---
title: 'Field Marketing Manager at Harper'
canonical: 'https://feeny.ai/job/field-marketing-manager-harper-san-francisco-s70xjvva338y'
type: 'job'
last_seen: '2026-09-12'
---

# Field Marketing Manager at Harper

- **Company:** Harper
- **Location:** San Francisco, CA
- **Compensation:** $135k–$150k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-14
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/harperinsure/03e760cc-2000-4c77-bea3-58cb09705d0f

## Job description

Field Marketing Manager

Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.

## The role

Harper's advantage isn't just technology — it's how fast we learn from the market and turn those insights into scalable systems. You own go-to-market execution in the real world. Embedded with sales, product, and engineering, you work directly with customers in core verticals like construction, med spas, and manufacturing while helping Harper expand rapidly into new segments. You run field-driven growth end-to-end: launching vertical-specific GTM motions, building relationships in the market, and feeding real customer insight straight back into Harper's sales engine and automation stack.

You're not "supporting" marketing — you're creating demand, pressure-testing messaging, and helping turn human insight into scalable workflows. This is a role for an operator: someone who learns by doing, thrives in motion, and knows the best GTM strategies are built on the ground, not in slides. Winning in 6–12 months looks like multiple verticals running repeatable GTM motions you built, field learnings translated into scalable systems and automation, and Harper entering new segments faster because of your work.

## What you'll do

- Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals; learn buyer behavior, decision cycles, and objections in each; and build repeatable vertical-specific playbooks.
- Be in the market. Meet customers on-site, attend industry events, host roundtables, and build partnerships — identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand.
- Close the GTM feedback loop. Translate field insight into better messaging, landing pages, and demand-gen strategy, and work with sales and engineering to turn what works into automation and tooling — then systematize and scale it across the org.
- Experiment and iterate fast. Run fast experiments — events, partnerships, outbound plays, localized campaigns; measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection.

## Who you are

- You're an operator who likes owning outcomes, not just planning — energized by being in the market and close to customers.
- You think in systems: insight → playbook → automation → scale.
- You have 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role, with a track record of launching or scaling new markets, verticals, or regions (ideally B2B, SMB, or services-heavy industries).
- You've created field-driven demand — events, partnerships, local campaigns, community-building, direct customer engagement — and owned outcomes tied to pipeline and revenue, not just leads.
- You can translate qualitative customer insight into clear GTM playbooks and scalable processes, and communicate crisply what you're seeing and what to do next.
- You thrive in fast, noisy, high-velocity environments where priorities change quickly and execution beats polish.
- You're willing to be on-site in San Francisco and in the market regularly, and you want to help build something from early innings.

The reality — read this before you apply

This is a field seat, measured in the pipeline and revenue you create on the ground — not activities run or events attended. It's on-site in San Francisco and in the market regularly, in person, long days, high standards. You own outcomes end-to-end across verticals, which means when a motion isn't producing, finding and fixing it is yours — the targeting, the message, the channel, or the sales handoff. The best GTM here is built in the field and systematized fast, so the job is as much operational discipline and real-time problem solving as it is market instinct.

This is explicitly not a desk-only marketing role, and it isn't a place for rigid plans and long approval cycles. Almost no one takes it for insurance — they take it because owning go-to-market in the real world for a company growing ~100x, from early innings, is a rare seat. If owning outcomes in motion is the appeal, apply. If ambiguity is a deterrent, it won't get easier here.

## Compensation & logistics

- Salary: $135,000–$150,000, plus performance bonus and equity.
- Location: On-site, San Francisco. Based here or willing to relocate.
- Schedule: Monday–Friday, long days, in the building and in the market with the team.

## Benefits

- Uber commuter benefits
- Meals provided — breakfast, lunch, and dinner
- Snacks, drinks, and coffee stocked daily
- Free gym membership
- Health, dental, and vision insurance

## Requirements

- 5+ years of experience in field marketing, growth, demand generation, sales, or a closely related GTM role
- Proven experience launching or scaling new markets, verticals, or regions, ideally in B2B, SMB, or services-heavy industries
- Strong track record of field-driven demand creation (events, partnerships, local campaigns, community-building, or direct customer engagement)
- Comfortable working directly with sales teams and owning outcomes tied to pipeline and revenue, not just leads
- Ability to translate qualitative customer insight into clear GTM playbooks and scalable processes
- Experience working in fast-moving environments where priorities change quickly and execution matters more than polish
- Strong written and verbal communication skills — able to synthesize what you're seeing in the field and clearly articulate what to do next
- Willingness to be on-site in San Francisco and in the market regularly (events, customer visits, partner meetings)

## Nice to have

- Experience in construction, healthcare, med spas, manufacturing, or other regulated / traditional industries
- Prior startup experience or exposure to early-stage GTM teams
- Experience creating or collaborating on fast, native content (short-form video, social-first, meme-adjacent, or community-driven)
- Familiarity with Overtime-style content — highly engaging, simple, high-signal storytelling designed to travel organically
- A knack for spotting moments in the field (events, customer stories, wins, trends) and turning them into content that feeds demand gen and brand awareness
- Comfort working with creators, internal teams, or lightweight tools to ship content quickly rather than perfectly

Process

- People screen — fit and alignment
- Lead screen — skills and judgment
- Super day — how you operate in real time

To apply

Send your resume and one market, vertical, or partnership you launched — what was unproven before, what you built, and the pipeline or revenue it created.

