--- title: 'Expression of interest at Procreate' canonical: 'https://feeny.ai/job/expression-of-interest-procreate-hobart-p7a3a8hx7xsf' type: 'job' last_seen: '2026-09-08' --- # Expression of interest at Procreate - **Company:** Procreate - **Location:** Hobart - **Employment:** full-time - **Work type:** onsite - **Posted:** 2021-05-28 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/procreate/df9636e7-2233-46d5-9752-6ccf0f89f780 ## Job description At Procreate we're dedicated to making exceptional creative tools by combining beautiful user experiences with high performance engineering. Used by millions around the globe, Procreate is committed to placing more power in the hands of creatives. ## Who we are One of the driving factors behind Procreate’s success is our close-knit teamwork. We believe the key to invention is the open flow of ideas and collaboration — revelling in the creative process and taking the time to hone our craft. Together we’re dedicated to building creative software that is powerful, accessible, and intuitive. We’re not afraid to rethink, iterate and persist until we genuinely believe in our work. We’re a rare breed of driven people from all over the world. Each of us brings something special to the table, through our unique backgrounds and experience. Every day we inspire each other to continue our relentless pursuit, passion, and hunger to produce the highest quality work, while remaining humble in our achievements. Co-founded by James and Alanna Cuda in 2011, Procreate has remained independent and self-funded for over 10 years. Since its launch, Procreate has been loved by millions around the world, received two coveted Apple Design Awards, and been the best-selling app on iPad for the past six years running. In 2018, Procreate Pocket also received an iPhone app of the year award. In 2023, an all new animation app Procreate Dreams was released. We want to hear from you Our recruitment process is made to provide you with opportunities for you to show us what you're capable of, instead of assessing you solely on your CV. We’d love to hear about how you see yourself contributing to Procreate in this role. If this sounds like the type of environment you could thrive in, apply now to be considered for the role! ## About Procreate ## Company Overview - **One-liner**: Procreate develops powerful, intuitive digital illustration and animation apps for iPad and iPhone, used by millions of creatives worldwide. - **Entity Type**: Private (Bootstrapped; self-funded since 2011, no outside investors) - **Headquarters**: Hobart, Tasmania, Australia (also has an office in Sydney) - **Founded**: 2011 - **Founders**: James Cuda (CEO & Co-founder) – other co-founders not publicly named ## Core Business - Primary industry: Creative software / digital art tools - Target customers: B2C – professional artists, studios, and beginners; also used in education - Mission: “Amplify human creativity” and “make tools to amplify your creativity” ## Products & Services - **[Procreate](https://procreate.com/procreate)**: Award-winning iPad illustration app with a custom 64-bit painting engine. One-time purchase, ranked #1 paid app on the App Store for seven years straight. - **[Procreate Dreams](https://procreate.com/dreams)**: iPad animation app for creating frame-by-frame and keyframe animations, launched in 2023. - **[Procreate Pocket](https://procreate.com/pocket)**: Mobile version of Procreate for iPhone, optimized for on-the-go sketching. ## Market Standing - **Valuation/Market Cap**: Not publicly available (company is bootstrapped and independent). - **Key Metric**: Total funding = $0 (self-funded). Annual revenue not disclosed; as the top paid app, revenue is primarily from App Store sales. - **Notable Investors/Partners**: None (no outside investors). Partnerships include Apple (three Apple Design Awards, featured in Apple events). - **Growth Signals**: Headcount of 128 employees (+49.5% YoY as of 2026); 10 open positions; workforce distributed across 35 countries; consistent #1 paid app status for over 7 years. ## Competitive Advantages - **Fierce independence**: No investor pressure allows long-term bets on technology and design. - **Custom graphics engine**: Proprietary 64-bit painting engine delivers industry-leading performance on iOS. - **Intuitive design**: Focus on simplicity and performance that appeals to both beginners and professionals. - **Brand loyalty**: Strong community and reputation as the gold standard for mobile digital art. ## Strategic Focus - Continue investing in ambitious roadmap for Procreate and Procreate Dreams, with an emphasis on rendering performance and new creative capabilities. - Expanding the engineering team (hiring Senior Software Engineers – Swift, Rendering, Systems; iOS Engineers). - Maintaining a small-team, collaborative culture while scaling headcount carefully. ## Why Work Here - **Culture**: Artist-driven, supportive, and autonomy-focused. “We see ourselves as artists and support each other in our craft.” - **Work model**: Most roles are on-site in Hobart or Sydney, but the company has employees in 35 countries (some remote/distributed). Relocation support is offered for candidates moving to Australia. - **Perks**: Relocation assistance (flights, lump-sum allowance, short-term accommodation), private health insurance for employee and family. - **Engineering environment**: Work on products used by millions, with a focus on Swift, Metal, and custom GPU technologies. Small teams, close collaboration with technical leadership. - **Recruitment process**: Three conversational rounds (Talent Acquisition, Team Lead, Executive). No coding tests mentioned; emphasis on culture fit and motivation. ## Sources 1. [procreate.com/who-we-are](https://procreate.com/who-we-are) 2. [jobs.lever.co/procreate](https://jobs.lever.co/procreate) 3. [procreate.careers](https://procreate.careers/) 4. [linkedin.com/company/procreate-art](https://linkedin.com/company/procreate-art) ## Other roles at Procreate - [Finance Manager](https://feeny.ai/job/finance-manager-procreate-hobart-nw5wy3jwrnqw) — Hobart - [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-procreate-hobart-k96wc7sxvd9g) — Hobart - [Engineering Manager - iOS](https://feeny.ai/job/engineering-manager-ios-procreate-sydney-ba004va7hgar) — Sydney, Australia - [Senior Software Engineer - Swift](https://feeny.ai/job/senior-software-engineer-swift-procreate-hobart-j4vfefgmdhr9) — Hobart - [Engineering Manager - iOS](https://feeny.ai/job/engineering-manager-ios-procreate-hobart-af7wq7gy1t84) — Hobart - [Product Designer](https://feeny.ai/job/product-designer-procreate-hobart-eagave8e1w1b) — Hobart - [Senior Software Engineer - iOS](https://feeny.ai/job/senior-software-engineer-ios-procreate-hobart-3vt3j5zd7mr7) — Hobart - [Senior Software Engineer - Systems](https://feeny.ai/job/senior-software-engineer-systems-procreate-hobart-r1d7yb6re03h) — Hobart - [Senior Software Engineer - Rendering](https://feeny.ai/job/senior-software-engineer-rendering-procreate-hobart-n96ha325etqd) — Hobart - [Expression of interest](https://feeny.ai/job/expression-of-interest-portable-remote-t566dnfsty9c)