---
title: 'Field Marketing Manager at Empower Brands'
canonical: 'https://feeny.ai/job/field-marketing-manager-empower-brands-united-states-qrbz3nhxyg8e'
type: 'job'
last_seen: '2026-09-09'
---

# Field Marketing Manager at Empower Brands

- **Company:** Empower Brands
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/empowerbrands/jobs/5386519008

## Job description

## ABOUT THE ROLE

The Field Marketing Manager bridges the gap between national brand strategy and local business performance. As the local marketing advisor for a portfolio of franchise owners, you'll help owners understand how marketing influences every stage of their business—from lead generation and sales conversion to profitability, market share, and long-term growth.

Working alongside Franchise Business Consultants (FBCs), Digital Marketing partners, Operations, and Brand Leadership, you'll help franchise owners interpret performance data, identify opportunities, prioritize investments, and develop action plans that improve measurable business results.

LOCATION: Richmond, VA (preferred) or Remote (U.S.)

TRAVEL: Approximately 50%

## WHY THIS ROLE MATTERS

Marketing is one of the largest investments our franchise owners make. Every recommendation we provide should help owners:

- Protect their bottom line.
- Maximize return on marketing investment.
- Generate sustainable, profitable growth.
- Make confident, data-informed business decisions.

As a franchisee-first organization, we believe our success is directly tied to the success of the owners we serve. The Field Marketing Manager is one of the most important advocates for that success.

## CORE RESPONSIBILITIES

Drive Local Business Performance

Support the localized performance strategy for your assigned franchise owners by connecting marketing investments to measurable business outcomes.

- Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities.
- Evaluate marketing ROI using metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs.
- Facilitate quarterly local business reviews focused on improving local business performance.
- Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions.
- Recommend strategic priorities that improve profitability—not simply increase lead volume.
- Support owners and drive accountable to agreed-upon growth plans and execution.

Marketing Performance Analytics

Use marketing intelligence to help owners make better business decisions.

- Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, Paid Social, websites, reputation management, and other demand generation programs.
- Translate complex reporting into practical business insights.
- Identify opportunities, risks, and trends across assigned markets.
- Benchmark performance against comparable franchise locations.
- Recommend strategic adjustments based on business performance—not assumptions.

Partner Across the Franchise Support Team

Marketing doesn't operate in a vacuum. You'll work side-by-side with Franchise Business Consultants to provide coordinated support throughout the franchise owner's journey. Together you'll support:

- New owner onboarding and market launches.
- Local performance improvement initiatives.
- Territory expansion and multi-location growth.
- Long-term business planning.

Our franchise owners experience one support team with one shared objective: helping them build exceptional businesses.

Optimize Marketing Investments

While you won't manage campaigns directly, you'll ensure franchise owners are maximizing the value of their local marketing:

- Review campaign performance alongside digital marketing partners.
- Help owners understand vendor recommendations and ask better business questions.
- Identify funnel breakdowns and opportunities for improvement.
- Recommend optimization strategies grounded in performance data.
- Advocate for solutions that protect the owner's investment and drive stronger business outcomes.

## QUALIFICATIONS

Required

- Bachelors degree in marketing, business, or a related discipline
- 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.
- Experience working directly with business owners or executive-level clients.
- Strong understanding of marketing analytics and business performance metrics.
- Experience facilitating strategic business reviews and presenting recommendations to stakeholders.
- Excellent communication, relationship management, and consulting skills.

## Preferred

- Franchise, Home services or multi-location experience a plus
- Agency or client strategy experience.
- Experience working with digital marketing vendors.

The estimated compensation range for this position is a base salary of $90,000 to $105,000. Actual compensation for the position is based on a variety of factors, including, but not limited to years of experience, skills, qualifications, and geographic location.

## WHO WE ARE:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at [EmpowerFranchising.com](https://empowerfranchising.com/).

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. #LI-Remote

## About Empower Brands

## Company Overview
- **One-liner**: Empower Brands is a franchise platform that owns and supports a portfolio of industry-leading commercial and residential service brands across North America.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Glen Allen, Virginia, United States
- **Founded**: 2022 (formed through the merger of Lynx Franchising and Outdoor Living Brands; individual brand histories date back to 1980)
- **Founders**: Not publicly listed; leadership team includes CEO Scott Zide

## Core Business
- **Primary industry**: Franchise management / Consumer Services (commercial and residential services)
- **Target customers**: Franchisees (B2B) – entrepreneurs and investors looking to operate a franchise; end customers are homeowners and businesses needing restoration, cleaning, outdoor living, and home improvement services.
- **Mission statement**: “To grow world-class brands by unleashing unwavering determination, devotion, and achievement.” [empowerfranchising.com/about-empower-brands/](https://empowerfranchising.com/about-empower-brands/)

