---
title: 'Field Marketing Manager at Haast'
canonical: 'https://feeny.ai/job/field-marketing-manager-haast-new-york-rhdygeqrnfps'
type: 'job'
last_seen: '2026-10-17'
---

# Field Marketing Manager at Haast

- **Company:** Haast
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/haast/8920e44b-af1b-4b78-9270-d66cc4eef0ca

## Job description

Field Marketing Manager, US Location: Remote (US), Eastern time zone preferred Travel: ~30% for conferences, dinners, and regional events

## About Haast

We're building one of the first agentic systems for enterprise legal and compliance teams that actually automates their manual work. End-to-end. Delivering 80% faster compliance reviews and 4x productivity gains.

We recently closed a $12M USD Series A (Peak XV Partners, DST Global, Airtree) and are ramping hard; building the infrastructure that will completely re-define how enterprises think about compliance.

Think Canva for design. Atlassian for projects. Haast for compliance.

## Why This Role Exists

As Haast enters the US market after building traction in Australia, we know buyers don't find us by accident. They see us at the right conference. They get pulled into the right campaign. They hear from a rep with the right message at the right moment. All of that has to come together for a fast moving financial services buyer to actually pick Haast.

This role owns that work end to end: events, campaigns, ABM, digital activation, email, and the enablement that gets sales the tools and timing they need.

## What You'll Own

- Run the US field marketing calendar end to end: conference sponsorships, executive dinners, roundtables, and webinars – from concept through budget, logistics, promotion, and follow-up
- Build and execute account-based programs against Haast's priority accounts, working closely with sales to identify targets and tailor engagement
- Run integrated, pain-based campaigns that pair field activity with outbound, content, and paid support
- Manage HubSpot as our marketing system of record – campaign builds, workflows, list management, and reporting – keeping data clean and attribution accurate
- Run email marketing that supports campaigns and nurtures accounts through the pipeline
- Develop co-marketing relationships with partners as they're established, from joint events to shared campaigns
- Support website work: content updates, landing pages, and ongoing optimization
- Manage US paid media activation in support of campaigns and events
- Build sales enablement materials and give the US sales team what they need, when they need it, to work field and campaign leads
- Support execution of global (EU) campaigns, coordinating with the broader team

## What We're Looking For

- 5+ years of B2B marketing experience spanning field marketing and hands-on digital execution, ideally in SaaS or a similarly complex sale
- A track record of running events – conferences, dinners, webinars – that generate real pipeline, not just attendance
- Experience running or supporting ABM programs alongside a sales team
- Strong, hands-on HubSpot experience
- Comfort owning a budget and reporting on ROI – you know the difference between activity and impact
- Experience supporting or coordinating global/multi-region marketing programs
- Experience supporting website work (CMS, landing pages)
- A self-starter who's equally comfortable setting strategy and executing the details
- Based in the US, Eastern time zone preferred, with willingness to travel ~30% for events

Nice to have: experience marketing into financial services or another regulated industry; experience with paid media platforms (LinkedIn Ads, Google Ads); basic design skills (Canva) for quick landing page or asset turnaround.

## Why Haast

- Own a function early: you'll shape how Haast shows up in market
- Report directly to our newly hired VP of Marketing based in the US, building this function together from the ground up
- Work on something real and trusted by major global enterprises
- Grow fast: learn more in 12 months than most roles offer in three years
- Equity and upside: we share success with the people building it
- Culture: ambitious, engineering-led, no red tape
- Benefits: Health Insurance, 401k, Generous PTO

How to Apply Apply with:

- Your resume/CV
- A brief note on this question: Tell us about an event or campaign you've executed that you're genuinely proud of. What was the outcome?

No closing date. We review applications on a rolling basis. At Haast, we believe bold ideas come from diverse perspectives. We're committed to building a team that reflects the world we work in. Even if you don't tick every box, we'd love to hear from you.

## About Haast

## Company Overview
- **One-liner**: Haast provides an AI-powered compliance operating system that automates the review, monitoring, and management of marketing and content compliance for highly regulated industries.
- **Entity Type**: Private (Series A)
- **Headquarters**: Sydney, New South Wales, Australia
- **Founded**: 2022
- **Founders**: Kunal Vankadara and Liam King

## Core Business
- **Primary industry/industries**: Regulatory Compliance Software, AI-Powered Content Review, Marketing Compliance
- **Target customers**: Enterprise businesses in highly regulated industries including Financial Services, Pharmaceuticals, FMCG/Retail, Telecoms, Media & Entertainment, Gaming, Utilities, and Transportation.
- **Mission or purpose statement**: "To remove manual work from marketing and content compliance, enabling organizations to achieve higher compliance faster without painful time-consuming reviews – unlocking time for your team to do more skilled work they enjoy, and value for your business." [haast.io](https://haast.io/about)

