---
title: 'Field Marketing Event Regional Lead at Tractian'
canonical: 'https://feeny.ai/job/field-marketing-event-regional-lead-tractian-sao-paulo-cgayfxx02h3t'
type: 'job'
last_seen: '2026-09-15'
---

# Field Marketing Event Regional Lead at Tractian

- **Company:** Tractian
- **Location:** São Paulo, Brazil
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.gem.com/tractian-technologies-inc-/0b0ddfa8-9403-4a52-bc3f-4919fcb655ae

## Job description

Marketing at TRACTIAN Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

## What you'll do

This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution. You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence.

## Responsibilities

- Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.
- Lead, mentor, and scale the regional events team, including regional and functional contributors.
- Define event standards, playbooks, and best practices to ensure consistency across markets.
- Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis.
- Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes.
- Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement.
- Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region.
- Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings.
- Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale.
- Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes).
- Use insights and data to continuously improve event strategy, formats, and execution.
- Own regional event budgets, forecasting, and ROI measurement.

## Requirements

- 6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events.
- Proven experience leading teams and complex, region-wide programs.
- Deep expertise managing flagship tradeshows, brand events, and internal company events.
- Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously.
- Experience owning event technology stacks and vendor ecosystems.
- Exceptional stakeholder management and communication skills.
- Comfortable operating in fast-paced, high-growth environments.
- Willingness to travel as needed.

Bonus Points

- B2B SaaS, industrial tech, or enterprise technology background.
- CMP Certification.
- Experience building event programs from the ground up in a scaling company.
- Familiarity with revenue attribution and pipeline influence models.

## Compensation & Benefits

- Competitive Compensation
- 30 days of paid annual leave
- Education and courses stipend
- Earn a trip anywhere in the world every 4 years
- R$1.035/month for meals allowance
- Health plan with national coverage and without coparticipation
- Dental Insurance: we help you with dental treatment for a better quality of life.
- Wellhub Membership: Access a wide range of gyms and training programs.

## About Tractian

## Company Overview
- **One-liner**: Tractian is an industrial operating system company that combines AI-driven hardware, software, and sensor technology to predict machine failures, eliminate production downtime, and boost operational efficiency for factories worldwide.
- **Entity Type**: Private (Series C, $120M raised as of December 2024)
- **Headquarters**: Atlanta, Georgia, United States (with a significant hub and co-origin office in São Paulo, Brazil)
- **Founded**: 2019
- **Founders**: Igor Marinelli (CEO and Founder)

## Core Business
- **Primary industries**: Industrial IoT, Predictive Maintenance, Asset Condition Monitoring, Artificial Intelligence, Manufacturing Software
- **Target customers**: B2B, Enterprise, Industrial operators (manufacturing plants, shop floors, maintenance teams)
- **Mission**: To eliminate production downtime and elevate human potential in factories worldwide — bridging the gap between humans and machines by making maintenance and reliability a streamlined, cost-efficient advantage.

## Products & Services
- **Tractian Asset Condition Monitoring Platform**: An end-to-end software solution that tracks, prioritizes, and acts on machine health data, providing clear priorities, reduced downtime, and higher uptime.
- **Industrial-Grade Sensors**: Hardware devices built for accuracy and high-fidelity data collection on machine vibration, temperature, and other condition metrics.
- **Industrial Copilot (AI)**: A GPT-based, specialized AI assistant that generates specific, actionable insights tailored to industrial environments, avoiding the context and accuracy issues of generic large language models.
- **Assisted Maintenance**: A category pioneered by Tractian, using AI to identify problems on machines and suggest preventive actions, supporting maintenance professionals in real time.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); raised $120M in Series C in December 2024.
- **Key Metric**: Total funding across 7+ rounds includes a $120M Series C (Dec 2024), a BRL 230M Series B (Aug 2023), and earlier seed rounds; annual revenue not publicly available (reported as $5M by a third-party aggregator, but considered a low estimate not confirmed by the company).
- **Notable Investors/Partners**: Investor names not fully listed in public sources, but the Series C round included 4 investors and the Series B had 8 investors; the company has raised from multiple funds across its history.
- **Growth Signals**:
  - Headcount grew 51.4% YoY to 405 employees (with 287 net-new hires)
  - Ranked #24 Fastest-Growing Company in North America
  - 126 active job openings at time of research
  - 110,000+ LinkedIn followers, growing 20.1% yearly
  - Customers' operations generate over 5% of global industrial GDP
  - Clients see 6–12x ROI, with an average of $6,000 saved per monitored machine annually

## Competitive Advantages
- **Only end-to-end platform** in the market that combines hardware sensors, software, and AI to prevent machine failures and protect production.
- **Specialized AI for industry**: Unlike generic LLMs, Tractian’s Industrial Copilot is trained/contextualized for industrial environments, providing precise, accurate, and actionable insights.
- **First-mover category leadership**: Pioneered the "Assisted Maintenance" category and is recognized as a leader in IoT and Asset Management.
- **Deep industry expertise**: Built by and staffed with people who understand shop-floor challenges, ensuring the product is practical and adopted by frontline workers.

## Strategic Focus
- Scaling its position as the **Industrial Copilot** — moving beyond predictive maintenance to a broader AI-driven operational copilot that drives direct ROI.
- Expanding global footprint across North America, South America, and Europe (with existing offices in Atlanta, São Paulo, Germany, and Spain).
- Growing engineering, data, and go-to-market teams to accelerate product development and market penetration.
- Continuing to digitize the largely undigitized industrial sector, enabling AI-driven optimization for manufacturing plants of all sizes.

## Why Work Here
- **Meaningful work**: Directly empower the industrial and frontline workers who keep the global economy moving.
- **High-growth environment**: 51%+ yearly headcount growth and strong external recognition make this a fast-moving, high-visibility place to build a career.
- **Engineering culture**: Hardware developers, data scientists, and software engineers build cutting-edge technology from scratch on complex, hard-to-solve problems.
- **Values ("Blue Caps")**: Customer obsession, transparency, ownership, demanding-and-supportive leadership, and uncompromising quality.
- **Flexibility**: Work types include Remote, Hybrid, and On-site roles, depending on position and location.
- **Compensation & culture**: Employee reviews show a 4.0/5.0 overall rating, with strong marks for compensation (4.5) and career development (4.1).
- **Open technical roles**: Actively hiring for Analytics Engineer, Senior Data Engineer, Senior Frontend Software Engineer, and more.

## Sources
1. [tractian.com/en/about](https://tractian.com/en/about)
2. [tractian.com/en](https://tractian.com/en)
3. [careers.tractian.com](https://careers.tractian.com/)
4. [linkedin.com/company/tractian](https://www.linkedin.com/company/tractian)
5. [careers.tractian.com/jobs](https://careers.tractian.com/jobs)

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