---
title: 'Event & Retail Marketing Manager at XPENG'
canonical: 'https://feeny.ai/job/event-retail-marketing-manager-xpeng-mexico-city-v6rc25bg00s8'
type: 'job'
last_seen: '2026-09-12'
---

# Event & Retail Marketing Manager at XPENG

- **Company:** XPENG
- **Location:** Mexico City, Mexico
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/xpengmotors/jobs/8766890002

## Job description

XPENG is a leading smart technology company at the forefront of innovation, integrating advanced AI and autonomous driving technologies into its vehicles, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. With a strong focus on intelligent mobility, XPENG is dedicated to reshaping the future of transportation through cutting-edge R&D in AI, machine learning, and smart connectivity.

Position Objective & Summary

The Event & Marketing Manager is the physical orchestrator of XPENG’s brand presence and reputation in Mexico. Your mission is to bridge the gap between high-level strategy and ground-level execution, transforming XPENG’s identity from a "new player" into a "premier AI mobility leader." This role sits at the heart of brand experience, requiring a unique blend of strategic PR storytelling, high-stakes event management, and meticulous marketing operations. You will be responsible for bringing the brand to life through immersive media experiences, ensuring consistency across all communication channels and maintaining XPENG’s integrity in a fast-evolving market.

## Key Responsibilities

- PR Strategy & Brand Guardianship

- Architect the Image: Build and refine XPENG’s public image in Mexico, focusing on our core pillars of EV technology, intelligence, and safety.

- Global-Local Alignment: Act as the strategic bridge between the Mexico subsidiary and Global HQ to ensure all communication is unified and impactful.

- Reputation Management: Develop and manage long-term programs designed to strengthen brand equity and consumer trust.

- Automotive Media Relations & Experiential PR

- Cultivate Specialist Networks: Build deep, lasting relationships with automotive, technology, business, and mainstream media to secure high-quality coverage.

- High-Impact Media Programs: Lead the execution of media briefings, exclusive interviews, and product technology sessions.

- The Test Drive Experience: Own the end-to-end planning of media test-drive events, coordinating seamlessly with distributors and agencies to showcase vehicle performance.

- Crisis & Public Opinion Management

- Proactive Monitoring: Keep a pulse on EV-related public sentiment, specifically regarding safety, charging infrastructure, and autonomous driving.

- Response Leadership: Lead local crisis response efforts in close collaboration with HQ to mitigate risks and protect the brand’s narrative.

- Content Governance & Technical Storytelling

- Narrative Precision: Prepare and review high-quality press releases, Q&As, official statements, and technical content.

- Brand Consistency: Ensure all communication materials comply with global standards and resonate with the local Mexican market.

- Performance Tracking: Manage media coverage KPIs and evaluate the ROI of PR events and technology showcases.

- Marketing Operations & Execution Excellence

- Full-Cycle Coordination: Lead the administrative logistics for all marketing campaigns, offline events, and brand activities.

- Operational Rigor: Oversee budget applications, venue selection, vendor management, and the preparation of promotional materials to ensure on-schedule and compliant execution.

Candidate Requirements

- Experience: 5+ years of experience in Marketing Communications, Public Relations, or Media. Automotive industry experience is mandatory.

- Education: Bachelor’s degree or above in Communication, Journalism, Marketing, or a related field.

- Languages: Native-level Spanish and Excellent English writing/communication skills are required.

- Skills: Strong team collaboration and cross-departmental communication skills; ability to navigate complex tasks under high intensity.

- Expertise: Deep familiarity with both traditional and social media operations, with the ability to capture and leverage emerging media trends.

- Mindset: A crisis-ready leader with strong emergency response capabilities and a detail-oriented approach to project management.

Prefer to Have (The Ideal Profile)

- Technical Savvy: A genuine interest in EV technology and the future of AI mobility.

- Agency Management: Experience managing complex vendor and distributor relationships to deliver premium brand experiences.

Additional Information & Compliance

- Pre-employment Screening: To maintain the high standards of our team and ensure the reliability and integrity of our employees, certain positions at XPENG require a standard pre-employment screening process. This may include a socioeconomic study (Estudio Socioeconómico), verification of identification, academic credentials, professional references, and work experience. We appreciate your understanding and cooperation in this standard procedure.

- Data Privacy: XPENG is committed to protecting your personal data. For more information on how we process your information during the application process, please see our Privacy Policy: [https://www.xpeng.com/policy](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.xpeng.com%2Fpolicy)

- Our Commitment to Diversity and Inclusion: At XPENG, we’re an equal-opportunity employer that values diversity. We positively encourage applications from all suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.

