---
title: 'Event & Business Development Specialist at Advertising Specialty Institute'
canonical: 'https://feeny.ai/job/event-business-development-specialist-advertising-specialty-institute-trevose-td8je3pcy1tv'
type: 'job'
last_seen: '2026-09-09'
---

# Event & Business Development Specialist at Advertising Specialty Institute

- **Company:** Advertising Specialty Institute
- **Location:** Trevose, PA
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/advertisingspecialtyinstitute/jobs/5310011008

## Job description

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.

ASI currently has a hybrid work model. This position requires in-person attendance at our office on Tuesdays and Wednesdays.

ASI is seeking a motivated, relationship-driven Event & Business Development Specialist to help recruit and engage top-performing promotional products distributors for ASI's premier hosted buyer events, including fASIlitate and Power House. This role combines business development, event recruitment, and account management to ensure high-quality distributor attendance while delivering an exceptional attendee experience.

Reporting to the Vice President, ASI Show Operations, this individual will play a key role in driving recruitment efforts, managing distributor relationships, and collaborating across marketing, sales, and event operations to achieve attendance goals and maximize the success of ASI's hosted buyer events.

The salary range for this position is $50,000 - $55,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.

Responsibilities:

- Recruit and secure qualified distributor attendees for ASI's hosted buyer events through proactive outbound prospecting, consultative selling, and relationship management.
- Develop and manage targeted recruitment pipelines using CRM data, historical attendee lists, referrals, social media, and industry research to achieve attendance goals.
- Build strong relationships with distributors by understanding their business objectives, communicating the value and ROI of ASI events, and supporting attendee onboarding and retention.
- Partner with Marketing, Event Operations, Distributor Sales, and Supplier Sales teams to execute successful recruitment campaigns and ensure an exceptional attendee experience.
- Maintain accurate CRM records, prepare recruitment reports, respond to inquiries, resolve escalated attendee issues, and communicate participation across internal teams.
- Represent ASI at hosted buyer events and trade shows through travel as needed while meeting individual and departmental performance goals.

Qualifications:

- High school diploma or GED required; bachelor's degree or equivalent work experience preferred.
- 2–4 years of business-to-business sales, business development, recruiting, or account management experience.
- Proven ability to build strong client relationships and influence decision-makers.
- Excellent verbal and written communication skills.
- Strong customer service, problem-solving, and organizational abilities.
- Experience managing multiple priorities in a fast-paced, deadline-driven environment.
- Detail-oriented with excellent follow-through and project management skills.
- Experience with event management, conference planning, or travel coordination is a plus.
- Proficiency in Microsoft Office (Word, Excel, Outlook) and CRM systems; experience with Personify/D365 is a plus.
- Willingness to travel for ASI events and industry meetings as needed.

Key Skills & Attributes:

- Relationship builder with strong business development and consultative selling skills.
- Self-motivated, organized, and adaptable with the ability to manage multiple priorities.
- Excellent communicator who collaborates effectively across teams and delivers outstanding customer service.
- Analytical, resourceful, and solutions-oriented with strong attention to detail and follow-through.
- Professional, dependable, and committed to achieving goals while contributing to a positive team environment

ASI offers full-time employees a comprehensive benefits package including:

- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.

Visit our company career web site at www.asicareers.com.

## About Advertising Specialty Institute

## Company Overview
- **One-liner**: Advertising Specialty Institute (ASI) is the largest trade membership organization and technology platform provider for the promotional products industry, connecting suppliers, distributors, and decorators through its ESP+ marketplace.
- **Entity Type**: Private (family-owned since 1962)
- **Headquarters**: Trevose, Pennsylvania, USA
- **Founded**: 1950 (by Joe Segel as the Advertising Specialty Register)
- **Founders**: Joe Segel (founder); acquired and grown by the Cohn family

## Core Business
- **Primary industry**: Promotional Products / Advertising Specialties (Technology, Information, and Internet)
- **Target customers**: B2B – distributors, suppliers, and decorators within the promotional products ecosystem
- **Mission**: "To be the trusted partner of the promotional products industry by fostering its success every step of the way." [asicentral.com/about-asi/](https://asicentral.com/about-asi/)

