---
title: 'Fashion Paid Media Senior Performance Analyst at Power Digital'
canonical: 'https://feeny.ai/job/fashion-paid-media-senior-performance-analyst-power-digital-argentina-zj5hqwz2eqp1'
type: 'job'
last_seen: '2026-10-18'
---

# Fashion Paid Media Senior Performance Analyst at Power Digital

- **Company:** Power Digital
- **Location:** Argentina
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5259463007

## Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

*Proficiency in spoken and written English at an advanced level is required for this role

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

- Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
- Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
- Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
- Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
- Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
- Ensure accurate budget pacing and advise on budget changes.
- Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
- Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
- Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
- Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
- Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
- Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
- Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
- Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
- Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

- 5-6 years of digital marketing experience; 4+ years in an agency setting
- Minimum 3 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more of the following additional campaign types:
- Performance Max
- Standard Shopping
- YouTube Ads
- Display Advertising
- Local campaigns
- Bing Ads
- Minimum 3 years of hands-on experience with Meta ads direct response campaigns
- Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)
- Lead Gen and B2B experience
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid advertising in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
- Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company

## Key Performance Indicators (KPIs)

- Client Book Revenue per Employee: $30k
- Client Retention (bi-annual): 90%
- Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

- Owns or supports the Associate Director who owns one of Power’s 5 pillars
- Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
- Plays an active role in team-member development within the department

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

## About Power Digital

## Company Overview
- **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands.
- **Entity Type**: Private (backed by private equity)
- **Headquarters**: San Diego, California, United States
- **Founded**: 2012
- **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/)

## Core Business
- **Primary industry**: Digital Marketing / Advertising Services
- **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally.
- **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).

## Products & Services
- **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management.
- **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact.
- **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity.
- **Growth Signals**: 
  - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).

## Competitive Advantages
- **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients.
- **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services.
- **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth.
- **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).

## Strategic Focus
- **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments.
- **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data).
- **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services.
- **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience.

## Why Work Here
- **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles.
- **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility.
- **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment.
- **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds.

## Sources
1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/)
2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing)
3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/)
4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/)
5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/)

## Other roles at Power Digital

- [Paid Media Strategist, Fashion](https://feeny.ai/job/paid-media-strategist-fashion-power-digital-united-states-6bb1r0rpzkhv) — United States
- [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-nicaragua-efse089h66k9) — Nicaragua
- [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-mexico-5t91kw5a9a5r) — Mexico
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- [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-ecuador-akv7n5ahq4nz) — Ecuador
- [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-argentina-ma4htabc4ypn) — Argentina
- [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-brazil-x24gnfgz14ke) — Brazil
- [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-colombia-dfwjw9p5b1xe) — Colombia
- [Data Operations Lead, B2B](https://feeny.ai/job/data-operations-lead-b2b-power-digital-ecuador-kb8sjxeg4mnf) — Ecuador
- [Data Operations Lead, B2B](https://feeny.ai/job/data-operations-lead-b2b-power-digital-nicaragua-7gfw8ttk17tg) — Nicaragua