---
title: 'Experience Researcher, PLG at Asana'
canonical: 'https://feeny.ai/job/experience-researcher-plg-asana-vancouver-zwqcmqx5px4b'
type: 'job'
last_seen: '2026-10-14'
---

# Experience Researcher, PLG at Asana

- **Company:** Asana
- **Location:** Vancouver, Canada
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-14
- **Apply:** https://www.asana.com/jobs/apply/8244380?gh_jid=8244380

## Job description

Our work informs teams at every level of Asana and drives key roadmap decisions. We partner with Product Design, Product Management, Data Science, and Engineering, as well as business and marketing teams, to develop valuable insights about customer behaviors and attitudes, translating them into actionable recommendations. We think deeply about new areas, help develop and test concepts, and improve products and services once they’ve rolled out. As a Senior Experience Researcher, you will be a strategic partner who not only executes high-impact research but also shapes the research culture to elevate our collective craft.

This role is based in our Vancouver office. Day to day collaboration is split roughly 50/50 between Vancouver teammates and San Francisco teammates. Locally, you will work closely with our PLG Adoption teams, specifically partnering with the AI Activations (AIA) and Conversion and Retention (CoRe) teams. Key local partners include Product Managers, Designers, and Engineering leads.

We operate with an office-centric hybrid schedule. In-office days are Monday, Tuesday and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you interview for this role, your recruiter will share more about in-office requirements.

In this role, you will help shape and scale Asana’s Product-Led Growth (PLG) self-serve business. We recently launched several major new products—including AI Teammates, a Meetings product, and Asana for Client Management (ACM). We are also preparing two more major product lines for launch, which will unlock entirely new workflows and use cases for our customers.  Historically, our growth relied on selling more seats or moving customers to higher tiers. Now, we have multiple new growth vectors, from AI credit consumption to these brand new product offerings. You will play a pivotal role in uncovering how to introduce users to these products, encourage users to try them, adopt them into their daily workflows, and deepen their usage over time.

The Experience Researcher plays a key role in defining the product roadmap and influencing how our PLG adoption strategy evolves.

## What you’ll achieve

In your first 4-5 months, you will partner with Adoption teams on immediate Q4 roadmap priorities, building out the self-serve pathways to buy and adopt our newest products. Over time, your remit will expand as we roll out self-serve motions for additional products.

Be a strategic partner: Together with your cross-functional partners (Product, Design, Engineering, Data Science) you’ll uncover how to best introduce users to Asana’s new products, encourage users to try them out, drive adoption in daily workflows, and deepen usage over time.   Drive ACM self serve growth: Research how users discover Asana for Client Management (ACM), start using it, adopt advanced features, and expand its footprint across their organization.Uncover opportunities and pathways for how AI teammates, the Meetings product, and the client portal help customers extract more value from ACM and invite cross-functional collaboration.Lead research on new concepts: Lead research on new concepts: Drive exploratory and evaluative research for upcoming product additions, assessing whether new concepts and personalized experiences feel valuable enough to encourage user engagement and organic sharing.Build a foundation for future PLG offerings: Identify high-impact research needs to support the self-serve rollouts for the next two major product launches. Connect insights to business impact: Ensure research directly influences the roadmap to meet critical business metrics, supporting our goals for AI ARR growth, higher-LTV customers, and increased NRR.

## About you

- 6+ years of experience practicing UX Research for digital products, with a proven track record of leading large-scale projects.
- Strong proficiency in mixed-methods research, seamlessly combining qualitative deep-dives (contextual inquiry, prototype testing) with quantitative validation (survey design, behavioral data analysis) to triangulate insights and build high-confidence recommendations.
- Mature product judgement with the ability to distill messy signal into clear, "low-polish" deliverables that drive immediate decision-making.
- Strong organizational leadership and the ability to manage multiple complex workstreams while building deep trust and rapport with senior stakeholders.
- Deep understanding of interaction design and content hierarchy, allowing you to partner effectively with Design and Content Strategy to reduce friction and drive user action.
- Persuasive communicator who can influence product strategy through storytelling and evidence-based recommendations.
- Actively experimenting with AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. We’re looking for researchers who can harness AI to extend and deepen the ways in which we develop insights and leverage them across the org.

## What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.

- Estimated Base Salary Range: $132,000- $178,000
- Equity and Benefits: Compensation includes equity and a comprehensive benefits package.
- Well-being: Mental health, wellness & fitness benefits, and inclusive family-building support.
- Growth: Career coaching and professional development support.
- Culinary: In-office culinary options tailored to your dietary preferences.
- Future: Long-term savings and retirement plans.

