---
title: 'Field Marketing Manager at Laurel'
canonical: 'https://feeny.ai/job/field-marketing-manager-laurel-london-england-13x8s82nbgby'
type: 'job'
last_seen: '2026-09-11'
---

# Field Marketing Manager at Laurel

- **Company:** Laurel
- **Location:** London England, United Kingdom
- **Compensation:** £150k–£160k
- **Employment:** full-time
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/laurel/75ac9aac-600e-45ca-8cce-95c5882b18be/application

**Skills:** B2B Marketing, Demand Generation, Event Management, Field Marketing, LinkedIn Ads, Email Marketing, Marketing Automation, HubSpot, Marketo, Account-Based Marketing (ABM), Marketing Analytics, Attribution Modeling, Project Management, Marketing to Law Firms, Marketing to Accounting Firms, Community Program Management, French, German, AI Tools (Claude, ChatGPT), Agency Management

> As the first dedicated International Marketing Manager for EMEA, you will lead demand generation, events, and community building to drive pipeline and market presence. You will partner with EMEA sales leadership to execute localized strategies, manage digital campaigns, and establish a foundation for regional commun...

## Job description

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.

Position Overview As the Field Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEA—a hybrid role spanning demand generation, events, and community building for our rapidly growing European go-to-market team. Based in or near London, you'll serve as boots on the ground, partnering with our EMEA account executives to build pipeline, run high-impact events, and launch localized digital programs across the region. This role blends the strategic and analytical rigor of demand generation with the relationship-building and experiential craft of community marketing. You'll report directly to our VP of Growth Marketing in the US and collaborate closely with EMEA sales leadership, bringing local cultural fluency and market knowledge that ensures everything we do in Europe resonates authentically. Laurel's mission is ambitious: to return time to professionals. Our marketing goals are equally ambitious, and your efforts will directly contribute to our growth trajectory as we scale internationally. This is an exciting opportunity for a builder—someone who thrives in ambiguity, loves experimenting, and wants to shape what international marketing looks like at a category-defining company.

## Key Responsibilities

Events Strategy & Execution (50%)

- Own the EMEA events strategy across Laurel-hosted experiences (executive dinners, roundtables, roadshows) and third-party conferences and trade shows in the professional services industry
- Design and execute high-impact, time-respectful experiences—every minute must deliver value for attendees, reflecting Laurel's brand and mission
- Build and manage pre/during/post event playbooks localized for European markets, including automated email cadences and personalized sales outreach coordination
- Partner with EMEA account executives to drive attendance, reduce no-shows, and ensure thoughtful follow-up that converts event engagement into pipeline
- Track event performance rigorously: pipeline contribution, deal acceleration, cost per attendee, and influenced ARR
- Scale the events program across EMEA as Laurel expands beyond the UK

Cross-Functional Collaboration (30%)

- Serve as the primary marketing partner for the EMEA go-to-market team, ensuring alignment on target accounts, messaging, and lead qualification
- Collaborate with the US-based Demand Gen Manager and Head of Community to adapt global campaigns and strategies for European markets
- Partner with Product Marketing to localize campaign messaging around product launches and Laurel's time intelligence narrative
- Work with RevOps to manage EMEA lead flow processes, attribution, and reporting
- Provide feedback from the European market back to the broader marketing team to inform global strategy

Community Building & Brand (20%)

- Begin laying the foundation for Laurel's EMEA community—creating connections among professional services leaders (Managing Partners, CIOs, CFOs, Operations leaders) in the region
- Turn events into content: capture insights from executive dinners and roundtables to fuel case studies, social content, and thought leadership
- Support integrated campaigns including executive gifting, targeted outreach sequences, and content amplification for the EMEA market

## Qualifications

Required Experience

- 4–6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketing—ideally in professional services, legal tech, accounting software, or B2B SaaS
- Proven track record of planning and executing successful events that drive measurable pipeline growth, from intimate executive dinners to larger-format conferences
- Hands-on experience with digital demand generation channels (LinkedIn Ads, email marketing, paid media) and marketing automation platforms (HubSpot, Marketo, or similar)
- Strong analytical and data interpretation skills with a demonstrated ability to make strategic decisions based on performance data and tie marketing activities back to revenue
- Experience building or refining event playbooks (pre/during/post) and coordinating cross-functionally with sales teams to maximize impact
- Deep familiarity with European business norms, professional services buying committees, and complex enterprise decision-making processes
- Comfort with ambiguity and a builder's mindset—you've operated in environments where you're figuring out the motion as you go

