--- title: 'Field Marketing Manager (f/m/x) at doinstruct' canonical: 'https://feeny.ai/job/field-marketing-manager-f-m-x-doinstruct-within-xkskk0qhfvd8' type: 'job' last_seen: '2026-09-05' --- # Field Marketing Manager (f/m/x) at doinstruct - **Company:** doinstruct - **Location:** Within, Germany - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-15 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/doinstruct/737654a7-b6af-4ff3-ad72-44deedf365a6 ## Job description Field Marketing Manager (f/m/x) Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow-up happen. It's a more strategic seat than field marketing usually gets, and it's yours to run. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, which means our events aren't generic SaaS conferences. You'll be in the rooms where these buyers actually are, and you'll own what we get out of being there. This is also a solo seat. The trade-show calendar already exists, so you're not starting from zero, but there's no playbook yet for turning it into pipeline. If you're excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you. 🎯 What you'll own - Set a pipeline target for every event (owned, sponsored, in-person, virtual), and own what it returns. - Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what's about to go wrong. - Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff. - Own the pipeline-driving webinar program, separate from our learning webinars, including partner co-runs where they make sense. - Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non-digital-native frontline audience. - Manage the people around an event, from vendors to the SDRs and managers you need for follow-up to the CEO when you need a deck approved, including saying no to an internal favorite when you have to. - Grow into leading the field marketing function as doinstruct expands beyond one market. πŸ™‹ Who you are - You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. - You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. - You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work. - You're based in Germany, fluent in German, and fine with regular travel to events around the country. This role can't be done remotely. - Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work. 🀩 What's different here You own the channel, not a slice of it. That's the upside and the hard part in one sentence. There's no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow-up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit. πŸš€ Why doinstruct - 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation at an event easier. - The marketing team has just finished forming, so you're joining at a point where what you build sticks. - We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going. - A real path to lead field marketing as we expand beyond a single market. πŸ“ˆ What success looks like 3 months You've taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours. 6 months Events you've run have produced pipeline you can point to and explain. The follow-up loop with sales works because you made it work. You've already cut or changed something on the calendar based on what's actually generating opportunities. 12 months The way doinstruct runs events looks different than it did when you started, and you're the reason. There's a repeatable motion for turning an event into pipeline, and as the function expands, you're the obvious person to lead it. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com. ## About doinstruct ## Company Overview - **One-liner**: doinstruct is an AI-powered frontline operational excellence platform that automates multilingual training and compliance for deskless workers. - **Entity Type**: Private (Series A, raised $18M in April 2025; total funding $33.8M) - **Headquarters**: Berlin, Germany - **Founded**: 2021 - **Founders**: Charlotte Rothert (CEO & Co-Founder), Mona Feder (Co-Founder & CPO), Thorsten Gross (GrΓΌnder), Daniel Marinkovic (GrΓΌnder) ## Core Business - **Industry**: Software Development, focused on frontline workforce training, compliance, and operational excellence. - **Target Customers**: B2B – primarily companies with deskless/frontline workers in manufacturing, logistics, food production, and other regulated industries. Serves both SMEs (up to 150 users) and enterprises. - **Mission**: Empower the backbone of society – the frontline workforce – by making workplaces safer, more compliant, and more efficient. ## Products & Services - **Manager (Web App)**: Control center for training automation, compliance tracking, certificates, and audit readiness. Role- and site-specific training pushed automatically. - **App (Mobile-first)**: Delivers clear, multilingual training directly to frontline workers – no downloads, no passwords, instant access. - **Genius (AI Engine)**: Instantly generates, translates, and updates trainings from SOPs, expert input, industry knowledge, and international standards. Powers the entire platform. - **Doinstruct API**: Modern REST API for integration with existing HR, HSE, and employee apps. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metrics**: Annual Revenue $5.7M (LinkedIn estimate); Total Funding $33.8M; 400+ customers; 75 employees (+26.1% YoY) - **Notable Investors/Partners**: HV Capital (led Series A), Creandum, Spotify (participated in venture round), HTGF (alumni go to) - **Growth Signals**: Expanded to 7 countries (Germany, UK, Italy, Ireland, Czechia, Kosovo, Netherlands); active US hiring (Founding Account Executive, Senior Account Executive – USA); 35+ languages supported; LinkedIn followers up 61.5% year-over-year. ## Competitive Advantages - **AI-powered content generation and translation** (Genius) reduces manual effort for creating and updating training in 35+ languages. - **Audit-ready compliance** (GFSI/IFS8 compliant) with 0% deviations reported by customers. - **Mobile-first, password-free access** drives high adoption among deskless workers. - **Multilingual by default** – platform available in 35+ languages, enabling global scale. - **Transparent per-user pricing** with low deployment effort (start within 24 hours). ## Strategic Focus - **US market expansion** – hiring founding sales roles on the East Coast. - **Scaling AI capabilities** – Genius engine is central to product evolution. - **Deepening enterprise integrations** via API and partnerships. - **Customer success and retention** – growing Customer Experience and Customer Success teams. ## Why Work Here - **Culture**: Office-first in Berlin (dog-friendly, collaborative environment) with hybrid options. Remote roles available within Germany and US East Coast. - **Perks**: 50€ monthly voucher (Belonio), Babbel language learning subscription, JobBike leasing, Urban Sports Club/eGym membership, 20% bAV subsidy, and discounts on sustainable products. - **Values**: Ownership, Honesty, Enabler, Appreciation – high autonomy and direct feedback. - **Growth**: Fast-growing startup (26% headcount growth YoY) with clear progression opportunities. Teams are lean and impact-driven. - **Engineering**: Modern tech stack, AI-first product, and a focus on building for the underserved frontline workforce. ## Sources 1. [doinstruct.com](https://www.doinstruct.com/) 2. [LinkedIn – doinstruct](https://www.linkedin.com/company/doinstruct/) 3. [CB Insights – doinstruct](https://www.cbinsights.com/company/doinstruct) 4. [Built In – doinstruct Software GmbH](https://builtin.com/company/doinstruct-software-gmbh) 5. 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