---
title: 'Event Marketing Specialist at Top Hat'
canonical: 'https://feeny.ai/job/event-marketing-specialist-top-hat-toronto-bgc1psfz6njg'
type: 'job'
last_seen: '2026-09-06'
---

# Event Marketing Specialist at Top Hat

- **Company:** Top Hat
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/top-hat/3442596e-74ad-4e13-bfd0-b49f3cd01b36

## Job description

Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference.

The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences.

You Will:

Strategy Execution & Optimization

- Execute the event marketing strategy, translating goals and KPIs into concrete event plans
- Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts)
- Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up

Event Planning & Execution

- Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management
- Build and manage project timelines and budgets to ensure on-time and on-budget delivery
- Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time
- Provide planning and logistical support for internal events that foster connection and promote company culture

Content & Promotion

- Coordinate event-specific content production with marketing channel owners (email, social, web, creative)
- Track deliverable timelines and flag risks before they become blockers

Audience Engagement

- Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications
- Collect and compile attendee feedback

Measurement & Reporting

- Track event metrics: registrations, attendee demographics, website traffic, and conversion rates
- Build clean, standardized reports for leadership review post-event
- Flag notable trends or anomalies in the data

About You:

- Minimum two years of event marketing or event operations experience
- Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously
- Strong attention to detail and comfort working in a fast-paced, deadline-driven environment
- Solid written and verbal communication skills for vendor negotiation and cross-functional coordination
- Comfortable pulling and organizing event performance metrics into clean reporting
- Flexibility to travel and work occasional evenings/weekends for events
- Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset
- Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ

Why team members love working at Top Hat:

- A noble mission that creates meaningful, fulfilling work
- A team that cares deeply for customers and for each other
- Flexible, remote first work environment
- Professional learning and development for all role levels
- An awesome and welcoming Toronto HQ
- Competitive health benefits that start on day one
- A management team focused on performance, growth, engagement and connection
- Our winning strategy and market potential
- Innovative PTO policy with lots of time and space for self-care
- Passionate customers that believe in us—and what we do
- A chance to work with new tech like generative AI—and see the customer impact

## About Top Hat

## Company Overview
- **One-liner**: Top Hat provides an all-in-one active learning platform for higher education that combines interactive teaching tools, an AI-powered study assistant, and affordable digital course materials.
- **Entity Type**: Private (Late-stage venture-backed)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2009
- **Founders**: Mike Silagadze (co-founder, former CEO)

## Core Business
- Primary industry/industries: Education Technology (EdTech), specifically higher education software and digital publishing.
- Target customers: B2B – Colleges and universities in North America, with end users being professors (educators) and students.
- Mission or purpose statement: "Make learning personal for every student." The company is also driven by a vision to "spark better teaching and learning for a brighter world" and is committed to making higher education more engaging, affordable, and equitable.

## Products & Services
- **[Top Hat Platform]**: A comprehensive, interactive SaaS platform for course delivery. It includes tools for real-time polling, quizzes, discussions, and attendance tracking, designed to replace traditional lecture tools like clickers. It works in online, in-person, and hybrid modalities.
- **[AI-Powered Study Tools]**: An AI-powered assistant that provides 24/7 personalized study support to students, helping to identify learning gaps and improve comprehension.
- **[Top Hat Digital Textbooks & Content]**: A growing catalog of high-quality, interactive digital learning experiences and custom content delivery. This helps address the issue of textbook affordability and allows professors to customize materials.
- **[Assessments & Grading]**: Built-in tools for creating and administering secure tests and assessments, with data-driven insights to track student success.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed. The company was valued at approximately $300 million following a Series D round in 2021, though the current valuation is unconfirmed.
- **Key Metric**: Total Funding – Over $100 million (including a $55 million Series D led by Bain Capital Tech Opportunities in 2021).
- **Notable Investors/Partners**: Bain Capital Tech Opportunities, Union Square Ventures, Version One Ventures, and other prominent venture capital firms.
- **Growth Signals**: Over 3 million students and 20,000 educators at 750 of the top 1,000 colleges and universities in North America use Top Hat. The company is rapidly integrating generative AI into its platform to enhance the learning experience.

## Competitive Advantages
- **Deep Integration in Higher Ed**: Top Hat is embedded into the curriculum of hundreds of major universities, creating a high switching cost for institutions.
- **All-in-One Platform**: Unlike point solutions (e.g., separate polling apps, textbook publishers, or LMS tools), Top Hat offers a unified ecosystem that replaces multiple legacy tools.
- **Data-Driven Insights**: The platform captures real-time engagement data, giving educators actionable insights into student comprehension that traditional tools cannot provide.
- **Strong Brand and Customer Loyalty**: 91% of instructors say Top Hat drives great student outcomes, and 81% of students believe it is worth the price, indicating high satisfaction.

## Strategic Focus
- **AI-First Innovation**: The company is heavily investing in generative AI to personalize learning, automate administrative tasks for professors, and provide 24/7 student support.
- **Content Expansion**: Growing its catalog of affordable, interactive digital textbooks to replace expensive traditional textbooks.
- **Operational Excellence**: Under new COO Larry Indovina, the company is focused on driving operational excellence and a high-performance culture to support its next growth phase.
- **Scale and Market Penetration**: Continuing to expand its footprint across North American higher education institutions.

## Why Work Here
- **Meaningful Mission**: Employees are driven by the transformative power of higher education and the role Top Hat plays in making it more accessible and equitable.
- **Culture and Values**: The company emphasizes "Five Cs": Curiosity, Community, Customer Obsession, and Commitment. It fosters an environment of empathy, innovation, and accountability.
- **Remote & Hybrid Work**: Top Hat offers flexible work arrangements, including remote roles and a hybrid workspace from its Toronto HQ. Many roles are open to candidates across Canada and the United States.
- **Professional Growth**: The company invests in professional learning and development for all role levels and offers the chance to work with cutting-edge technology like generative AI.
- **Inclusive Environment**: Top Hat is committed to diversity and inclusion, with partnerships like the Black Professionals in Technology Network (BPTN) and improved hiring processes to broaden the talent funnel.
- **Competitive Benefits**: Benefits include competitive health coverage starting on day one, an innovative PTO policy, and an open, welcoming office environment in Toronto.

## Sources
1. [Top Hat Careers Page](https://tophat.com/company/work-with-us/)
2. [Top Hat Official Website](https://tophat.com/)
3. [Built In: Top Hat Company Profile](https://builtin.com/company/top-hat)
4. [Top Hat Leadership Team](https://tophat.com/company/meet-the-team/)
5. [Top Hat Job Board](https://jobs.ashbyhq.com/top-hat)

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