## About XPENG

## Company Overview
- **One-liner**: XPENG is a Chinese global AI mobility technology company designing and manufacturing smart electric vehicles, eVTOL aircraft, and humanoid robots, powered by in-house full-stack advanced driver-assistance systems and AI.
- **Entity Type**: Public (NYSE: XPEV, HKEX: 9868)
- **Headquarters**: Guangzhou, Guangdong, China
- **Founded**: 15 August 2014
- **Founders**: He Xiaopeng (Chairman & CEO), Xia Heng (Henry Xia), He Tao, Yang Chunlei

## Core Business
- **Primary industry/industries**: Automotive, Aerospace, Robotics (AI mobility)
- **Target customers**: B2C (premium smart EV buyers globally), B2B (fleet operators, robotaxi services)
- **Mission or purpose statement**: To transform future mobility through intelligent revolution, from road to air, as the "Explorer of Future Mobility" [xpeng.com](https://www.xpeng.com/brand)

## Products & Services
- **Smart Electric Vehicles (EVs)**: SUVs (G6, G9), sedans (P7, P5), and MPVs — all equipped with XPILOT/VLA intelligent driving systems. Type: Hardware + Embedded Software.
- **XPILOT / VLA 2.0**: Full-stack advanced driver-assistance system (ADAS) using vision-only sensors and 4D mmWave radar. Type: AI Software.
- **XPeng AeroHT (Land Aircraft Carrier)**: Modular flying car — a 6x6 range-extended eVTOL carrier van. Type: Hardware (eVTOL).
- **IRON Humanoid Robot**: Next-generation general-purpose humanoid robot for embodied AI applications. Type: Hardware + AI Software.
- **Robotaxi**: Mass-produced autonomous ride-hailing vehicle (GX platform), targeting pilot operations in 2026. Type: Service + Hardware.
- **XPENG Charging Network**: Self-operated ultra-fast charging stations (2,398+ ultra-fast stations as of Q1 2026). Type: Infrastructure.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (as of mid-2026, market cap fluctuates with NYSE/HKEX trading).
- **Key Metric**: Full-year 2025 revenue of CN¥76.72 billion (~$10.6B) with 429,445 vehicles delivered (126% YoY growth). Recorded first-ever quarterly net profit in Q4 2025 (RMB0.38B). [Wikipedia](https://en.wikipedia.org/wiki/XPeng)
- **Notable Investors/Partners**:
  - **Volkswagen Group**: Strategic partner ($700M investment for 4.99% stake in 2023; joint development of E/E architecture and two VW-brand EVs for China).
  - **Alibaba, Foxconn, IDG Capital**: Early investors.
  - **BlackRock**: 5.3% long position in Class A shares (as of Dec 2025).
  - **Salvador Caetano Group**: Distribution partner for Spain/Portugal.
  - **International Motors Ltd**: UK launch partner (2025).
- **Growth Signals**:
  - 126% YoY vehicle delivery growth in 2025.
  - Expanded to 60 countries/regions globally by end of 2025.
  - 96% YoY growth in overseas deliveries (45,008 vehicles in 2025).
  - First quarterly net profit in Q4 2025 (RMB0.38B).
  - Gross margin improved to 20.6% in Q1 2026.
  - 733 physical sales stores across 256 cities in China (as of Q1 2026).
  - Began mass production of robotaxi in May 2026 (Reuters).

## Competitive Advantages
- **In-house full-stack AI stack**: Unique integration of EV hardware, autonomous driving software (VLA 2.0), and AI foundation models — not reliant on third-party suppliers for core intelligence.
- **First-mover in flying cars**: AeroHT subsidiary is a leader in eVTOL vehicles, with the Land Aircraft Carrier entering production.
- **Strong strategic partnership with Volkswagen**: Provides access to global automotive expertise, supply chain leverage, and co-developed platforms.
- **MSCI ESG "AAA" rating** (highest among global automakers for three consecutive years) — a differentiator for ESG-conscious investors and talent. [xpeng.com](https://www.xpeng.com/brand)
- **Global R&D footprint**: Engineering centers in Silicon Valley (Santa Clara, San Diego), Munich, Shenzhen, and Guangzhou — enabling talent acquisition across AI, robotics, and automotive domains.