## About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

[Join Asana’s Talent Network](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db) to stay up to date on job opportunities and life at Asana.

## About Asana

## Company Overview
- **One-liner**: Asana provides an operating system for human-agent teams, enabling organizations to coordinate critical workflows with a shared plan, shared memory, and enterprise-grade governance.
- **Entity Type**: Public (NYSE: ASAN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2008 (based on the company’s reference to “18 years of multiplayer architecture” in 2026) [asana.com](https://asana.com/company)
- **Founders**: Dustin Moskovitz and Justin Rosenstein

## Core Business
- **Primary industry**: Work management / enterprise collaboration software.
- **Target customers**: B2B, including small teams, large enterprises, and global organizations across over 200 countries.
- **Mission**: “To help humanity thrive by enabling the world’s teams to work together effortlessly.” [asana.com](https://asana.com/company)

## Products & Services
- **Asana Platform (SaaS)**: A cloud-based work management tool built on the Asana Work Graph®, offering shared plans, goals, portfolios, cross-functional workflows, and governance. The platform now supports human–agent collaboration, integrating AI agents into the same environment where humans work.

## Market Standing
- **Valuation / Market Cap**: Not publicly available from the provided sources.
- **Key Metric**: Not publicly available from the provided sources (public company financials such as annual revenue are not included in the search results).
- **Notable Investors / Partners**: Not specified in the provided materials.
- **Growth Signals**: Acquisition of StackAI to unify human and agent workflows [asana.com](https://asana.com/culture-and-belonging); global presence with 13 office locations [asana.com](https://asana.com/jobs); named a Great Place to Work for multiple consecutive years.

## Competitive Advantages
- **Work Graph® Technology**: A multiplayer architecture that maintains a shared, real-time representation of work across people and tasks.
- **Enterprise Governance**: Role-based controls, security, and compliance features built for large organizations.
- **AI Integration**: Native support for AI agents running alongside humans on a single platform, differentiating Asana from pure human-only coordination tools.
- **Culture of Clarity**: Operating principles that emphasize transparency, accountability, and empathy, which translate into product design and customer trust.

## Strategic Focus
- **Human‑Agent Workflows**: Asana is positioning itself as the operating system where humans and AI agents collaborate seamlessly, with shared memory and governance.
- **AI Innovation**: An internal AI Council fosters a culture of AI-driven innovation, and the company continues to release new AI features to help customers achieve goals faster. [asana.com](https://asana.com/inside-asana/great-place-to-work)
- **Global Expansion**: Growing its office footprint and customer base in over 200 countries.

## Why Work Here
- **Culture**: Recognized by Fortune as a Great Place to Work (Bay Area list for eight consecutive years) and by Inc. (seven consecutive years). Employees report 89% satisfaction vs. 57% at a typical U.S. company. [asana.com](https://asana.com/inside-asana/great-place-to-work)
- **Values**: Operating principles include “Solve it together,” “Act like you own it,” “Start with heart,” “Know your customer,” “Get to Beta,” and “Cut to the core.” [asana.com](https://asana.com/company)
- **Work Model**: Office-centric hybrid schedule in San Francisco and New York: standard in-office days Monday, Tuesday, Thursday; work-from-home Wednesdays; Friday flexibility depends on role. [asana.com](https://asana.com/jobs/all)
- **Benefits**: 16 weeks paid parental leave, free therapy/coaching via Modern Health, pay equity studies conducted twice a year, employee resource groups (ERGs), mentorship and sponsorship programs, training in bias and harassment, and an apprenticeship program (AsanaUp). [asana.com](https://asana.com/culture-and-belonging)
- **Engineering & Growth**: Access to big responsibilities, leadership training, and a strong commitment to accessibility (WCAG 2.1 AA compliance).

## Sources
1. [asana.com](https://asana.com/company) – Company overview, mission, history, values, office locations
2. [asana.com](https://asana.com/culture-and-belonging) – Culture, belonging, benefits, ERGs, StackAI acquisition
3. [asana.com](https://asana.com/jobs) – Careers page, benefits, development
4. [asana.com](https://asana.com/jobs/all) – Hybrid work policy, specific job listing details
5. [asana.com](https://asana.com/inside-asana/great-place-to-work) – Great Place to Work recognition, AI Council, employee satisfaction

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