---
title: 'Experience Strategy Director at MAP'
canonical: 'https://feeny.ai/job/experience-strategy-director-map-copenhagen-kejz2zdg8gqc'
type: 'job'
last_seen: '2026-09-04'
---

# Experience Strategy Director at MAP

- **Company:** MAP
- **Location:** Copenhagen, Denmark
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/map/jobs/8712446002

## Job description

## Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

## About WPP

MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

WPP Enterprise Solutions MAP is looking for an Experience Strategy Director to lead where connected customer experience goes next – for our clients, and for the capability itself. You'll bring deep expertise in CRM, personalization, and loyalty to a portfolio of global clients, and help set the direction for how we build first-party-data-driven experiences at scale.

What will your day look like?

As an Experience Strategy Director, you set the strategic direction for how we build cohesive, customer-first experiences across marketing automation, personalization, loyalty, and CRM for a portfolio of global clients. You will own the end-to-end customer experience, translating business opportunities into outcomes that are as engaging for consumers as they are commercially viable for our clients, staying close to the data, technology, and capabilities that turn that strategy into real, compelling interactions.

Your role is highly client-facing and you’ll build and own relationships with client leadership and key stakeholders, both internally and externally, pushing innovative thinking and setting the bar for best-in-class solutions across everything your portfolio delivers. You'll work closely with the wider client team – strategists, technologists, data specialists, and creatives – steering their work toward a single, connected vision of the customer experience.

You'll lead complex client engagements across your accounts, bringing deep specialist expertise within a core proposition such as personalization or loyalty. You're also a driving force behind the experience strategy capability itself – evangelizing and refining our experience strategy service lines, educating strategists and clients alike, and leading major new business pursuits that grow our footprint.

Client Delivery

- Set the strategic direction for your accounts, applying deep specialist expertise within a core proposition such as personalization or loyalty to every engagement.
- Own strategic impact, delivery quality, and client satisfaction across your accounts, while keeping utilization and billability healthy across your client teams.
- Act as a strategic partner and thought leader to client leadership, shaping their broader CX and marketing strategy, not just the immediate brief in front of you.
- Maximize the output of client and project teams to deliver high-quality work across several concurrent, often complex, workstreams.

Practice Development & Innovation

- Evangelize and evolve MAP's experience strategy service lines and methodologies, keeping the practice ahead of client needs, not just level with them.
- Educate clients, strategists at every level, and colleagues across capabilities on experience strategy propositions and ways of working.
- Evaluate and refine existing service lines and frameworks so they scale consistently across clients, industries, and portfolios.
- Develop the strategists working alongside you, sharing your expertise and helping shape the next generation of experience strategy talent.

Business Development

- Lead or act as primary strategy advisor on major new business pursuits, converting opportunities into profitable, long-term engagements.

Who are you going to work with?

- You'll report to the Global Head of Experience Strategy, based in Copenhagen.
- This is a highly client-facing role: you'll work closely with client teams across our global network of agencies and offices.
- You'll collaborate daily with the wider MAP capabilities, including technology, data, design, business consulting, and client services.

What do you bring to the table?

- A proven track record leading complex CX, CRM, personalization, or loyalty engagements, in an agency, consultancy, or in-house.
- Deep fluency in the platforms and data models behind connected customer experience, such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or similar, and the judgment to know where they add value and where they don't.
- Strong commercial acumen: comfortable owning the profitability, utilization, and health of a client portfolio.
- A natural teacher, able to bring strategists and clients along on complex thinking, not just present it to them.
- Excellent stakeholder management across global, matrixed environments.
- A global perspective and flair for cross-cultural collaboration, particularly between the US and Europe.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice).

## About MAP

## Company Overview
- **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale.
- **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024)
- **Founders**: Not publicly available (the MAP unit evolved within WPP)

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services
- **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more
- **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.”

## Products & Services
- **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences.
- **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs.
- **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns.
- **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration.
- **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering.
- **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability.
- **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP)
- **Key Metric**: 
  - **Annual Revenue**: Not publicly available
  - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map)
- **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform
- **Growth Signals**:
  - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map)
  - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/)
  - Helped a major beauty retailer transform CRM personalization and omnichannel experience
  - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/)
  - Increased purchase frequency and spend by 20% in 20 months for a mobility client

## Competitive Advantages
- **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency.
- **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise.
- **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”).
- **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies.
- **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave.

## Strategic Focus
- **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise.
- **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof.

## Why Work Here
- **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide.
- **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.”
- **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training.
- **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being.
- **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion.

## Sources
1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation)
2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack)
3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks)
4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions)
5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits)

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