture and diverse exposure.
- **Flexibility**: Flexible working solutions including personalised start/finish times and work‑from‑home options.
- **Perks**: Generous employee discounts, exclusive sample sales, professional photo shoots, gym and health insurance discounts, and paid parental leave (including a first‑day‑of‑school leave).
- **Development**: The Learning Collective offers Learning Days, hackathons, coaching, and a Learning Bank for continuous growth.
- **Work Environment**: Dog‑friendly office, open and collaborative spaces.
- **Reviews**: 3.3/5.0 on SEEK (356 reviews). Positives: culture, benefits, diversity. Concerns: occasional heavy workloads, need for clearer management priorities, and limited career progression opportunities for some roles.

## Sources
1. [theiconic.com.au](https://www.theiconic.com.au/playbook/careers)
2. [theiconic.com.au - homepage](https://www.theiconic.com.au/)
3. [seek.com.au - company culture](https://www.seek.com.au/companies/the-iconic-433922/culture)
4. [seek.com.au - company profile](https://au.seek.com/companies/the-iconic-433922)
5. [linkedin.com](https://au.linkedin.com/company/the-iconic)

## Other roles at THE ICONIC

- [Designer - Own Brand](https://feeny.ai/job/designer-own-brand-the-iconic-sydney-3bj09qznp47h) — Sydney, Australia
- [Entry Buyer - Sports](https://feeny.ai/job/entry-buyer-sports-the-iconic-sydney-1j6dh4nmb2rw) — Sydney, Australia
- [Category Buyer - Own Brand](https://feeny.ai/job/category-buyer-own-brand-the-iconic-sydney-ne9xcbcz00fe) — Sydney, Australia
- [Vendor Management Project Facilitator](https://feeny.ai/job/vendor-management-project-facilitator-the-iconic-barangaroo-1r65mwkmw41f) — Barangaroo, Australia / Yennora, Australia
- [Senior Planner - Men's Accessories](https://feeny.ai/job/senior-planner-men-s-accessories-the-iconic-sydney-4z1c3xcszgdz) — Sydney, Australia
- [Maintenance Technician](https://feeny.ai/job/maintenance-technician-the-iconic-yennora-gngvy6w7zv20) — Yennora, Australia