## Products & Services
Empower Brands does not sell a single product but operates a portfolio of ten franchise brands, each offering specific services:

- **Archadeck Outdoor Living** – Design and build custom outdoor living structures (decks, patios, pergolas).
- **Bumble Roofing** – Residential and commercial roofing services.
- **Canopy Lawn Care** – Lawn care and landscaping services.
- **Conserva Irrigation** – Smart irrigation systems and water conservation services.
- **FRSTeam** – Fire, water, and disaster restoration services.
- **JAN-Pro** – Commercial cleaning and janitorial services.
- **Koala Insulation** – Home insulation services.
- **Outdoor Lighting Perspectives** – Custom outdoor lighting design and installation.
- **Superior Fence and Rail** – Fence and railing installation for residential and commercial properties.
- **Wallaby Windows** – Window replacement and installation.

All brands operate under a franchise model where Empower provides support, systems, and processes to franchisees.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metric**: Total system-wide sales of **$1.6 billion** in fiscal year 2025 (as of September 30, 2025) [empowerfranchising.com/about-empower-brands/](https://empowerfranchising.com/about-empower-brands/)
- **Notable Investors/Partners**: MidOcean Partners (acquired Lynx Franchising in 2020) [empowerfranchising.com/about-empower-brands/](https://empowerfranchising.com/about-empower-brands/)
- **Growth Signals**:
  - Acquired Canopy Lawn Care, Koala Insulation, and Wallaby Windows in 2023 [LinkedIn](https://www.linkedin.com/company/empower-franchising)
  - Headcount grew 6.7% year-over-year to 125 employees [LinkedIn](https://www.linkedin.com/company/empower-franchising)
  - Active job postings increased 109.1% year-over-year (23 open positions) [LinkedIn](https://www.linkedin.com/company/empower-franchising)

## Competitive Advantages
- **Portfolio diversification**: Operates ten distinct brands across residential and commercial services, reducing reliance on a single market segment.
- **Proven franchise systems**: Each brand brings decades of operational experience (e.g., FRSTeam founded 1988, Archadeck founded 1980) with established processes for franchisee success.
- **Cross-promotion and co-selling**: Ability to introduce clients to multiple services across brands (e.g., a customer of Outdoor Lighting Perspectives can be offered Conserva Irrigation or Wallaby Windows) [empowerfranchising.com/about-empower-brands/](https://empowerfranchising.com/about-empower-brands/)
- **Franchisee-first mindset**: Dedicated support teams focused on helping franchisees grow from day one to exit.

## Strategic Focus
- **Foster organic growth**: Drive same-store sales growth with existing franchisees.
- **Expand footprint**: Recruit new franchisees to broaden geographic reach.
- **Acquire additional brands**: Continue adding new brands to the portfolio through acquisition and incubation.
- **Enhance support**: Improve systems, processes, and teams to better serve franchisees [empowerfranchising.com/about-empower-brands/](https://empowerfranchising.com/about-empower-brands/)

## Why Work Here
- **Culture**: People-first environment built on five core values: People-First, Creators, Genuine, Go-Getters, and Principled. Emphasis on empathy, integrity, and fun [empowerfranchising.com/careers/](https://empowerfranchising.com/careers/)
- **Benefits**: Health insurance, 401k match, company-provided disability, generous time off, tuition reimbursement, leadership training, and lunch-and-learns [empowerfranchising.com/careers/](https://empowerfranchising.com/careers/)
- **Work environment**: Office-based in Glen Allen, VA (no explicit remote/hybrid policy mentioned, but LinkedIn shows headquarters location). The team of 125 fosters a collaborative, franchisee-focused atmosphere.
- **Growth opportunities**: Company is actively growing (headcount up 6.7% YoY, job postings up 109% YoY), offering roles in operations, finance, marketing, IT, HR, and more. Continued learning is supported through conferences and professional development [empowerfranchising.com/careers/](https://empowerfranchising.com/careers/)
- **Leadership**: Experienced executive team with over a century of combined franchise experience [empowerfranchising.com/our-team/](https://empowerfranchising.com/our-team/)

## Sources
1. [empowerfranchising.com/careers/](https://empowerfranchising.com/careers/)
2. [empowerfranchising.com](https://empowerfranchising.com/)
3. [empowerfranchising.com/about-empower-brands/](https://empowerfranchising.com/about-empower-brands/)
4. [LinkedIn](https://www.linkedin.com/company/empower-franchising)
5. [empowerfranchising.com/our-team/](https://empowerfranchising.com/our-team/)

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