---
title: 'Event & Field Marketing Manager - East at Cresta'
canonical: 'https://feeny.ai/job/event-field-marketing-manager-east-cresta-united-states-dd9ttrhwqnxs'
type: 'job'
last_seen: '2026-09-08'
---

# Event & Field Marketing Manager - East at Cresta

- **Company:** Cresta
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/cresta/jobs/5396281008

## Job description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, [Ping Wu](https://www.linkedin.com/in/pingwu/), founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the Role:

We’re seeking an Event & Field Marketing Manager - East to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy.

Responsibilities:

- Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
- Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
- Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
- Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
- Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
- Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
- Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
- Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
- Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
- Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
- Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
- Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Qualifications:

- Bachelor’s degree or equivalent practical experience
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles
- Strong project management capabilities—able to juggle multiple programs at once
- Excellent communicator who can influence up, down, and across functions
- Analytical mindset with experience in reporting on event performance and ROI

Preferred Qualifications:

- Experience with AI, Contact Center, or Customer Experience solutions
- Experience supporting account-based field strategies
- Previous sales/SDR experience or strong familiarity with sales processes
- Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

Perks & Benefits:

- Medical, dental, and vision plans that are designed to fit you and your family’s needs.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Monthly Gym & Phone allowance
- Work from home office stipend to help you succeed in a remote environment.
- Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $110,000 - 150,000 + Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

## About Cresta

## Company Overview
- **One-liner**: Cresta is the generative AI platform for customer experience, unifying human and AI agents to drive measurable business outcomes for the world's largest enterprises.
- **Entity Type**: Private (Series D, $125M raised in 2024)
- **Headquarters**: Sunnyvale, California, USA (with additional offices in San Francisco, New York, Toronto, London, Berlin, Bucharest, Cluj-Napoca, Tokyo, Taipei, Melbourne)
- **Founded**: 2017
- **Founders**: Zayd Enam, Sebastian Thrun, Tim Shi

## Core Business
- **Primary industry**: Generative AI for Customer Experience (CX) / Contact Center AI
- **Target customers**: Enterprise (Fortune 500), B2B; verticals include customer service, sales, collections
- **Mission or purpose statement**: "Turn every conversation into a competitive advantage" by combining the best of human intelligence and AI.

## Products & Services
- **Cresta AI Agent**: Autonomous voice and digital agent that resolves customer conversations end-to-end (SaaS/AI agent).
- **Cresta Agent Assist**: Real-time AI guidance, suggestions, and knowledge for human agents during live conversations (SaaS).
- **Cresta Conversation Intelligence**: AI that analyzes 100% of conversations to surface insights, behaviors, and revenue opportunities (SaaS).
- **Cresta Knowledge Agent**: Proactive, real-time answers from enterprise knowledge bases delivered to agents (SaaS).
- **Cresta Quality Management**: Automated QA across 100% of contact center conversations (SaaS).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding raised $270M+ (as of 2026)
- **Notable Investors**: Sequoia, Greylock, a16z, Tiger Global, World Innovation Lab (WiL)
- **Growth Signals**: 
  - 600+ employees across 10+ global hubs
  - Expanded into APAC and EMEA markets in 2025
  - Partnerships with TELUS Digital (June 2026) and New York Mets (June 2026)
  - Launched Conductor (AI agent development tool) in June 2026
  - Reported 20% higher revenue and 30pt NPS improvement for customers

## Competitive Advantages
- **Real-time transformer-based models** deployed at scale since 2018 (Intuit was first customer)
- **Patented conversational AI technology** (multiple patents secured)
- **Unified platform** that combines AI agents, human agent assist, and conversation intelligence
- **Human-centric AI approach** differentiating from pure automation players
- **Fortune 500 trust** and deep enterprise integrations

## Strategic Focus
- **Accelerate adoption of human-centric agentic AI** across global enterprises
- **Expand globally** with new hubs in APAC and EMEA
- **Continue product innovation** (e.g., Conductor for AI agent development, voice AI enhancements)
- **Deepen partnerships** with system integrators and telcos

## Why Work Here
- **Mission-driven culture**: "Mission is the boss" – decisions align with company goals, not hierarchy
- **Flexible work**: Hybrid model with many fully remote roles; offices in major cities worldwide
- **Global team**: 10+ hubs across North America, Europe, Asia, and Australia
- **Perks & benefits**: Multiple medical/dental/vision plans, inclusive parental leave, generous time-off policy, workspace support, learning opportunities (hackathons, guest speakers)
- **Growth mindset**: Autonomy, high-impact roles, and continuous learning encouraged
- **Engineering culture**: Strong emphasis on AI/ML, real-time systems, and building at scale

## Sources
1. [Cresta Careers Page](https://cresta.com/careers)
2. [Cresta About Page](https://cresta.com/about-us)
3. [Cresta Official Website](https://cresta.com/)
4. [Cresta Greenhouse Jobs](http://job-boards.greenhouse.io/cresta)

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