---
title: 'Experimentation Manager at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/experimentation-manager-vml-wppenterprise-solutions-lisbon-2xkam9mv1a4w'
type: 'job'
last_seen: '2026-09-09'
---

# Experimentation Manager at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** Lisbon, Portugal
- **Posted:** 2026-05-29
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8570466002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Experimentation Operations Coordinator needed to ensure the flawless execution and ongoing management of our client's market-specific and regionally tailored experimentation-led growth initiatives.

The opportunity

Reporting directly to the Experimentation Lead, this role is centered on management through to comprehensive performance reporting and communications. Your primary focus will be the reliable ingestion, accurate dissemination, and diligent monitoring of experiments, ensuring they run efficiently, deliver trustworthy data, and are delivered on time, to specification, and are appropriately localised for target markets/regions. You will be instrumental in the day-to-day operational success of our experimentation program, acting as the crucial link between strategy and technical delivery for diverse geographical markets.

## What you’ll be doing

Operational Execution of Global Experimentation Activities

- Execute, coordinate, and monitor the day-to-day tactical operations for the client's market-specific and regional testing roadmaps, ensuring experiments are launched and monitored precisely according to plan and instructions, and are adapted for local market nuances.
- Support the Experimentation Lead by meticulously preparing and executing high-impact, experimentation-based growth opportunities, ensuring all technical and operational aspects are addressed with regional considerations in mind.
- Track and update project timelines, dependencies, and resource allocation specific to experimentation initiatives, utilising project management tools (e.g., Jira, Asana) for ticket creation and status updates to ensure successful, on-schedule, and in-scope delivery of tests and learning agendas across various regions.
- Assist in resource allocation for experiments, considering regional priorities and market differences, diligently monitor testing throughput, and accurately contribute to tracking the Return on Investment (ROI) of experimentation within established guidelines.
- Generate and disseminate clear, concise performance reports on experimentation outcomes and insights for the Experimentation Lead and relevant stakeholders, ensuring data accuracy and timely delivery, with a clear breakdown of regional performance and insights.
- Assist in maintaining robust communication channels with client stakeholders, providing regular updates on experimentation planning, execution status, and results across diverse global regions, highlighting regional performance differences as directed.
- Proactively communicate the status of experiment backlogs, planned activities, and potential blockers to the Experimentation Lead and relevant teams, including market-specific deployment considerations.

Experimentation Implementation & Operations Support

- Support the practical, hands-on application of Experimentation-Led Growth (ELG) principles across the organisation through meticulous execution, fostering a mindset of continuous learning and data-driven operations, with a focus on adapting strategies for different market needs.
- Meticulously follow and execute within the comprehensive ELG framework, methodologies, and best practices as established and directed by the Experimentation Lead, ensuring adherence to regional guidelines and requirements.
- Coordinate with cross-functional teams, including regional marketing, product, and localisation teams, to meticulously configure, execute, and support the analysis of experiments according to predefined designs, ensuring all operational steps are completed accurately and on time.
- Operate the infrastructure for continuous testing, learning, and iteration, focusing on the efficient and timely delivery of experiment setups and launches, troubleshooting operational issues as they arise, particularly those related to regional deployments.
- Extract and summarise key findings and raw data from experiment results, preparing them for detailed review and interpretation by the Experimentation Lead, including regional data anomalies and successes.

Technical Delivery & Platform Configuration

- Execute the technical configuration, setup, and launch of all experimentation programs as per detailed instructions, leveraging in-depth knowledge of the underlying technology stack crucial for testing. This includes, but is not limited to, advanced experimentation platforms, comprehensive analytics suites (for measurement), and Customer Data Platforms (CDPs) (for market-specific audience segmentation).
- Configure and implement integrated solutions by applying your understanding of the capabilities, limitations, and interoperability of these experimentation-focused technologies, ensuring they are strategically deployed precisely to maximise testing velocity, accuracy, and deliver against growth objectives, and regional market effectiveness.
- Create and manage tickets for technical tasks, bug fixes, and data requests related to experiment setup and monitoring, especially for regional deployments and localisation.

## What we want from you

This role demands a unique blend of technical expertise, meticulous execution, and strong communication skills.

Flawless Execution & Project Coordination

- Adept at meticulously executing experiments, planning steps, managing and overseeing multiple market-specific and regional initiatives by ensuring on-time and in-scope delivery as per established plans.
- Proficiency in project coordination tools (e.g., Jira, Asana, Trello) and methodologies (e.g., Agile, Waterfall), effectively creating and tracking tickets, managing dependencies, and escalating risks specific to experimentation projects, especially those impacting regional launches.
- Instrumental in meticulously following and applying efficient processes, adhering to and contributing to the refinement of repeatable frameworks for experimentation setup, technical delivery, and reporting, ensuring consistency and accuracy across all tasks, and adaptability for regional nuances.

