--- title: 'Field Marketing Manager at SonicWall' canonical: 'https://feeny.ai/job/field-marketing-manager-sonicwall-germany-ztcw8ahrte7w' type: 'job' last_seen: '2026-09-07' --- # Field Marketing Manager at SonicWall - **Company:** SonicWall - **Location:** Germany - **Work type:** remote - **Posted:** 2026-08-25 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/sonicwall/jobs/8126649 ## Job description [SonicWall](https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4263951-1%26h%3D4126915226%26u%3Dhttps%253A%252F%252Fnam04.safelinks.protection.outlook.com%252F%253Furl%253Dhttps%25253A%25252F%25252Fwww.sonicwall.com%25252F%2526data%253D05%25257C01%25257Cbfitzgerald%252540SonicWall.com%25257Ca6c16b82afc749239f1c08dbda330d94%25257C84fe6f401cbc473083288018b2af88bc%25257C1%25257C0%25257C638343685070400977%25257CUnknown%25257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%25253D%25257C3000%25257C%25257C%25257C%2526sdata%253DQiWUyjNRdG%25252F5Rg2xvGXa1CYzr9V6BNnIgriz33Hk4vw%25253D%2526reserved%253D0%26a%3DSonicWall&data=05%7C02%7CNikhilaR%40SonicWall.com%7Cfd3ae83762384be031d508dcdf3d2ddf%7C84fe6f401cbc473083288018b2af88bc%7C1%7C0%7C638630701067920926%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=GhrhwS9jae1nk4KBGBzKfBcXS7BDBmkWDO87fbJLQxQ%3D&reserved=0) is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit [www.sonicwall.com](https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4263951-1%26h%3D2643321098%26u%3Dhttps%253A%252F%252Fnam04.safelinks.protection.outlook.com%252F%253Furl%253Dhttp%25253A%25252F%25252Fwww.sonicwall.com%25252F%2526data%253D05%25257C01%25257Cbfitzgerald%252540SonicWall.com%25257Ca6c16b82afc749239f1c08dbda330d94%25257C84fe6f401cbc473083288018b2af88bc%25257C1%25257C0%25257C638343685070400977%25257CUnknown%25257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%25253D%25257C3000%25257C%25257C%25257C%2526sdata%253DXI%25252FDFdF08xnLTx4H7uCLIOH1N6kWKxObFvd9KJwK2Lc%25253D%2526reserved%253D0%26a%3Dwww.sonicwall.com&data=05%7C02%7CNikhilaR%40SonicWall.com%7Cfd3ae83762384be031d508dcdf3d2ddf%7C84fe6f401cbc473083288018b2af88bc%7C1%7C0%7C638630701067946534%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=4g9iPS3CN7E0hNoG8nisr9%2F%2B1iThtyJLQkZfTTFjk38%3D&reserved=0) or 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Field & Partner Marketing Manager SonicWall seeks a dynamic Field & Partner Marketing Manager to spearhead the planning, development, and execution of all field marketing endeavors across the Central and Eastern Europe region. In this pivotal role, you will collaborate closely with the EMEA Field & Partner Marketing Director and regional sales leadership to craft and implement a robust marketing strategy aligned with the region's business objectives and growth targets. Using all tactics of the marketing mix, including but not limited to digital campaigns, social media, webcasts and events, the role will own the strategic planning as well as tactical execution and analysis of marketing programs. The position requires a blend of strong marketing execution and communication capabilities along with an ability to build and manage relationships with both internal and external (partner) marketing, sales, and executive teams. As a small but highly interactive and engaged team, we look for an energetic, upstart marketing professional who can work autonomously but loves to interact with others, doesn’t hesitate to build relationships across countries, continents, and cultures, and brings a strong team spirit. Responsibilities include: - Develop Regional Marketing Strategies: Create comprehensive marketing plans tailored to specific regions to achieve business objectives and drive revenue growth,  both directly and through/with our community of partners and distributors. - Event Planning and Execution: Organize and execute various events such as trade shows, conferences, workshops, and product launches to engage with target audiences and generate leads. - Collaboration with Sales Team: Work closely with the sales team to understand their needs, provide marketing support, and ensure alignment between marketing activities and sales objectives. - Lead Generation: Implement lead generation campaigns utilizing