---
title: 'Financial Analyst at Lottie'
canonical: 'https://feeny.ai/job/financial-analyst-lottie-london-ecfnsgk8nb80'
type: 'job'
last_seen: '2026-11-07'
---

# Financial Analyst at Lottie

- **Company:** Lottie
- **Location:** London, United Kingdom
- **Compensation:** £60k–£80k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/lottie/411f9c1d-f6e9-4ffd-a7a2-d26bc37e2565

## Job description

🏷️ Title: Financial Analyst 👫 Department: Analytics. Reporting to the Head of Analytics, working closely with our Co-Founder & CEO 💰 Salary: £60,000 - £80,000 + equity 🎁 Benefits & Culture: See [here](https://careers.lottie.org/). 📈 Equity: A very generous EMI share offering. 🌴 Holiday: 26 days + bank holidays. 💗 Mission: Elevate later life for everybody and build the care sector of the future. 💻 Office Policy: Hybrid with a minimum of 2 core office days per week. 🌍 Office Location: London Bridge, London, UK.

🔍 The Opportunity: Lottie is building the AI operating system for social care. Families find care through our marketplace. Care providers use Found to manage enquiries, occupancy and finances, with Eliza, our AI agent, answering family calls and chats on their behalf. Lottie is growing fast. Care providers want what we're building, and we're heading into our next stage of growth. We need someone to get under the skin of the numbers, understand what's driving our success, and turn that into the plans, budgets and decisions that shape where we go next. That's where you come in. You'll be the technical, commercially minded person at our CEO's side - writing the SQL, building the models and bringing the numbers that shape our biggest decisions. No middle man between the founder and the data: you go to the source yourself, work it out from first principles, turn it into a clear recommendation and then help make it happen. With 2027 set to be Lottie’s most ambitious year yet, you'll own business planning and budgets, support investor relations and future M&A, and partner with teams across Lottie, including our commercial and marketing teams, to help them hit their goals. If you love both the data and the commercial story behind it, this is the role for you!

💻 What does this role involve?

- Shape where Lottie goes next: Work directly with the execs on the biggest calls we make - pricing, where we invest, what we build - and own the analysis that decides them.
- Sit at the heart of the business: Partner with Commercial, Marketing, Product, Ops and Finance to uncover what's really driving performance, and help each team act on it.
- Help build the plan: Work with leadership on the annual plan, budgets and forecasts - the models we actually use to make decisions.
- Investor relations: Own the financial models and be the go-to person for investors on all things numbers.
- Turn insight into change: Take a question from analysis all the way to delivery, running it like a PM so the business actually moves.
- Build, don't inherit: Use SQL, Python and AI to build the tools and processes a scaling company needs, from first principles.

💪 What problems will you be solving?

- Financial modelling: Build and maintain the financial models that leadership uses to plan, test scenarios and make decisions
- The data behind our success: Why is a new growth channel working so well, and how do we double down on it?
- Pricing & unit economics: What drives margin in each product, and where pricing and packaging can lift it.
- Board-ready numbers: Models, metrics and reporting that stand up to the scrutiny of investors.
- M&A: Identify, evaluate and understand strategic acquisitions that accelerate Lottie growth.
- Getting to the "why": Moving from what the numbers say to why they say it, and what we should do about it.

👀 We think you'll be a great fit if you…

- Understand financial statements - Understand and interpret financial statements, including the P&L, balance sheet and cash flow statement, to assess business performance, identify trends and inform strategic decisions.
- You are genuinely technical - you write your own SQL, work in git, are comfortable in Python and build financial models from scratch.
- Work deeply with AI - you use tools like Claude every day to query data, build models and move faster.
- Are commercially minded and keen to lean into finance - you understand how a business makes money and want to grow into budgets, forecasts and investor models.
- Think from first principles and get quickly to how a business really makes money.
- Can take a messy question, get to the data yourself and present a clear recommendation to a founder and leadership team.
- Enjoy working closely with a founder - direct, curious and comfortable challenging up.
- Are a builder, not just a modeller - you take a topic, run it like a PM and make it happen across the business at startup pace.

Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not a perfect CV match.

💔 This role isn't for you if you...

- Need someone else to pull the data. Here you write the SQL, build the model and own the answer.
- Want to hand over a deck and walk away. We need someone who sees the decision through and makes the change happen.
- Like analysis but shy away from action that comes from it. You'll be expected to make the call and defend it with the CEO and the leadership team.
- Need a clear playbook and constant direction. Most of what you'll work on hasn't been done here before.
- Want to stay in your lane. This role spans Growth, Product, Ops and Finance, often in the same week.

🔢 Lottie's Interview Process

- First interview with Lottie's Talent Acquisition Lead - 20 mins (remote)
- Interview with Will Donnelly, Lottie's Co-Founder & CEO - 30 mins (remote)
- Technical interviews - SQL, Python and financial modelling (using AI tools is encouraged)
- Final interview with Will Donnelly in Lottie’s office.

🤩 Candidate Experience:

- Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.
- Technical Interviews: If you are not successful after the technical stage, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
- Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

🚀 Meet Lottie Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb. Launched in London in July 2021, Lottie is widely recognised as one of Europe's fastest growing tech companies. Most recently, Lottie was the acclaimed winner of [Deloitte Fast 50](https://www.deloitte.co.uk/fast50/winners/2025/winner-profiles/lottie/), [LinkedIn Top Startups](https://www.linkedin.com/pulse/linkedin-top-startups-2024-20-uk-companies-rise-linkedin-news-uk-tyuyc/), [The Sunday Times Tech 2026](https://www.thetimes.com/sunday-times-100-tech/software-league-table) and [Startups 100](https://startups.co.uk/startups-100/2025/lottie-2025/). As of today, Lottie offers three core products:

- [Lottie](http://lottie.org) (B2B2C Marketplace) - Free service that helps families find the UK's best care homes and home care services.
- [Found by Lottie](https://foundcrm.care/) (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances. [Eliza by Found](https://foundcrm.lottie.org/eliza) is our newest Found module: AI agents that handle care home enquiries - so no family goes unanswered. Launch video [here](https://www.youtube.com/watch?v=j85LK01G2_w).
- [Seniorcare by Lottie](https://lottie.org/seniorcare/) (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

🤩 Why Lottie?

- Career Opportunity - A career-defining opportunity to work side by side with our CEO on the data and numbers that shape Lottie's next stage of growth.
- Early Hire Benefits - Be an early hire at one of the UK's fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
- Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
- Investors - Backed by tier 1 venture capital investors including Accel and General Catalyst.
- Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.
- People - Join a kind, talented and mission-driven team that loves coming to work every day.
- Culture - Excellent employee compensation and benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
- Award Winning - Acclaimed winner of Deloitte Fast 50, LinkedIn's "Top Startups", the [Startups.co.uk](http://Startups.co.uk) 100 Index and most recently 20th in The Sunday Times 100 Tech 2026.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. If you require reasonable accommodations during the application or interview process, please let us know at alice.rooke@lottie.org.

## About Lottie

## Company Overview
- **One-liner**: Lottie is the UK's leading later life care marketplace, helping families find, compare, and fund care homes, home care, and retirement living for their loved ones.
- **Entity Type**: Private (Series A)
- **Headquarters**: London, United Kingdom
- **Founded**: July 2021
- **Founders**: Will Donnelly (Co-Founder & CEO) and Chris Donnelly (Co-Founder)

## Core Business
- **Primary industry**: Healthcare technology / Social care marketplace
- **Target customers**: B2C (families seeking care for loved ones), B2B (care providers via Found CRM), and Enterprise (employers via Seniorcare benefits)
- **Mission statement**: "Elevate later life for everybody."