## About Harper

## Company Overview

- **One-liner**: Harper is an AI-native commercial insurance brokerage that uses data and automation to help mid-sized businesses secure optimal coverage faster and at lower cost.
- **Entity Type**: Private startup (Y Combinator Winter 2025, raised $47 million)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Dakotah Rice (CEO) and Tushar Nair (CTO)

## Core Business

- Primary industry: Commercial insurance (Excess & Surplus lines brokerage)
- Target customers: Mid-sized businesses with complex insurance needs, spanning technology, life sciences, aerospace, construction, and consulting
- Mission: "We want to become the largest insurance brokerage in the world with the best NPS." (Source: [Y Combinator](https://www.ycombinator.com/companies/harper))

## Products & Services

- **Harper Hub**: Proprietary AI-native platform that automates form filling, carrier matching, and client communications, cutting weeks from the traditional quoting timeline.
- **Brokerage Services**: Comprehensive commercial insurance products including General Liability, Professional Liability (tech E&O with no AI exclusions), Cyber Insurance, Commercial Auto, Commercial Property, Umbrella, and Bonds – all placed through an AI-enhanced workflow.
- **Specialty Expertise**: Deep coverage for regulated industries such as FDA‑regulated labs, aerospace contractors, and security guard firms.

## Market Standing

- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of **$47 million** (confirmed on company website and Y Combinator profile; some third‑party sources list a lower figure but official sources indicate $47M)
- **Notable Investors**: Y Combinator (pre‑seed lead); other investors not publicly detailed
- **Growth Signals**: Writing over **$6 million in annualized premiums** across 35 states (as of early 2025); **6,000+ clients** with **98.78% client retention**; headcount of 39 employees growing **353% year‑over‑year**; **19 open positions**; 100% success placing tech E&O without AI exclusions.

## Competitive Advantages

- **AI‑native infrastructure**: Proprietary technology automates quoting, binding, and service, enabling faster turnaround and lower overhead compared to traditional brokers.
- **Deep niche expertise**: Focus on complex, regulated industries (tech, life sciences, aerospace) where incumbents often struggle.
- **High retention**: 98.78% client retention rate and proven ability to place hard‑to‑cover policies (e.g., tech E&O with AI exclusions) signal strong customer trust.
- **Data‑driven underwriting**: Real‑time analysis of prior interactions and quote intelligence to match businesses with the best carrier.

## Strategic Focus

- Scaling the AI‑native brokerage to serve the mid‑market today and eventually all businesses (commercial insurance commissions represent a $100B+ market).
- Aggressively hiring across engineering, sales, operations, and partnerships to support rapid growth.
- Expanding carrier partnerships and geographic reach (currently licensed in 35 states).

## Why Work Here

- **Early‑stage impact**: Join a Y Combinator‑backed startup at its inflection point, building the AI‑native future of insurance.
- **High‑leverage roles**: Engineers and GTM professionals work directly on systems (LLMs, automation) that drive measurable business outcomes.
- **Culture**: "Human expertise amplified by AI" – domain knowledge meets cutting‑edge technology; teammates from Goldman Sachs, Coinbase, and other top firms.
- **Work environment**: San Francisco headquarters with both in‑office and remote roles available depending on the position.
- **Compensation**: Competitive startup salaries (e.g., $160K–$230K for engineering roles per job listings).
- **Career growth**: Fast‑growing company (353% headcount growth) with opportunities to shape processes and take on ownership early.

## Sources

1. [harperinsure.com](https://harperinsure.com/) – Company website (home page)
2. [jobs.ashbyhq.com/harperinsure](https://jobs.ashbyhq.com/harperinsure) – Careers page
3. [ycombinator.com/companies/harper](https://www.ycombinator.com/companies/harper) – Y Combinator company profile
4. [linkedin.com/company/harperinsure](https://www.linkedin.com/company/harperinsure) – LinkedIn company page
5. [builtin.com/company/harper-harperinsurecom](https://builtin.com/company/harper-harperinsurecom) – Built In company profile

## Other roles at Harper

- [Customer Service Representative](https://feeny.ai/job/customer-service-representative-harper-san-francisco-hp7kmwk29e1f) — San Francisco, CA
- [Customer Service Manager](https://feeny.ai/job/customer-service-manager-harper-san-francisco-rmk9xyfgeny4) — San Francisco, CA
- [Engineering Manager/TLM, Platform](https://feeny.ai/job/engineering-manager-tlm-platform-harper-san-francisco-8h29hpszw0g7) — San Francisco, CA
- [Engineering Manager, Growth](https://feeny.ai/job/engineering-manager-growth-harper-san-francisco-fasf4sj96myf) — San Francisco, CA
- [Product Engineer](https://feeny.ai/job/product-engineer-harper-san-francisco-2x6dytf3hvfp) — San Francisco, CA
- [Platform Engineer](https://feeny.ai/job/platform-engineer-harper-san-francisco-gg66r2c8ygc1) — San Francisco, CA
- [Account Executive](https://feeny.ai/job/account-executive-harper-san-francisco-kh2x5jhcsqz5) — San Francisco, CA
- [Data Automation Specialist](https://feeny.ai/job/data-automation-specialist-harper-san-francisco-dng49ww48npf) — San Francisco, CA
- [Data Analyst](https://feeny.ai/job/data-analyst-harper-san-francisco-93nb7rksmnsn) — San Francisco, CA
- [Content Coordination](https://feeny.ai/job/content-coordination-harper-san-francisco-5dvvkf840yt3) — San Francisco, CA