## Products & Services
- **ESP+ Platform**: A unified SaaS marketplace for sourcing, comparing prices, managing relationships, and transacting across the industry. Features include access to 1.2 million brandable products and 2.5 million monthly distributor searches. [asicentral.com](https://asicentral.com/)
- **Industry Research**: Proprietary market insights, including the annual Ad Impressions Study and the industry’s $27.7 billion size estimate. [asicentral.com](https://asicentral.com/)
- **ASI Show**: Major trade events held in U.S. cities (e.g., Chicago, Las Vegas) for networking, education, and product discovery. [asicentral.com](https://asicentral.com/)
- **Education**: Certification programs, continuous learning resources, and the ASI Summer Internship Program. [asicentral.com/about-asi/](https://asicentral.com/about-asi/)
- **Media**: Publications such as *Counselor* magazine and promotional industry news. [asicentral.com/about-asi/](https://asicentral.com/about-asi/)
- **Marketing Services**: Member benefits including advertising opportunities and promotional campaign support. [asicentral.com](https://asicentral.com/)

## Market Standing
- **Valuation**: Not disclosed (privately held, family-owned)
- **Key Metric**: Annual revenue estimated at $15M (according to LinkedIn data; ASI does not publicly disclose financials) [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
- **Notable Investors/Partners**: No external investors – owned by the Cohn family. Partners include thousands of suppliers and distributors across the industry.
- **Growth Signals**: 
  - The U.S. promotional products industry reached a record $27.7B in 2025, up 4.2% year-over-year.
  - ASI serves 25,000+ members.
  - ESP+ surpassed 1 million products listed.
  - Headcount of ~507 employees (a slight YoY decrease of 0.3%). [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
  - LinkedIn follower growth of 12.9% year-over-year.

## Competitive Advantages
- **Largest Industry Network**: The most extensive database of suppliers and distributors in the promotional products industry.
- **Integrated Platform**: ESP+ consolidates sourcing, pricing, relationship management, and sales tools into one system, reducing reliance on multiple vendors.
- **Trust & Longevity**: Family-owned for over 60 years, with a reputation for stability and deep industry relationships.
- **Member-Focused**: Over 60 years of experience serving the promo industry, with a strong emphasis on member satisfaction and support.

## Strategic Focus
- **Innovation**: Continued development of the ESP+ platform and technology tools (e.g., ESP Websites, mobile access).
- **Sustainability**: Initiatives like “Promo for the Planet” to help members offer eco-friendly products.
- **Education & Networking**: Expanding certification programs and trade show events to drive member success.
- **Data-Driven Decisions**: Using industry research to help members make informed business choices. [asicentral.com/about-asi/](https://asicentral.com/about-asi/)

## Why Work Here
- **Culture & Values**: LinkedIn reviews give a 4.3/5 overall rating, with Culture scored at 4.6 and Work-Life Balance at 4.6. Employees describe a “family-like” atmosphere with a focus on inclusivity, diversity, and community. [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
- **Work Environment**: Roles are primarily in-office at the Trevose, PA headquarters. In-office positions are common (e.g., Account Executive, Staff Accountant). [builtin.com/company/advertising-specialty-institute](https://builtin.com/company/advertising-specialty-institute)
- **Perks and Recognition**: 
  - Named a “Best Employer for Working Parents” regionally.
  - Provides an internship program and invests in employee development.
  - Competitive salaries (e.g., Senior Software Developer ~$140k/year). [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
- **Engineering Culture**: A technology-driven company with a dedicated CTO and robust tech teams; strong emphasis on data and platform development.

## Sources
1. [asicentral.com - About ASI](https://asicentral.com/about-asi/)
2. [asicentral.com - Main site](https://asicentral.com/)
3. [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
4. [builtin.com/company/advertising-specialty-institute](https://builtin.com/company/advertising-specialty-institute)
5. [glassdoor.com - ASI Overview](https://www.glassdoor.com/Overview/Working-at-ASI-Advertising-Specialty-Institute-EI_IE17952.11,46.htm)

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