Strategic & Technical Skills

- Experience with account-based marketing (ABM) strategy and execution for enterprise sales cycles
- Proficiency in marketing analytics tools and attribution modeling
- Strong project management skills—able to run multiple events and campaigns simultaneously across time zones
- Excellent communication and collaboration skills, with the ability to work effectively across distributed teams
- A genuine appetite for AI tools and workflow automation—you look at repetitive tasks and ask how to automate them so you can focus on higher-impact work

Nice-to-Haves

- Experience marketing to law firms, accounting firms, or management consultancies in Europe
- Background in building community programs (peer roundtables, user groups, champion networks)
- Fluency in an additional European language (French, German, or another) alongside English
- Experience managing agencies or outsourced logistics teams for event execution
- Familiarity with professional services billing, time tracking, or productivity workflows
- Comfort with AI tools like Claude, ChatGPT, or similar for scaling marketing output

## Who You Are

You are deeply curious about the customer and the product. You don't wait for Product Marketing to hand you messaging—you learn the product, understand how it's sold, and bring that knowledge to every campaign and conversation. You're numbers-oriented: you never want to light money on fire, and you back every hypothesis with data. You're hungry to automate the repetitive so you can focus on the work that makes an executive dinner unforgettable or an ABM play convert. You're energized by building in ambiguity and thrive when the playbook hasn't been written yet—because you're the one who's going to write it. Why join Laurel:

- To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian
- A smart, fun, collaborative, and inclusive team
- Great employee benefits, including equity and 401K
- Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
- An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time

We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance.

If you think you'd be a good fit for this role, we encourage you to apply, even if you don’t perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

## About Laurel

## Company Overview
- **One-liner**: Laurel provides an AI-powered timekeeping and work intelligence platform that automates timesheets for professional services firms, enabling them to increase profitability and gain operational insights.
- **Entity Type**: Private (Series C, 2025)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018 (some sources list 2016; the company’s website and LinkedIn use 2018) [laurel.ai](https://www.laurel.ai/) | [linkedin.com](https://www.linkedin.com/company/laurel-ai)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: AI-powered time tracking and work analytics for professional services (legal, accounting, consulting)
- **Target customers**: B2B – law firms, accounting firms, and consulting firms (enterprise and mid-market)
- **Mission statement**: “Create a world in which people work 50% less—while producing 100% more.” [laurel.ai](https://www.laurel.ai/)

## Products & Services
- **Laurel AI Time Platform** (SaaS): Automates timesheet creation by capturing work activity, intelligently grouping tasks, and generating AI narratives. Includes point-of-entry compliance to maximize billable hours.
- **Signal – Work Intelligence Platform** (SaaS): Provides operational analytics to help firm leaders understand the true cost of service delivery, optimize pricing, capacity planning, and measure ROI of AI investments. [laurel.ai](https://www.laurel.ai/)

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metrics**:
  - Annual Revenue: ~$27.8M (as of 2026) [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Total Funding: $231.7M across 9 rounds [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Latest Round: Series C – $100M (June 2025) with 13 investors [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Previous Round: Series B – $36.5M (March 2022) led by Anthos Capital and ACME Capital [linkedin.com](https://www.linkedin.com/company/laurel-ai)
- **Notable Investors/Partners**: Anthos Capital, ACME Capital, and over 40 other investors (per PitchBook) [pitchbook.com](https://pitchbook.com/profiles/company/168829-30)
- **Growth Signals**:
  - Headcount: 138 employees (+109.1% YoY); operates in 11 countries (US, UK, Canada, Sri Lanka, Sweden, Hong Kong, Brazil, Denmark, Netherlands, Ecuador, etc.) [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Acquired Quantime Inc. in 2023 to expand capabilities [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Active job postings: 23 (up 1050% YoY) [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Achieved ISO 42001 certification for AI trustworthiness [laurel.ai](https://www.laurel.ai/)

## Competitive Advantages
- **Firm-specific AI models**: Each customer’s AI is trained on their own data only, ensuring privacy and relevance.
- **Enterprise-grade security**: SOC 2 Type II certified, HIPAA compliant, and GDPR/Canada/US privacy law compliant.
- **Deep domain focus** on legal and accounting workflows, differentiating from generic time-tracking tools.
- **Work intelligence layer (Signal)** that goes beyond time capture to provide strategic operational insights.

