---
title: 'Field Marketing Manager at PAX Labs'
canonical: 'https://feeny.ai/job/field-marketing-manager-pax-labs-nj-wgjj9xfksy3d'
type: 'job'
last_seen: '2026-10-18'
---

# Field Marketing Manager at PAX Labs

- **Company:** PAX Labs
- **Location:** , NJ
- **Work type:** remote
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/paxlabs/jobs/8244898

## Job description

## ABOUT PAX

PAX is a leading global cannabis brand redefining how people experience the plant through thoughtful design, innovative technology, and a commitment to quality. PAX has built a brand at the intersection of cannabis, design, technology, and culture. We are driven by the belief that cannabis can make life better and that innovation can unlock its benefits in ways that set a higher standard for the category.

## THE OPPORTUNITY

PAX is seeking a Field Marketing Manager to bring our brand and products to life in New Jersey, with a particular focus on licensed dispensaries and priority retail partners. This person will turn national brand and product strategies into locally relevant programs that drive awareness, education, trial, and sell-through. They will work closely with Sales, Trade Marketing, Brand, Creative, and retail partners to ensure PAX shows up consistently and compellingly wherever consumers encounter us.

The ideal candidate understands both brands and retail. They can build a thoughtful market plan, establish strong relationships with dispensaries and field teams, and personally ensure that an activation is executed beautifully. They are comfortable spending significant time in market and know how to turn field observations into actionable business insights.

## ROLE AND RESPONSIBILITIES

Elevate the Retail Experience

- Own how PAX shows up across dispensaries, including merchandising, product visibility, displays, fixtures, signage, POS materials, and other in-store touchpoints.
- Build a regular market visitation cadence, audit execution, and work directly with retail partners to resolve gaps.
- Partner with Sales to prioritize accounts and deploy field resources where they can have the greatest impact on awareness, velocity, and sell-through.
- Support product launches, promotions, and priority campaigns with consistent retail execution.
- Monitor competitive activity and retail trends, translating field observations into recommendations for Sales and Marketing.

Lead the Field Team

- Own the PAX Brand Ambassador program, including recruiting, onboarding, training, scheduling, and ongoing management.
- Set clear brand standards for how ambassadors represent PAX with consumers, budtenders, and retail partners.
- Equip the field team with the product knowledge, tools, talking points, and materials needed to educate consumers and drive conversion.
- Build efficient market coverage plans based on account priorities, sales opportunities, launches, and local events.
- Establish KPIs and track activity, execution quality, and impact.

Build Retail Advocacy

- Build strong relationships with budtenders, store managers, and other influential retail partners.
- Develop an ongoing budtender engagement strategy spanning product education, training, incentives, sampling or gifting, and relationship-building.
- Create scalable training programs while maintaining the high-touch approach that matters in dispensary retail.
- Gather feedback on products, consumer behavior, competitive activity, and barriers to sell-through.

Bring PAX to Life

- Develop and execute a market-level activation strategy spanning retail pop-ups, vendor days, consumer events, community partnerships, and sponsorships.
- Own activation execution from planning through wrap-up, including staffing, logistics, vendors, materials, product, compliance, and the on-site brand experience.
- Translate national campaigns and product launches into locally relevant experiences.
- Build repeatable activation playbooks and evaluate programs based on participation, engagement, sales impact, and other relevant KPIs.

## HOW YOU'LL WORK

- Build genuine relationships and represent PAX with credibility and professionalism.
- Bring strong operational discipline to fast-moving, highly visible work.
- Stay flexible when conditions change and solve problems calmly in the moment.
- Balance premium brand standards with the realities of retail execution.
- Communicate clearly and keep cross-functional partners informed.
- Operate with energy, resourcefulness, high ownership, and low ego.
- Spend approximately 60 to 70% of your time in market.

## QUALIFICATIONS

- 3+ years of experience in field, retail, or experiential marketing for a consumer brand.
- Demonstrated success planning and executing retail programs, activations, and events.
- Strong relationship-building skills across sales, retail, vendors, and external partners.
- Excellent project management skills, with attention to timelines, logistics, and budgets.
- Experience gathering market feedback and translating it into useful business insights.
- Strong written, verbal, and presentation skills.
- Comfort working independently and spending significant time in market, including occasional evenings, weekends, and travel.
- Experience in cannabis, CPG, beverage alcohol, consumer electronics, wellness, or another regulated consumer category is strongly preferred.
- Familiarity with licensed retailers, cannabis consumers, and state-specific compliance.
- Genuine enthusiasm for cannabis and creating exceptional consumer experiences.

## COMPENSATION

The anticipated base salary range for this role is $80,000 to $110,000, plus equity, benefits, and mileage reimbursement. Actual compensation will be determined based on relevant experience, skills, location, and other job-related factors.