a mix of online and offline channels, including email marketing, social media, direct mail, and advertising. - Content Development: Collaborate with the content marketing team to create compelling marketing materials, including brochures, case studies, whitepapers, and presentations, tailored to regional audiences. - Market Research and Analysis: Conduct market research to understand customer and partner needs, industry trends, and competitive landscape in each region. Analyze marketing metrics and KPIs to evaluate campaign performance and optimize strategies. - Budget Management: Develop and manage marketing budgets for assigned regions, ensuring efficient allocation of resources to maximize ROI. - Partnership Development: Identify and cultivate partnerships with local organizations, industry associations, and influencers to expand brand reach and drive customer acquisition. - Brand Representation: Serve as the primary brand ambassador in assigned regions, ensuring consistent messaging and brand positioning across all marketing channels and touchpoints. - Leadership: Provide guidance and support to regional sales teams, partners, distributors and external agencies to ensure successful execution of marketing initiatives. ## Qualifications - 5-8 years of experience in B2B marketing, with a focus on field or regional marketing roles. - Experience in channel environments and the IT security industry is an advantage - Autonomous and structured way of working - Strong project management skills with the ability to multitask and prioritize tasks effectively. - Excellent communication, collaboration, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. - Analytical mindset with proficiency in data analysis tools and techniques. - Creative thinker with a passion for innovation and problem-solving. - Ability to travel frequently within assigned regions as needed. - Fluent in German and English ## #LI-KB7 #LI-Germany #field marketing SonicWall is an equal opportunity employer. We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries. [Applicant Privacy Notice](https://www.sonicwall.com/legal/job-applicant-privacy-notice/) ## About SonicWall ## Company Overview - **One-liner**: SonicWall delivers advanced, cost‑effective cybersecurity solutions for organizations of all sizes, powered by real‑time threat intelligence and a partner‑first platform. - **Entity Type**: Private (owned by Francisco Partners; no public ticker) - **Headquarters**: Milpitas, California, USA - **Founded**: 1991 - **Founders**: Not publicly listed (company was originally founded as SonicWALL, Inc.) ## Core Business - **Primary industries**: Computer and Network Security, Cybersecurity - **Target customers**: SMBs, mid‑market enterprises, government agencies, channel partners (10,000+ global partners) - **Mission**: To design and develop advanced, cost‑effective cybersecurity solutions built on superior threat intelligence that evolves with partners’ and customers’ needs. - **Purpose**: To protect and empower the well‑being of organizations online. ## Products & Services - **Next‑Generation Firewalls (NGFW)**: Hardware and virtual firewalls with integrated threat prevention, intrusion detection, and application control. - **Cloud Secure Edge (CSE) / ZTNA**: Zero‑trust network access solutions for secure remote access. - **Endpoint Protection**: Anti‑virus, anti‑malware, and advanced threat protection for endpoints. - **SonicWall Unified Management**: Multi‑tenant architecture for centralized policy and device management. - **Managed Protection Bundle**: Subscription service backed by SonicWall’s threat research and 24/7 SOC. - **SAMI (SonicWall AI)**: Embedded AI to simplify operations, resolve issues faster, and reduce noise. - **Global Response Intelligent Defense (GRID) Threat Network**: Real‑time threat intelligence network powering all products. ## Market Standing - **Valuation**: Not disclosed (private company) - **Annual Revenue**: Approximately $480 M (estimated; source: LinkedIn) - **Total Funding**: Not applicable (private, owned by Francisco Partners; previously acquired by Dell and later taken private) - **Notable Investors/Partners**: Francisco Partners (parent company); 10,000+ channel partners; 1.1 million security sensors deployed in 215 countries - **Growth Signals**: - Active job postings surged +92.7% monthly and +172.4% quarterly (LinkedIn data) - Recent introduction of SAMI AI and new Managed Protection bundle - Expanding Cloud Secure Edge (ZTNA) offerings - Headcount of ~1,241 (LinkedIn) to ~1,832 (Built In) – conflicting reports; both cited below ## Competitive Advantages - **Partner‑first ecosystem**: Strong channel partner network (10,000+) gives broad reach and loyalty. - **30+ years of cybersecurity expertise**: Deep domain knowledge and a dedicated threat research center (GRID). - **Real‑time, multi‑vector protection**: Covers network, cloud, endpoint, and remote access in a unified platform. - **Cost‑effective for SMBs**: Positioned as affordable yet enterprise‑grade security. - **Embedded AI (SAMI)**: Differentiates by simplifying operations and reducing alert fatigue. ## Strategic Focus - **AI‑driven automation**: Expanding SAMI to automate threat response and streamline management. - **Cloud‑first security**: Growing Cloud Secure Edge (ZTNA) and managed services for hybrid/remote work. - **Partner enablement**: Strengthening tools and programs for channel partners. - **Global expansion**: Operating in 46 countries; hiring aggressively in India, US, Canada, and Europe. ## Why Work Here - **Culture**: Collaborative, innovative, and fun environment with a “never alone” philosophy. Employee Resource Groups (ERGs) foster inclusion and belonging. - **Remote/Hybrid Policy**: Mix of remote, in‑office, and hybrid roles; many positions are fully remote (US, Canada, Europe, India). - **Wellness & Benefits**: Mental and physical wellness programs, paid time off, ample holidays, work‑life balance, and competitive compensation. - **Recognition**: Awards tied to core values; outstanding performance is celebrated. - **Engineering Culture**: Heavy focus on networking, security, and AI; teams in Pune, Bengaluru, and US offices. Strong learning and development opportunities. - **Social Responsibility**: Community engagement, fundraising for nonprofits, and partnerships to access untapped talent pools. ## Sources 1. [SonicWall Careers](https://www.sonicwall.com/careers) 2. [SonicWall Website](https://www.sonicwall.com/) 3. [SonicWall Jobs on Greenhouse](https://job-boards.greenhouse.io/sonicwall) 4. [LinkedIn Company Page](https://www.linkedin.com/company/sonicwall) 5. [Built In SonicWall Profile](https://builtin.com/company/sonicwall) ## Other roles at SonicWall - [Senior Software Engineer - IPv6 Networking exp is a must**](https://feeny.ai/job/senior-software-engineer-ipv6-networking-exp-is-a-must-sonicwall-pune-se95qaqp63pj) — Pune, India - [Presales Engineer – Cybersecurity / Network Security* | Mumbai-Based](https://feeny.ai/job/presales-engineer-cybersecurity-network-security-mumbai-based-sonicwall-mumbai-qqjdh93ete70) — Mumbai, India - [Senior Territory Manager - Cybersecurity / Network Security*](https://feeny.ai/job/senior-territory-manager-cybersecurity-network-security-sonicwall-malaysia-h71wnhewc6vk) — Malaysia - [Senior Principal Engineer – Wireless AP Software Development](https://feeny.ai/job/senior-principal-engineer-wireless-ap-software-development-sonicwall-bengaluru-h9zye9dwa7pz) — Bengaluru, India - [Territory Manager](https://feeny.ai/job/territory-manager-sonicwall-stuttgart-baden-wurttemberg-rgb0w8ph8yms) — Stuttgart Baden-Württemberg, Germany - [Software Dev Senior Engineer – SRE & Cloud Reliability](https://feeny.ai/job/software-dev-senior-engineer-sre-cloud-reliability-sonicwall-pune-6tch1692czxt) — Pune, India - [Senior Director, Hardware](https://feeny.ai/job/senior-director-hardware-sonicwall-taipei-taipei-city-34hrywq2ajwg) — Taipei Taipei City, Taiwan - [Senior Technical Program Manager - SW & HW](https://feeny.ai/job/senior-technical-program-manager-sw-hw-sonicwall-pune-6f70nm6kpk9p) — Pune, India - [Product Marketing Senior Manager](https://feeny.ai/job/product-marketing-senior-manager-sonicwall-united-states-hg94nssgvy1a) — United States - [Senior DevSecOps Engineer - AWS, EKS, GitLab CI/CD](https://feeny.ai/job/senior-devsecops-engineer-aws-eks-gitlab-ci-cd-sonicwall-pune-kfy8r3va0d3w) — Pune, India