--- title: 'Executive Vice President, Crisis & Reputation Management at Orchestra' canonical: 'https://feeny.ai/job/executive-vice-president-crisis-reputation-management-orchestra-new-york-8wm2x4mf4yrg' type: 'job' last_seen: '2026-10-30' --- # Executive Vice President, Crisis & Reputation Management at Orchestra - **Company:** Orchestra - **Location:** New York, NY / Washington, DC - **Posted:** 2026-10-20 - **Last confirmed live:** 2026-10-30 - **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8904039002 ## Job description ## ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest-level strategic business counsel through tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, advocacy, and more. It is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. ## ABOUT THE CRISIS & REPUTATION TEAM Orchestra’s Crisis & Reputation team advises companies, institutions, law firms, nonprofits, executives and high-profile individuals navigating moments when reputation, litigation, business strategy and public scrutiny intersect. Our work spans active litigation and legal disputes, reputational threats, investigations and inquiries, executive and organizational transitions, scenario planning and crisis preparedness, and other complex situations where the stakes are high and the path forward is rarely straightforward. We work closely with clients and their legal counsel to understand the broader business and reputational landscape, anticipate risk, develop clear communications strategies, and help clients make decisions in fast-moving and highly sensitive environments. ## ABOUT THIS ROLE Orchestra is seeking an Executive Vice President to build on existing relationships with senior partners and litigators at leading law firms and convert them into new engagements for our Crisis & Reputation practice. The ideal candidate has deep experience in litigation communications and a proven record of originating crisis and reputation work through the legal sector. This role may be based in New York or Washington, D.C. ## ACCOUNTABILITIES & QUALIFICATIONS As an Executive Vice President, you will: - Serve as a trusted senior counselor to clients navigating litigation, investigations and significant reputational challenges - Build and deepen relationships with senior partners and litigators across leading law firms, generating new client engagements and growing Orchestra’s Crisis & Reputation business - Develop sophisticated communications strategies that complement clients’ legal and business objectives - Work closely with general counsel, outside counsel, CEOs and other senior leaders on complex, fast-moving matters - Lead communications strategy around high-profile litigation and other sensitive matters, including messaging, media strategy, stakeholder communications and executive positioning - Lead senior-level new business efforts, including identifying opportunities, developing pitches and converting relationships into engagements - Lead client teams and collaborate across Orchestra to bring the right expertise to complex challenges Essential skills: - An established network of senior partners and litigators across multiple leading law firms, with evidence of developing those relationships into business opportunities - 15+ years of relevant experience in strategic communications, litigation communications, crisis and reputation management - Deep experience advising organizations or individuals through high-profile litigation, investigations, disputes or other sensitive reputational matters - A sophisticated understanding of how legal strategy, communications strategy, media dynamics and reputation intersect - Strong media instincts and exceptional written and verbal communications skills - Experience leading teams and developing communications professionals - A track record of business development, client growth and/or generating work through professional relationships ## WORKING AT ORCHESTRA Salary range (commensurate with experience and skills): $225,000 - $275,000 This role is eligible for end-of-year bonuses based on firm, team, and individual performance. Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/). To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates. ## About Orchestra ## Company Overview - **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape. - **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions) - **Headquarters**: New York, New York, United States - **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories) - **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer) ## Core Business - **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative) - **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications - **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention. ## Products & Services - **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies. - **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model. - **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics. - **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions) - **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group. - **Growth Signals**: - 35 active job postings (up 3,400% YoY, but down 30% quarterly) - Launch of product organization and Chief Product Officer role (Ben Worthen) - Prompt Fuel 360 already in use across consumer and B2B engagements - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia) - LinkedIn followers: 10,112 (130.8% yearly growth) ## Competitive Advantages - **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L. - **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable. - **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time. - **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital. ## Strategic Focus - **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI). - **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning. - **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework. - **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”). ## Why Work Here - **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset. - **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations. - **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions. - **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges. - **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications. ## Sources 1. [orchestraco.com](https://www.orchestraco.com/) 2. [orchestraco.com/careers](https://www.orchestraco.com/careers) 3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco) 4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership) 5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm) ## Other roles at Orchestra - [Vice President, Creative Strategy (Social Media)](https://feeny.ai/job/vice-president-creative-strategy-social-media-orchestra-new-york-4h62h3y01x62) — New York, NY - [Associate Account Executive, Consumer Lifestyle](https://feeny.ai/job/associate-account-executive-consumer-lifestyle-orchestra-los-angeles-5nmjmxm3ja02) — Los Angeles, CA - [Senior Account Executive, Consumer Tech (Public Relations)](https://feeny.ai/job/senior-account-executive-consumer-tech-public-relations-orchestra-new-york-mk4csb783mbf) — New York, NY - [Account Executive, Beauty & Lifestyle](https://feeny.ai/job/account-executive-beauty-lifestyle-orchestra-new-york-m8pap1me326p) — New York, NY - [Director, Influencer Marketing (Consumer)](https://feeny.ai/job/director-influencer-marketing-consumer-orchestra-new-york-6ry0y6xqtyct) — New York, NY - [Vice President, Influencer Marketing (Consumer)](https://feeny.ai/job/vice-president-influencer-marketing-consumer-orchestra-new-york-f9rkwe7ch90v) — New York, NY - [Vice President, Influencer Marketing (Advocacy)](https://feeny.ai/job/vice-president-influencer-marketing-advocacy-orchestra-new-york-j5fadw0qqnds) — New York, NY / Washington, DC - [Director, Consumer Health & Wellness (Public Relations)](https://feeny.ai/job/director-consumer-health-wellness-public-relations-orchestra-new-york-cmxt4z8dm55s) — New York, NY - [Vice President, Public Relations (Healthcare Technology)](https://feeny.ai/job/vice-president-public-relations-healthcare-technology-orchestra-new-york-ny-or-vpa2qynas808) — New York NY OR Waltham, MA - [Senior Director, Client Finance](https://feeny.ai/job/senior-director-client-finance-orchestra-new-york-eb40m8ytywkm) — New York, NY