---
title: 'Event & Field Marketing Manager – East / Central at Cresta'
canonical: 'https://feeny.ai/job/event-field-marketing-manager-east-central-cresta-united-states-wz99xkpcf31p'
type: 'job'
last_seen: '2026-09-15'
---

# Event & Field Marketing Manager – East / Central at Cresta

- **Company:** Cresta
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/cresta/jobs/5423873008

## Job description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, [Ping Wu](https://www.linkedin.com/in/pingwu/), founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

## About the Role

We’re looking for an Event & Field Marketing Manager – East / Central to join Cresta’s Revenue Marketing team. This role owns strategy, execution, and performance across a high-volume portfolio of field marketing programs — from industry events and executive dinners to regional programs, roadshows, customer experiences, and partner activations.

This isn’t an events-for-events-sake role. Field Marketing is a meaningful pipeline channel at Cresta, and you’ll partner closely with Sales to determine where we invest, which accounts and audiences we target, and how programs contribute to pipeline creation and acceleration.

You’ll typically own 8–10+ programs per quarter and be responsible for taking them from initial strategy through execution, Sales follow-up, measurement, and optimization.

Location: This is a remote role supporting our East region. We strongly prefer candidates currently based on the U.S. East Coast, but are open to candidates in the Central U.S. who can easily support Eastern time zones and regional travel. This role requires approximately 20–30% travel, with heavier travel during peak event seasons.

## Responsibilities

- Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
- Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.
- Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
- Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
- Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
- Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.
- Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.
- Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.
- Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.
- Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.

## Qualifications

- 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
- Experience owning field programs end-to-end, from strategy through execution and measurement
- Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
- Strong understanding of pipeline, revenue attribution, conversion, and event ROI
- Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
- Experience managing program budgets, vendors, contracts, and competing priorities
- Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
- Currently based in the Eastern or Central U.S., with a strong preference for East Coast
- Willing and able to travel approximately 20–30%

## Preferred Qualifications

- Experience in a high-growth B2B SaaS or startup environment
- Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
- Experience supporting enterprise or strategic Sales teams
- Experience with ABM/account-based field marketing programs
- Previous Sales/SDR experience or strong understanding of enterprise Sales processes
- Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

## Perks & Benefits

- Medical, dental, and vision plans designed to fit you and your family’s needs
- Flexible vacation time to support a healthy work-life blend
- Paid parental leave
- Monthly gym and phone allowance
- Work-from-home office stipend
- Lunches and dinners for in-office employees via Grubhub

## Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors including experience, skills, education, and geography. In addition to base salary, total compensation includes equity and a comprehensive benefits package.

Salary Range: $110,000–$150,000 base + equity Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

## About Cresta

## Company Overview
- **One-liner**: Cresta is the generative AI platform for customer experience, unifying human and AI agents to drive measurable business outcomes for the world's largest enterprises.
- **Entity Type**: Private (Series D, $125M raised in 2024)
- **Headquarters**: Sunnyvale, California, USA (with additional offices in San Francisco, New York, Toronto, London, Berlin, Bucharest, Cluj-Napoca, Tokyo, Taipei, Melbourne)
- **Founded**: 2017
- **Founders**: Zayd Enam, Sebastian Thrun, Tim Shi

## Core Business
- **Primary industry**: Generative AI for Customer Experience (CX) / Contact Center AI
- **Target customers**: Enterprise (Fortune 500), B2B; verticals include customer service, sales, collections
- **Mission or purpose statement**: "Turn every conversation into a competitive advantage" by combining the best of human intelligence and AI.