PAX is an equal opportunity employer. Applicants are considered for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, veteran status, or any other characteristic protected by applicable law. PAX complies with applicable fair-chance and pay-transparency requirements.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

## About PAX Labs

## Company Overview
- **One-liner**: PAX Labs (stylized as PAX) is a leading global cannabis brand that designs premium vaporizers and cannabis consumption systems to enhance people’s lives through exceptional, safe, and consistent experiences.
- **Entity Type**: Private (multiple funding rounds – latest confirmed total funding of ~$2.48B, including a $2B round in November 2023)
- **Headquarters**: San Francisco, California, United States
- **Founded**: June 2007
- **Founders**: James Monsees & Adam Bowen (Stanford product-design graduates)

## Core Business
- **Industry**: Cannabis vaporization technology and branded cannabis products (hardware + consumables).
- **Target Customers**: B2C consumers (medical and adult-use), B2B partnerships with licensed cannabis producers and retailers.
- **Mission / Purpose**: “To enhance people’s lives through exceptional cannabis experiences,” honoring the power of the plant with pioneering innovation, peerless quality, and premium design.

## Products & Services
- **PAX 3**: Flagship dry-herb and concentrate vaporizer with precise temperature control and smartphone app connectivity.
- **PAX Era / Era Pro**: Pod-based vaporizer for cannabis oil concentrates, featuring proprietary PAX pods, ExpertTemp technology, haptic feedback, and UL-certified battery.
- **PAX Plus**: Larger-oven vaporizer for sharing, with adjustable session volumes and four Experience Modes.
- **PAX Mini / Mini 2**: Compact dry-herb vaporizer with rounded design, matte finish, and simple controls.
- **PAX Flow** (released August 2025): Newest dry-herb device with a redesigned side-mounted oven, hybrid conduction-convection heating, USB-C charging, and five preset temperature modes.
- **PAX Pods**: Pre-filled cannabis oil cartridges (sold through licensed partners) designed exclusively for PAX Era devices.

## Market Standing
- **Valuation**: Estimated at $1.7 billion following the April 2019 $420M equity round. No updated valuation has been disclosed since the $2B round in 2023.
- **Key Metric (Funding)**: Total disclosed funding is approximately **$2.48 billion** (as per LinkedIn, including the $2B round in November 2023); the company’s own careers page states “over $430M,” which appears outdated.
- **Notable Investors**: Tiger Global Management, Tao Capital Partners (Tao Invest), Sand Hill Angels. Also formerly backed by Japan Tobacco International.
- **Growth Signals**:
  - Distributing products in the United States, Canada, Germany, Spain, France, and the United Kingdom.
  - Signed supply agreements with Canadian producers (Aurora, Aphria, OrganiGram, Supreme Cannabis) in 2019.
  - Certified **Plastic Negative** across all product lines (rePurpose Global).
  - Brand claims “#1 cannabis brand nationally” with top awareness and NPS scores.
- **Workforce**: ~414 employees (LinkedIn, as of mid-2026; monthly growth slightly negative at -0.7%, indicating steady-state headcount).

## Competitive Advantages
- **Pioneering Technology & IP**: First to market with smart, app-controlled vaporizers; proprietary pod system (Era) that locks in quality and safety.
- **Brand Trust & Market Leadership**: Recognized as the #1 cannabis brand in the U.S. with high consumer trust and Net Promoter Scores.
- **Design & Engineering Heritage**: Team includes alumni from Apple, Google, Tesla, Uber, GoPro, Fitbit, and Honest Company.
- **Safety Standards**: UL-certified batteries, food-grade polycarbonate pods, rigorous testing for purity and consistency.
- **Vertical Integration / Ecosystem**: Hardware + consumable pods create recurring revenue and strong brand loyalty.

## Strategic Focus
- **International Expansion**: Continue entering regulated markets in Europe (Germany, Spain, France, UK) and North America (Canada).
- **Product Innovation**: Recent releases (Flow, Mini 2) show commitment to improving vaporization technology (hybrid heating, USB-C, smart features).
- **Social Impact & Advocacy**: Active partnerships with Last Prisoner Project and Weed for Warriors; focus on social justice, equity, and safe access in the cannabis industry.

## Why Work Here
- **Mission-Driven Culture**: Employees are passionate about cannabis wellness and social reform; the company values “putting the consumer first, making an impact together, and having fun.”
- **High-Caliber Team**: Work alongside engineers and creatives from top consumer tech and wellness brands.
- **Hybrid/Office Policy**: HQ in San Francisco, California; specific remote policy not publicly stated but typical for a product-focused hardware/software company.
- **Perks & Environment**: Emphasis on innovation, design excellence, and a collaborative, flat organizational culture. Actively hiring across hardware engineering, data analytics, marketing, and creative roles.
- **Growth Potential**: As a private company with massive backing ($2.48B), PAX is well-positioned for continued expansion and career development in a fast-growing industry.

## Sources
1. [pax.com (Careers)](https://www.pax.com/discover/careers)
2. [pax.com (About Us)](https://www.pax.com/discover/about-us)
3. [LinkedIn – PAX](https://www.linkedin.com/company/paxofficial)
4. [Wikipedia – Pax Labs](https://en.wikipedia.org/wiki/PAX_Labs)

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