## Strategic Focus
- **Embodied AI & Physical AI**: Shifting from "EV maker" to "global embodied intelligence company" — integrating AI into vehicles, robots, and flying cars.
- **Robotaxi commercialization**: Mass production of robotaxi in 2026, targeting fully driverless operations by early 2027.
- **Global expansion**: Deepening presence in Europe (UK, Spain, Portugal, Germany) and entering new markets (60 countries by end of 2025).
- **Cost efficiency & margin improvement**: Achieving positive quarterly net profit (Q4 2025) and growing gross margins (20.6% in Q1 2026) through scale and platform sharing.
- **VLA 2.0 rollout**: Full deployment of vision-only intelligent driving system across all new models, removing LiDAR for cost reduction.

## Why Work Here
- **Cutting-edge AI & Robotics**: Work on the frontier of autonomous driving, humanoid robots (IRON), and eVTOL aircraft — rare multi-domain exposure.
- **Global, diverse team**: Employees across China, USA (Santa Clara, San Diego), and Europe (Munich) — strong cross-cultural collaboration. [xpeng.com](https://www.xpeng.com/brand)
- **Strong engineering culture**: Open roles in AI infrastructure, computer vision, machine learning (foundation models, perception, end-to-end), robotics (whole-body control, dexterous manipulation), and software engineering. [Greenhouse](http://job-boards.greenhouse.io/xpengmotors)
- **Growth trajectory**: Rapid scaling (126% delivery growth, new markets, robotaxi launch) — opportunity to make an outsized impact.
- **Public company stability**: Listed on NYSE and HKEX with significant institutional backing (Volkswagen, BlackRock).
- **Perks & environment**: Self-built smart factories (Industrial 4.0), strong ESG commitment (AAA rating), and a mission-driven culture focused on "exploring future mobility."
- **Remote/Hybrid**: Not explicitly stated, but roles are location-specific (Santa Clara, San Diego, Shenzhen, Guangzhou, Munich) suggesting on-site/hybrid presence.

## Sources
1. [XPENG Official Brand Page](https://www.xpeng.com/brand)
2. [XPENG Official Website](https://www.xpeng.com/)
3. [XPENG Careers (Greenhouse)](http://job-boards.greenhouse.io/xpengmotors)
4. [XPENG Join-Us Page](https://www.xpeng.com/join-us)
5. [Wikipedia - XPeng](https://en.wikipedia.org/wiki/XPeng)

## Other roles at XPENG

- [Staff Machine Learning Engineer](https://feeny.ai/job/staff-machine-learning-engineer-xpeng-santa-clara-am2k1qbg9f2g) — Santa Clara, CA
- [Public Relations Manager](https://feeny.ai/job/public-relations-manager-xpeng-mexico-city-2bnd2y3kxprw) — Mexico City, Mexico
- [Staff Machine Learning Engineer - LLM Quantization & Deployment](https://feeny.ai/job/staff-machine-learning-engineer-llm-quantization-deployment-xpeng-santa-clara-ea4cbv1hwdzc) — Santa Clara, CA
- [Senior Machine Learning Engineer - LLM Quantization & Deployment](https://feeny.ai/job/senior-machine-learning-engineer-llm-quantization-deployment-xpeng-santa-clara-4c3sja4epcx1) — Santa Clara, CA
- [Senior Machine Learning Engineer – Predictive World Model](https://feeny.ai/job/senior-machine-learning-engineer-predictive-world-model-xpeng-santa-clara-pgz1zt82gpj9) — Santa Clara, CA
- [Senior Software Engineer, Agentic Platforms](https://feeny.ai/job/senior-software-engineer-agentic-platforms-xpeng-santa-clara-zm41jhnrbtp6) — Santa Clara, CA
- [2027 Campus Recruiting General Intelligence Center Full-Time Position](https://feeny.ai/job/2027-campus-recruiting-general-intelligence-center-full-time-position-xpeng-4dmrhrak7atm) — Santa Clara, CA
- [2027 Campus Recruiting General Intelligence Center Internship Position](https://feeny.ai/job/2027-campus-recruiting-general-intelligence-center-internship-position-xpeng-kppbkdak60bq) — Santa Clara, CA
- [2027 Campus Recruiting Robotics Center Full-Time Position](https://feeny.ai/job/2027-campus-recruiting-robotics-center-full-time-position-xpeng-santa-clara-x35f7n9kpm7x) — Santa Clara, CA
- [2027 Campus Recruiting Robotics Center Internship Position](https://feeny.ai/job/2027-campus-recruiting-robotics-center-internship-position-xpeng-santa-clara-jgvrj0nyxvd4) — Santa Clara, CA