## Products & Services
- **Cresta AI Agent**: Autonomous voice and digital agent that resolves customer conversations end-to-end (SaaS/AI agent).
- **Cresta Agent Assist**: Real-time AI guidance, suggestions, and knowledge for human agents during live conversations (SaaS).
- **Cresta Conversation Intelligence**: AI that analyzes 100% of conversations to surface insights, behaviors, and revenue opportunities (SaaS).
- **Cresta Knowledge Agent**: Proactive, real-time answers from enterprise knowledge bases delivered to agents (SaaS).
- **Cresta Quality Management**: Automated QA across 100% of contact center conversations (SaaS).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding raised $270M+ (as of 2026)
- **Notable Investors**: Sequoia, Greylock, a16z, Tiger Global, World Innovation Lab (WiL)
- **Growth Signals**: 
  - 600+ employees across 10+ global hubs
  - Expanded into APAC and EMEA markets in 2025
  - Partnerships with TELUS Digital (June 2026) and New York Mets (June 2026)
  - Launched Conductor (AI agent development tool) in June 2026
  - Reported 20% higher revenue and 30pt NPS improvement for customers

## Competitive Advantages
- **Real-time transformer-based models** deployed at scale since 2018 (Intuit was first customer)
- **Patented conversational AI technology** (multiple patents secured)
- **Unified platform** that combines AI agents, human agent assist, and conversation intelligence
- **Human-centric AI approach** differentiating from pure automation players
- **Fortune 500 trust** and deep enterprise integrations

## Strategic Focus
- **Accelerate adoption of human-centric agentic AI** across global enterprises
- **Expand globally** with new hubs in APAC and EMEA
- **Continue product innovation** (e.g., Conductor for AI agent development, voice AI enhancements)
- **Deepen partnerships** with system integrators and telcos

## Why Work Here
- **Mission-driven culture**: "Mission is the boss" – decisions align with company goals, not hierarchy
- **Flexible work**: Hybrid model with many fully remote roles; offices in major cities worldwide
- **Global team**: 10+ hubs across North America, Europe, Asia, and Australia
- **Perks & benefits**: Multiple medical/dental/vision plans, inclusive parental leave, generous time-off policy, workspace support, learning opportunities (hackathons, guest speakers)
- **Growth mindset**: Autonomy, high-impact roles, and continuous learning encouraged
- **Engineering culture**: Strong emphasis on AI/ML, real-time systems, and building at scale

## Sources
1. [Cresta Careers Page](https://cresta.com/careers)
2. [Cresta About Page](https://cresta.com/about-us)
3. [Cresta Official Website](https://cresta.com/)
4. [Cresta Greenhouse Jobs](http://job-boards.greenhouse.io/cresta)

## Other roles at Cresta

- [GTM Strategy & Operations Manager, EMEA](https://feeny.ai/job/gtm-strategy-operations-manager-emea-cresta-united-kingdom-kh6bwr8q9m2w) — United Kingdom
- [Sales Development Manager - West](https://feeny.ai/job/sales-development-manager-west-cresta-san-francisco-6nqhnp5jjqze) — San Francisco, CA
- [Sales Development Manager - East](https://feeny.ai/job/sales-development-manager-east-cresta-new-york-yezhdnz6q0cw) — New York, NY
- [Manager of Enterprise AI Success.](https://feeny.ai/job/manager-of-enterprise-ai-success-cresta-united-states-p8sdem3j2rcw) — United States
- [Growth Marketing Manager](https://feeny.ai/job/growth-marketing-manager-cresta-united-states-d9tfe2sqmxx6) — United States
- [Special Projects, AI Agents Team](https://feeny.ai/job/special-projects-ai-agents-team-cresta-united-states-0n7e6sag3de7) — United States
- [Engagement Manager (Professional Services Sales)](https://feeny.ai/job/engagement-manager-professional-services-sales-cresta-united-states-5sqe3j0kc9vy) — United States
- [Deal Strategy & Operations Manager](https://feeny.ai/job/deal-strategy-operations-manager-cresta-india-8nta6g90h3sf) — India
- [Deal Strategy & Operations Manager](https://feeny.ai/job/deal-strategy-operations-manager-cresta-united-states-2p4dwx4cwyxn) — United States
- [Solutions Engineer, AI Agent](https://feeny.ai/job/solutions-engineer-ai-agent-cresta-united-states-kj155ndjedek) — United States