## Products & Services
- **Haast Check (Core Platform)**: An AI-powered compliance review system that automates pre-publish content reviews. It learns an organization's specific risk tolerance and applies it consistently across content, product cycles, and customer communications. Integrates with tools like Figma, Office365, Workfront, and Google Docs. [haast.io](https://haast.io/)
- **Compliance Risk Monitoring (Post-Live)**: Real-time scanning of websites, social media, and partner sites to detect compliance drifts and risks across the entire digital footprint. [haast.io](https://haast.io/)
- **Regulatory Change Tracking (Beta)**: Automatically monitors regulatory changes relevant to a company's region, industry, and business, providing alerts and automated impact assessments. [haast.io](https://haast.io/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total funding raised is **$16.75M** (Series A). The latest round was a **$12M Series A** announced in April 2026. [cbinsights.com](https://www.cbinsights.com/company/haast)
- **Notable Investors/Partners**: Investors include Black Sheep Capital, Aura Ventures, AirTree Ventures, Peak XV Partners, DST Global, and 11 others. [cbinsights.com](https://www.cbinsights.com/company/haast)
- **Growth Signals**:
    - **Headcount Growth**: The company has grown rapidly from ~16 employees to **35 employees** (as of mid-2026), representing a **116.7% year-over-year increase**. [linkedin.com](https://www.linkedin.com/company/haast-ai)
    - **Hiring Velocity**: Active job postings have grown **600% year-over-year**, with monthly hiring up 27.3%. [linkedin.com](https://www.linkedin.com/company/haast-ai)
    - **Market Traction**: The platform claims to cut marketing review time by 80% and accelerate go-to-market speed by 3x. [haast.io](https://haast.io/)

## Competitive Advantages
- **Risk-Tolerance Customization**: Unlike generic AI tools or keyword-based scanners, Haast learns and applies an organization's unique risk appetite, dramatically reducing false positives and ensuring defensible compliance. This is a core differentiator. [haast.io](https://haast.io/)
- **Attorney-Led Implementation**: The company's in-house legal team (a mix of ex-lawyers and consultants) works directly with customers to translate policies and precedents into the system, ensuring accuracy from day one. [haast.io](https://haast.io/)
- **End-to-End Lifecycle Coverage**: Haast covers the full compliance lifecycle—from pre-publish review to post-live monitoring and regulatory change tracking—all within a single platform. [haast.io](https://haast.io/)
- **Enterprise-Grade Security**: Offers SSO, granular admin controls, and data encryption, designed to meet the stringent data privacy requirements of regulated industries. [haast.io](https://haast.io/)

## Strategic Focus
- **Product Expansion**: The company is actively developing its "Regulatory Change" (Beta) feature, indicating a push from reactive compliance review to proactive regulatory intelligence.
- **International Growth**: While headquartered in Australia, the company is hiring for roles based in the US (e.g., "Legal AI Implementation Strategist - Move to the US!") and has employees across the US, Netherlands, Switzerland, Israel, and India, signaling a global go-to-market strategy. [linkedin.com](https://www.linkedin.com/company/haast-ai)
- **Deepening Enterprise Sales**: The focus on enterprise account executives and field marketing roles suggests a move to capture larger, more complex clients in new geographies.

## Why Work Here
- **High-Impact, Early-Stage Environment**: With only 35 employees and strong funding ($16.75M), new joiners will have significant ownership and influence over the product and company direction.
- **Culture of Autonomy and Craft**: The company's stated values include "Own It" (trusting team members to do what’s right), "Stay Curious" (innovation and experimentation), and "Back the Team" (support and celebrate wins). [haast.io](https://haast.io/careers)
- **Diverse, Cross-Functional Team**: The team is composed of ex-lawyers, consultants (BCG, Deloitte), and engineers, creating a unique blend of domain expertise and technical skill.
- **Remote-First with Global Reach**: The team spans time zones and continents, offering flexibility. While the HQ is in Sydney, the company is actively hiring for US-based roles, suggesting a hybrid/remote-friendly policy.
- **Meaningful Problem**: Employees work on solving a genuine, painful bottleneck for enterprise businesses, directly impacting how quickly and safely products go to market.

## Sources
1. [haast.io](https://haast.io/)
2. [haast.io - About](https://haast.io/about)
3. [haast.io - Careers](https://haast.io/careers)
4. [cbinsights.com - Haast Profile](https://www.cbinsights.com/company/haast)
5. [linkedin.com - Haast Company Page](https://www.linkedin.com/company/haast-ai)

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