## Strategic Focus
- **Product expansion**: Launching and scaling Signal, the work intelligence platform, to help firms optimize pricing and capacity.
- **Geographic growth**: Active hiring in APAC (e.g., Founding Customer Success Manager, APAC) and presence in 11 countries.
- **AI leadership**: Continued investment in AI/ML to improve automation and analytics, with a focus on measuring and maximizing AI ROI for clients.

## Why Work Here
- **Culture**: “Tight teams with high performers” – the company values results over hours and hires people smarter than themselves. Emphasis on autonomy and impact. [laurel.ai](https://www.laurel.ai/careers)
- **Work model**: Hybrid – offices in New York, Los Angeles, and San Francisco. “Work from one of our offices” suggests regular in-office presence is expected. [laurel.ai](https://www.laurel.ai/careers)
- **Benefits**:
  - Competitive salary and generous equity
  - Flexible PTO and sick leave, 14 paid company holidays
  - Generous parental leave
  - Excellent medical, dental, vision coverage; FSA and DCFSA
  - Life insurance and long-term disability
  - 401(k) savings plan with company contributions
  - Commuting cost offsets
  - Discretionary budgets for professional development
  - Bi-annual, in-person offsites with peers [laurel.ai](https://www.laurel.ai/careers)
- **Engineering culture**: Strong focus on AI/ML, data science, and platform engineering (roles like Staff AI Platform Engineer, Senior ML Data Scientist). The team is 35% technical. [linkedin.com](https://www.linkedin.com/company/laurel-ai)
- **Employee ratings**: 4.4/5.0 on LinkedIn (14 reviews) across work-life, compensation, culture, and career growth. [linkedin.com](https://www.linkedin.com/company/laurel-ai)

## Sources
1. [laurel.ai](https://www.laurel.ai/) – Company website (product, mission, security, customers)
2. [laurel.ai/careers](https://www.laurel.ai/careers) – Careers page (benefits, culture, values)
3. [linkedin.com](https://www.linkedin.com/company/laurel-ai) – LinkedIn company page (financials, headcount, growth, employee data)
4. [pitchbook.com](https://pitchbook.com/profiles/company/168829-30) – PitchBook profile (funding history, investors, employee count)

## Other roles at Laurel

- [Senior/Staff Forward Deployed Engineer](https://feeny.ai/job/senior-staff-forward-deployed-engineer-laurel-san-francisco-los-angeles-hn64pcz2ae0h) — San Francisco Los Angeles, NY
- [Enterprise Business Development Representative](https://feeny.ai/job/enterprise-business-development-representative-laurel-new-york-kc07yh3k9hh8) — New York, NY
- [SAP Implementation Engineer](https://feeny.ai/job/sap-implementation-engineer-laurel-united-states-tx5abfcfgeyr) — United States
- [Senior Technical Project Manager](https://feeny.ai/job/senior-technical-project-manager-laurel-london-england-be11ng481svj) — London England, United Kingdom
- [Senior Technical Project Manager](https://feeny.ai/job/senior-technical-project-manager-laurel-united-states-h0scnt6ht5p4) — United States
- [Sales Enablement Lead](https://feeny.ai/job/sales-enablement-lead-laurel-new-york-0cfbfavwjbpt) — New York, NY
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-laurel-san-francisco-1802293qn8fq) — San Francisco, CA
- [Field Marketing Manager - North America](https://feeny.ai/job/field-marketing-manager-north-america-laurel-new-york-xvm5hd8n0nw5) — New York, NY
- [Senior Account Executive - North America](https://feeny.ai/job/senior-account-executive-north-america-laurel-new-york-p2bd4jard30z) — New York, NY
- [Controller](https://feeny.ai/job/controller-laurel-new-york-fbzfpsjryf4t) — New York, NY