Data-Driven Support & Commercial Awareness

- Supports data-driven decision-making by accurately extracting, compiling, and organising data from experiments, preparing it for analysis. This includes strong analytical skills, an understanding of A/B testing principles, and the ability to interpret raw datasets from experiment results to populate reports, with an emphasis on regional performance metrics.
- Understands the commercial implications of meticulous execution, consistently tying technical delivery and accurate experiment data back to measurable business value and contributing to ROI tracking, and how market variations influence commercial outcomes.
- Excels at generating and communicating performance reports, based on predefined templates and data sources, ensuring complex results and insights are presented clearly and accurately to diverse audiences as instructed, with a clear breakdown of regional performance and insights.

Exceptional Stakeholder Coordination & Communication

- Success in this role hinges on effectively coordinating and communicating with key client stakeholders across all levels and global regions. You will be a reliable point of contact for execution updates, practicing active listening and diligent expectation management around experiment delivery timelines and status, especially with regional stakeholders, understanding and addressing their unique market challenges and opportunities.
- Collaborates effectively across functions internally, serving as a key coordinator with product, engineering, marketing, and data science teams to ensure smooth execution of experimental setups, data delivery, and problem resolution, especially with regional business units and localisation teams.
- Strong ability to articulate operational processes, technical requirements, and experiment statuses clearly and concisely, including regional deployment considerations and performance.

Overall, we're seeking a highly organised, accountable, and results-driven individual with a strong systemic view, understanding how all the pieces fit together to ensure continuous, measurable impact through flawlessly executed and meticulously managed experiments across diverse market contexts.

## What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only We offer a great benefits package including  training opportunities, medical insurance, Dental insurance, Meal cards, social events, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact  the outcome of the interview process"

At  WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

To find out more, visit [enterprisesolutions.wpp.com](https://enterprisesolutions.wpp.com/) and follow us on [LinkedIn](https://www.linkedin.com/company/wpp-enterprise-solutions).

WPP Enterprise Solutions is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

## Other roles at VML/WPPEnterprise Solutions 

- [Group Director, Solution Architecture & Technical Validation](https://feeny.ai/job/group-director-solution-architecture-technical-validation-vml-wppenterprise-zxmn3jjxsc23) — Chicago Illinois, United States / New York New York, United States
- [Group Director, Network Growth Strategy & Opportunity Shaping](https://feeny.ai/job/group-director-network-growth-strategy-opportunity-shaping-vml-wppenterprise-v791nc364z18) — Chicago Illinois, United States / New York New York, United States
- [Group Director, Account Mining & Growth Intelligence](https://feeny.ai/job/group-director-account-mining-growth-intelligence-vml-wppenterprise-solutions-2fhkcec2rfvq) — New York New York, United States
- [Managing Director, WPP Media Growth Activation](https://feeny.ai/job/managing-director-wpp-media-growth-activation-vml-wppenterprise-solutions-new-hq27vphr44d7) — New York New York, United States
- [Managing Director, WPP Creative & Agency Growth Activation](https://feeny.ai/job/managing-director-wpp-creative-agency-growth-activation-vml-wppenterprise-g7vrppq09ng5) — New York New York, United States
- [Managing Director, Global Client / Top Account Growth Activation](https://feeny.ai/job/managing-director-global-client-top-account-growth-activation-vml-wppenterprise-wc70cpxd9nnv) — Chicago Illinois, United States / New York New York, United States
- [Managing Director, Enterprise Growth Architecture - North America](https://feeny.ai/job/managing-director-enterprise-growth-architecture-north-america-vml-mn8ebz0x39na) — Chicago Illinois, United States / New York New York, United States
- [Executive Director, WPP Network Growth](https://feeny.ai/job/executive-director-wpp-network-growth-vml-wppenterprise-solutions-chicago-s8hq6b5p0k55) — Chicago Illinois, United States / New York New York, United States
- [Executive Director, Growth Architecture & Enterprise Sales](https://feeny.ai/job/executive-director-growth-architecture-enterprise-sales-vml-wppenterprise-g3r0sxqckyvt) — Chicago Illinois, United States / New York New York, United States
- [Estágio em Atendimento](https://feeny.ai/job/estagio-em-atendimento-vml-wppenterprise-solutions-sao-paulo-zv17gt1016vd) — São Paulo, Brazil