---
title: 'Experience Strategist at VML'
canonical: 'https://feeny.ai/job/experience-strategist-vml-perth-dd3y8g1d30nn'
type: 'job'
last_seen: '2026-09-11'
---

# Experience Strategist at VML

- **Company:** VML
- **Location:** Perth, Australia
- **Posted:** 2026-06-26
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.vml.com/careers/job/8607116002?gh_jid=8607116002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

## YOUR ROLE IN A NUTSHELL

The purpose of this role is to define the problems our clients want to solve and collaborate with blended teams on the solution. The Experience Strategist finds the opportunities and solutions in the customer journey for creating authentic value for customers and the client.

They have an innate curiosity and desire to understand human behaviour and are able to bring the voice of the customer to life in storytelling. They have a sharp focus on business viability, and confidently engage, align and challenge stakeholders. They are passionate about understanding a brand’s true purpose for being and hunt for opportunities to create differentiated value.

They conduct customer research and facilitate business workshops to craft goals, metrics frameworks, problem definitions, customer value propositions, customer journey maps and personas. They co-design solutions with creative teams, client teams, technologists and the customer. They are practical and can translate a concept into a prototype that works within the confines of the client’s technology, people and processes.

## KEY RESPONSIBILITIES

- Collaborate with the client to understand and craft business objectives, scale of ambition, metrics and prioritisation framework
- Design and coordinate immersive qualitative customer research (such as co-creation events, contextual interviews, observation exercises) and quantitative techniques with an eye for unearthing deep human insight and emotions.
- Conduct competitive research to understand the ‘status quo’ and opportunities for differentiation.
- Synthesise insights into artefacts such as personas, and journey maps.
- Understand and champion how the brand platform influences the future state experience and express via customer value proposition.
- Craft ideation exercises and workshops with the client and customer, and ideate with Creative and the client to evolve ‘baby ideas’ to workable concepts
- Facilitate the feasibility and viability validation process, involving deep collaboration with the client and potential partners
- Design and facilitate customer validation methodologies including quantitative and qualitative research and other more inventive methods of surfacing proof for hypotheses
- Design low fidelity prototypes and service blueprints that bring to life how the product, service or experience might work, considering back of stage requirements, but with the human experience a firm focus

## REQUIRED EXPERIENCE/SKILLS/CAPABILITIES

- Innately curious and loves to learn, naturally pushing the boundaries of ‘how design’s done’
- Strategically focused, always ensuring the insight drives the artefact and not the other way around
- Approaches collaboration with a ‘yes and’ mentality
- Self-driven and accountable
- Empathetic and natural storyteller
- Can create visually appealing artefacts in MIRO, Figma

## VML AUNZ HIGHLIGHTS

There are many things that make VML an awesome place to work, but we think there are a few worth mentioning:

- Energise Leave - 5 paid half days off each year, for time to recharge.
- Birthday Leave - a paid day off to celebrate your Birthday each year.
- Loyalty Leave - a paid day off each year to celebrate your work anniversary.
- Employee Assistance Program access 24/7 support.
- Mental Health Support.
- LinkedIn Learning access for all employees.
- Foundation Day - the anniversary of our establishment where every employee works together to give back to the community.
- PerkSPACE - a dedicated platform for employee benefits that help you save, grow and generously make life easier.
- Parental Leave – time off for new parents.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

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