--- title: 'Event Director - West & North Africa (Arabic Speaker) at dmg events' canonical: 'https://feeny.ai/job/event-director-west-north-africa-arabic-speaker-dmg-events-dubai-z3kjm8w1m9ca' type: 'job' last_seen: '2026-10-16' --- # Event Director - West & North Africa (Arabic Speaker) at dmg events - **Company:** dmg events - **Location:** Dubai, United Arab Emirates / Cairo, Egypt - **Posted:** 2026-10-08 - **Last confirmed live:** 2026-10-16 - **Apply:** https://job-boards.greenhouse.io/dmgevents/jobs/8263915 ## Job description ## About us dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment. Job Purpose: To lead, grow, and deliver the Construction Division's event portfolio in Nigeria and Egypt, driving long-term commercial growth, market leadership, and industry impact. The Event Director holds full P&L accountability for the allocated events and is responsible for the successful development, positioning, sales performance, marketing, content, stakeholder engagement, and operational delivery of the portfolio. The role acts as the strategic leader for both markets, ensuring alignment across Sales, Marketing, Operations, Content, and Finance while adapting event brands, value propositions, and growth strategies to local market requirements. The Event Director is responsible for identifying new growth opportunities, strengthening industry partnerships, and maintaining the position of the events as the leading platforms for the construction and built environment sectors in Nigeria and Egypt. ## KEY ACCOUNTABILITIES: Event strategy and Leadership - Leads overall event strategy, ensuring long-term growth, relevance, and competitive positioning; uses data, market insights, and commercial understanding to shape event direction. - Develops annually a 3-year plan for each event/market outlook and develops the event strategy in line with the guidelines of the event delivery playbook. - Ensures cross-functional alignment across Sales, Marketing, PR, Content, and Operations, maintaining focus on commercial, audience, and delivery priorities. - Sets and leads events meetings to ensure cross-functional alignment. - Driving sustainable event growth, audience impact and commercial performance. - Manages organisational complexity and competing priorities confidently. P&L management - Owns full financial performance, including local and international revenue delivery, cost control, and profitability. - Provides accurate and timely reporting of event KPI’s and forecasts. - Liaise with finance for financial reporting requirements. - Set, adhere to, manage and deliver the event P&L. - Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker. - Establish monthly forecasting process to determine likely show result in budget tracker. - Achieve revenue and contribution budget/forecast. - Ensure billing and collection is done in accordance with contract. - Ensure debtors are collected in accordance with contract and in full prior to the show. Commercial leadership - Lead sales and sponsorship performance across Nigeria and Egypt. - Works closely with the local and international sales teams, partners, and agents to achieve revenue targets. - Executes the agreed sales and sponsorship strategy for the event. - Takes part in meetings with key customers. - Monitors sales performance and ensures up-to-date reporting in Salesforce. - Delivers agreed revenue targets by value and volume. Stakeholder and Partner management - Builds and manages strategic relationships with governments, associations, local partners, and key industry players, ensuring both positioning and commercial outcomes for the events in the respective markets. - Establish advisory boards and maintain strong market visibility. Brand management & Market adaptation - Ensures the event brand is aligned with the wider portfolio strategy and effectively adapted to each market, including positioning, messaging, features, and value proposition aligned to local industry needs. - Oversees development of locally relevant marketing campaigns, content programmes, and show features to maximise audience engagement and commercial success. - Drives audience growth, exhibitor retention, and event positioning as leading platform in each market. Marketing - Oversee the development of the marketing strategy and marketing objectives for the event. - Works with Senior Marketing Manager to increase visitor numbers and quality and improve the overall look and feel of the event. - Ensure the event website is always up-to-date and aligned with the overall brand standards. - Oversees database development in conjunction with database department. Business development - Identify and develop new event profiles, launches, or vertical extensions within the portfolio markets based on market gaps and demand. Operational Delivery - Oversee the operational preparations for the event and ensure these are delivered at a high standard and with eye on customer satisfaction. QUALIFICATIONS, EXPERIENCE, & SKILLS: Minimum Qualifications and Knowledge: - Bachelor’s Degree in Business, Marketing, Events, or related field - Strong understanding of B2B exhibitions (construction/infrastructure preferred) Minimum Experience: - 7+ years in exhibitions/events with portfolio leadership responsibility - Proven experience managing full P&L and multi-channel sales (direct, agent, partner) - Experience in multi-market environments (Africa/Middle East preferred) Job-Specific Skills: - Strong commercial and strategic acumen - Expertise in market-driven brand positioning and event development - Ability to manage local partners, agents, and stakeholder ecosystems - Ability to lead cross-functional teams through alignment and influence Behavioural Competencies: - Strategic leadership and long-term thinking - Strong influencing and stakeholder management - Leadership maturity and ability to operate in complexity - High resilience and sound judgement under pressure - Strong ownership mindset and accountability - Ability to build collaboration, consistency, and performance across teams - Native Arabic speaker with excellent communication skills in Arabic and English Please take the time to read the job description. You must meet all the criteria set out above for your application to be considered. We do check all applications, and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time. ## #LI-DNI ## About dmg events ## Company Overview - **One-liner**: dmg events is a global organizer of over 115 face-to-face exhibitions, conferences, and awards ceremonies and a publisher of trade magazines, operating across key industry sectors including construction, energy, food & hospitality, and coatings. - **Entity Type**: Private (wholly-owned subsidiary of Daily Mail and General Trust (DMGT)) - **Headquarters**: Dubai, United Arab Emirates - **Founded**: 1989 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Events & Exhibitions, Trade Media & Publishing - **Target customers**: B2B, serving professionals, businesses, and government entities across diverse sectors including construction, energy, food & hospitality, coatings, interiors, and education. - **Mission or purpose statement**: "To accelerate business growth by fostering unparalleled opportunities through face-to-face events" [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) ## Products & Services - **Exhibitions**: Large-scale trade shows that "bring businesses, products, and people together, fostering innovation and forging new partnerships." Flagship events include the Big 5 Construct series (Saudi, Global), NOG Energy Week, Asia Pacific Coatings Show, and Saudi Wood Expo. [dmgevents.com](https://www.dmgevents.com/) - **Conferences**: Strategic and technical conferences that "tackle the biggest issues across diverse industries, bringing together leading minds to bring about collective change." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **Awards Ceremonies**: Programs that "honor those who drive change, innovate, and excel within their fields, celebrating their outstanding contributions." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **Digital News Platforms**: Includes "Energy Connects," a global digital news platform providing curated content and thought-leadership. [dmgevents.com](https://www.dmgevents.com/) - **Trade Magazines**: Print and digital publications serving their core sectors. ## Market Standing - **Valuation/Market Cap**: Not disclosed (dmg events is a subsidiary of DMGT, an international portfolio with total revenues of around £1 billion). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **Key Metric**: Organizes over 115 events annually, attracting more than 650,000 visitors. Operates with 13 offices in 10 countries (including Saudi Arabia, UAE, Egypt, South Africa, UK, Canada, and Singapore). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **Notable Investors/Partners**: Wholly-owned subsidiary of DMGT (Daily Mail and General Trust). - **Growth Signals**: Strong global expansion through "geo-adapting" flagship events to new markets (e.g., Big 5 Construct Saudi, Vietnam Manufacturing). Has set a public target to halve Scope 1, 2, and 3 greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) ## Competitive Advantages - **Global Scale & Local Presence**: With offices in 10 countries, the company combines a global portfolio of over 115 events with deep local market understanding, allowing them to "geo-adapt" core event brands to new regions. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **DMGT Backing**: As a subsidiary of a major international media group (DMGT), dmg events has the financial stability and strategic resources to pursue acquisitions and long-term growth. - **Multi-Sector Diversification**: The company is not reliant on a single industry, operating across construction, energy, hospitality, coatings, education, and more, which provides resilience against sector-specific downturns. ## Strategic Focus - **Sustainability**: A core strategic priority with a clear target to halve greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **International Expansion**: Continued growth through strategic acquisitions and geo-adaptation of flagship events into new and emerging markets. - **Diversity & Inclusion**: Designing events "with a focus on diversity, inclusion, and equality" and creating a culture of belonging internally. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) - **Youth Empowerment**: Running youth programs designed to "empower the next generation" with tools and opportunities. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) ## Why Work Here - **Global & Dynamic Environment**: Work across a portfolio of world-class events in diverse industries (construction, energy, hospitality, etc.) with colleagues in 10 countries. - **Culture & Values**: Emphasizes integrity, accountability, and ethical standards. The company states its mission is to "build a supportive and dynamic workplace that prioritizes employees." [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/) - **Employee Development**: Actively invests in talent development, providing opportunities for upskilling, people management, and becoming industry experts. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/) - **Wellbeing & Recognition**: Promotes a healthy work-life balance through initiatives like "Wellness Week," and has a culture of recognizing and rewarding excellence. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/) - **Diversity & Inclusion**: Committed to creating a culture of "diversity, inclusion, and belonging," recognizing that different perspectives bring value. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/) - **Work Policy**: Offices in Dubai, London, Riyadh, Hanoi, Singapore, and more. Roles are posted with specific locations (e.g., Dubai, London, Riyadh, Hanoi), suggesting a preference for in-office or hybrid work depending on the role and location. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents) ## Sources 1. [dmgevents.com](https://www.dmgevents.com/) 2. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/) 3. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/) 4. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents) ## Other roles at dmg events - [Head of Sales](https://feeny.ai/job/head-of-sales-dmg-events-kensington-99v5vxb8gqwc) — Kensington, London - [Senior Sales Executive](https://feeny.ai/job/senior-sales-executive-dmg-events-dubai-zmwwqbsvam93) — Dubai, United Arab Emirates - [Sales Manager](https://feeny.ai/job/sales-manager-dmg-events-dubai-bb9zdh7k7vzg) — Dubai, United Arab Emirates - [Sales Executive - Healthcare Event Portfolio](https://feeny.ai/job/sales-executive-healthcare-event-portfolio-dmg-events-dubai-c7wk1n2ehyed) — Dubai, United Arab Emirates - [Marketing Executive - Design & Hospitality](https://feeny.ai/job/marketing-executive-design-hospitality-dmg-events-dubai-9fjk2n4d4n3n) — Dubai, United Arab Emirates - [Marketing Specialist](https://feeny.ai/job/marketing-specialist-dmg-events-calgary-6yxnk125sm38) — Calgary, Canada - [Commercial Sales Manager](https://feeny.ai/job/commercial-sales-manager-dmg-events-london-3epqe5jw3rfq) — London, United Kingdom - [Performance Marketing Executive](https://feeny.ai/job/performance-marketing-executive-dmg-events-dubai-xenbgsx1jfjh) — Dubai, United Arab Emirates - [Sales Executive - Mining](https://feeny.ai/job/sales-executive-mining-dmg-events-cape-town-3rcv0e392wef) — Cape Town, South Africa - [Conference Producer (Saudi National)](https://feeny.ai/job/conference-producer-saudi-national-dmg-events-riyadh-rzw7hzpcg489) — Riyadh, Saudi Arabia