---
title: 'Expansion Manager [Germany] at Emma – The Sleep Company'
canonical: 'https://feeny.ai/job/expansion-manager-germany-emma-the-sleep-company-frankfurt-rkxcqk8mvyms'
type: 'job'
last_seen: '2026-11-08'
---

# Expansion Manager [Germany] at Emma – The Sleep Company

- **Company:** Emma – The Sleep Company
- **Location:** Frankfurt, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/emma-sleep/d645d8cc-0661-48d7-83c1-0eccd0055a94

## Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?

What you´ll do:

- Be responsible for the development of Emma's franchise network in Germany and ensure its success
- Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market
- Manage internal and external stakeholders (internal teams, prospective franchisees, legal and real estate partners) throughout the development process
- Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential
- Develop a strategic plan for franchise network expansion covering all aspects of the business (legal, financial, operational, marketing)
- Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners
- Be an inspirational example for team members through high performance and demonstrated leadership

Who we´re looking for:

- More than 2 years of experience in project management or network/franchise development
- Availability to travel
- You are fluent in German and English (other languages are a plus!)
- Experience in franchise development or store launches in Germany is a plus
- You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions
- You are resilient and able to drive your projects to completion, successfully and on time
- First-hand experience in business development, partnership management, or lead generation is a plus
- First-hand experience in launching a store or franchise is a plus
- Your strengths include a sense of responsibility, self-reliance, and a structured way of working
- You love to organize and coordinate things yourself, and can move forward independently
- You are passionate, self-confident, and comfortable approaching new people
- A completed degree in Business Administration, Marketing, or a related field is a plus

What we offer:

- The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
- Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
- A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
- A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
- 25 vacation days per year, with 1 extra day per year worked (until a limit of 30 days per year).
- A flexible hybrid setup with up to 22 remote days per quarter, and offices in Gutleutviertel - Frankfurt.

Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

## About Emma – The Sleep Company

## Company Overview
- **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries.
- **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: 2015
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Retail / Consumer Sleep Products (D2C)
- **Target customers**: B2C – end consumers looking for better sleep comfort
- **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products.

## Products & Services
- **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial.
- **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products.
- **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group.
- **Growth Signals**:
  - Headcount of 1,002 employees (+9.4% YoY as of 2025)
  - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City)
  - 1.5 million mattresses sold in 2020; now available in 35+ countries
  - Transitioning from e‑commerce into sleep tech

## Competitive Advantages
- **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness.
- **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas.
- **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration.
- **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups.

## Strategic Focus
- **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area).
- **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales.
- **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations.

## Why Work Here
- **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making.
- **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices.
- **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment.
- **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents.
- **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9).

## Sources
1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma)
2. [jobs.lever.co](https://jobs.lever.co/emma-sleep)
3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma)
4. [teams.emma-sleep.com](https://teams.emma-sleep.com/)
5. [linkedin.com](https://de.linkedin.com/company/lifeatemma)

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