---
title: 'Field Marketing Specialist at Formal'
canonical: 'https://feeny.ai/job/field-marketing-specialist-formal-san-francisco-8bmneq1nrncy'
type: 'job'
last_seen: '2026-09-08'
---

# Field Marketing Specialist at Formal

- **Company:** Formal
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-08-18
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/formal/d72a6665-da19-482e-9407-d3a3482cb167

## Job description

## ABOUT FORMAL

Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.

## ABOUT THE ROLE

A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.

## WHAT YOU'LL DO

- Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
- Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
- Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
- Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.

## WHAT YOU NEED

- Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
- Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
- Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
- Sharp eye for detail - menu, signage, lighting, name tags, the vibe
- Occasional domestic travel to support events

WHY FORMAL http://Formal.ai

- Real ownership - you’ll shape how we show up to the security community.
- A team that takes events seriously as a growth channel and gives you the budget to do them right.
- Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
- Competitive comp, equity, full benefits.
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- Flexible PTO

## About Formal

## Company Overview
- **One-liner**: Formal provides a data privilege access management platform that enforces least‑privilege access at the packet level across databases, infrastructure, and AI agents.
- **Entity Type**: Private (Seed stage – $6.8M seed led by Thrive Capital, plus earlier Y Combinator pre‑seed)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2022 (Y Combinator S2022 batch)
- **Founders**: Mokhtar Bacha (CEO)

## Core Business
- **Primary Industry**: Data security / access governance
- **Target Customers**: Engineering‑focused security teams at fast‑growing companies (B2B, Enterprise, SMB) – customers include Notion, Ramp, Gusto, and Cursor
- **Mission / Purpose**: “Bring access management to a new age for engineering‑focused security teams” (LinkedIn) and “secure AGI” (company about page)

## Products & Services
- **Formal Proxy** – A single stateless binary that parses 15+ wire protocols (Postgres, MySQL, MongoDB, Snowflake, SSH, Kubernetes, HTTP, MCP, etc.) natively. Deployed in the customer’s VPC, it enforces security policies (allow, block, mask, filter, rewrite, quarantine, etc.) in real time with sub‑10ms overhead. Works with BI tools (Metabase, Looker, Tableau), databases, and infrastructure.
- **AI Agent & MCP Security** – Intercepts and secures interactions between AI agents and MCP servers, stripping PII, blocking unauthorized tool calls, and auditing every action.
- **Real‑Time Session Monitoring** – LLM‑powered anomaly detection for SSH, Kubernetes, and SQL sessions; flags suspicious commands and privilege escalation.
- **Policy Engine & Audit** – No‑code policy editor with Rego support; policy backtesting against 31 days of historical logs; full session/query audit trails exportable to Splunk, Datadog, or S3.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric (Total Funding)**: $6,925,000 across three rounds (Pre‑Seed 2020/2021, Seed 2023 led by Thrive Capital)
- **Notable Investors / Partners**: Thrive Capital (lead), Y Combinator, Abstract Ventures, Definition Capital; founders from Datadog, ClickHouse, Front, Alan; executives from Rippling, Plaid, Vanta, Checkout.com
- **Growth Signals**: 17 employees (+188% YoY headcount growth); customers include Notion, Ramp, Gusto, Cursor; 2,120 LinkedIn followers (+78% YoY); 6 active job postings as of mid‑2026

## Competitive Advantages
- **Protocol‑native, not network‑level**: Parses each wire protocol to make query‑level decisions (e.g., rewrite SQL, mask MongoDB fields) – unlike generic TCP proxies.
- **Single binary, many protocols**: One proxy handles 15+ protocols, eliminating the need to stitch together multiple tools.
- **Sub‑10ms latency**: Compiled Go, stateless, with connection pooling; minimal performance impact.
- **Zero application changes**: No SDK, no agent – just point connection strings through Formal.
- **In‑VPC deployment**: Data never leaves the customer’s infrastructure; forensic‑grade audit trails owned by the customer.

## Strategic Focus
- Securing AI agents and MCP integrations as AI adoption grows.
- Expanding protocol coverage and deepening compliance automation (HIPAA, SOC 2, PCI DSS, GDPR).
- Scaling go‑to‑market efforts (hiring account executives, solutions engineers, channel specialists) to capture more enterprise customers.
- Building out the “AARM” open specification (mentioned on LinkedIn) for AI agent access management.

## Why Work Here
- **Culture / Environment**: Early‑stage startup (17 people) with a strong engineering focus; in‑office work in San Francisco (2 offices – SF and Paris). Team includes alumni from Stanford, Vanta, Twingate, Ramp, Uber, Databricks, OpenAI.
- **Remote / Hybrid Policy**: In‑office (on‑site required per Built In job listings).
- **Notable Perks**: Opportunity to work on critical infrastructure for data security; backed by top‑tier VC (Thrive Capital); customers are high‑growth tech companies; fast career growth in a small team.

## Sources
1. [formal.ai/about](https://www.formal.ai/about/)
2. [formal.ai](https://www.formal.ai/)
3. [builtin.com/company/formal](https://builtin.com/company/formal)
4. [linkedin.com/company/formalhq](https://www.linkedin.com/company/formalhq)
5. [ycombinator.com/companies/formal](https://www.ycombinator.com/companies/formal)

## Other roles at Formal

- [Executive Assistant & Business Operations](https://feeny.ai/job/executive-assistant-business-operations-formal-san-francisco-9a7qzfa3vxwh) — San Francisco, CA
- [Staff Software Engineer | Backend](https://feeny.ai/job/staff-software-engineer-backend-formal-san-francisco-gerabht5qgk8) — San Francisco, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-formal-san-francisco-1qpe7830mc8g) — San Francisco, CA
- [Account Executive](https://feeny.ai/job/account-executive-formal-san-francisco-8eh8krdga1qf) — San Francisco, CA
- [Software Engineer | Backend](https://feeny.ai/job/software-engineer-backend-formal-san-francisco-e60wg6k37n6x) — San Francisco, CA
- [Channel Account Specialist](https://feeny.ai/job/channel-account-specialist-formal-san-francisco-k94xm9aqacgr) — San Francisco, CA
- [Software Engineer | Fullstack](https://feeny.ai/job/software-engineer-fullstack-formal-san-francisco-k6zj5ayhzfbn) — San Francisco, CA
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- [Senior Software Engineer | Backend](https://feeny.ai/job/senior-software-engineer-backend-formal-san-francisco-708pykf9p05q) — San Francisco, CA