## Products & Services
- **Lottie Marketplace (lottie.org)**: A free, consumer-facing platform that helps families find, compare, and contact care homes, home care providers, and retirement living options across the UK. Features powerful search filters (budget, pet-friendly, availability), pricing transparency, and a team of free care experts. Rated 4.9/5 on Trustpilot with over 1,100 reviews.
- **Found by Lottie**: A CRM and occupancy management platform built specifically for care providers, acquired by Lottie to help providers go digital and improve customer experience.
- **Seniorcare by Lottie**: An eldercare employee benefits solution for corporates, used by companies including DHL, Diageo, and Unilever, offering employees support in finding care for elderly relatives.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Total Funding**: Over £25 million raised across multiple rounds
- **Key Funding Rounds**:
  - £400k Angel round (led by Tom Blomfield, founder of Monzo)
  - £2.5m Pre-Seed round (led by Kindred)
  - £6.1m Seed round (led by General Catalyst)
  - £16.35m Series A round (led by Accel)
- **Notable Investors**: Accel (lead Series A), General Catalyst (early backers of Airbnb, Meta, Spotify), Kindred, Tom Blomfield (Monzo founder)
- **Key Metric**: Over 10 million users on the marketplace since launch; over 40,000 families use Lottie to find care every month; over 4,000 verified care communities listed
- **Growth Signals**: Ranked #2 in Startups.co.uk's UK Best Startups Index (2024); won LinkedIn Top Startups 2024; launched Seniorcare corporate benefits product with clients including DHL, Diageo, and Unilever; expanded into home care as a third service category; acquired Found (care provider CRM)

## Competitive Advantages
- **Market leadership**: Rated #1 in the UK's Aged Care category on Trustpilot (4.9/5 from over 1,100 reviews), making it the highest-rated care-finding service in the country.
- **Full-stack platform**: Covers the entire care journey — consumer marketplace, provider CRM (Found), and employer benefits (Seniorcare) — creating a defensible ecosystem.
- **Trust and transparency**: Solves a deeply emotional, high-stakes problem with full pricing transparency and a free concierge service, differentiating from opaque competitors.
- **Strong brand and mission**: Consistently ranked among the UK's top startups; mission-driven culture attracts talent and builds customer loyalty.

## Strategic Focus
- **Scaling the marketplace**: Continuing to grow the consumer side (over 10 million users) and expanding service categories (care homes, home care, retirement living).
- **B2B expansion**: Growing Found (provider CRM) and Seniorcare (corporate benefits) to create recurring revenue streams and deepen moats.
- **Product-led growth**: Investing in product and engineering to digitise a traditionally offline sector, led by VP Product Laura Mahy (Deliveroo's first Product Manager) and Engineering lead Tom Batchelder.
- **Geographic focus**: UK-centric with potential for expansion as the UK's population ages rapidly.

## Why Work Here
- **Mission-driven culture**: "Elevate later life for everybody" — employees consistently highlight the meaningful impact of their work in solving one of society's biggest problems.
- **Strong culture ratings**: 4.9/5 on RemoteCorgi from 27 reviews, with 100% of employees recommending Lottie to a friend. Reviewers praise the team's kindness, mission-driven culture, and clear career progression.
- **Hybrid working model**: Minimum 2 days per week in the London Bridge office; work from anywhere for up to 3 weeks per year; remote-first WFH allowance; core hours for flexibility.
- **Generous benefits package**:
  - 26 days annual leave + bank holidays (increasing to 28 with tenure)
  - Enhanced maternity, paternity, adoption, and shared parental leave
  - Eldercare support with annual allowance
  - Private healthcare (Bupa) with option to add family
  - Health cash plan, gym discounts, cycle-to-work scheme
  - EMI share options (equity for all employees)
  - Bi-annual salary reviews
  - Annual learning & development budget
  - Quarterly Lottie allowance (£)
  - 3-night "digital detox" via Unplugged
  - Pet-friendly office with drinks trolley on Thursdays
  - Busy social calendar including quarterly events, summer and end-of-year parties
- **Engineering culture**: Product and engineering led by experienced leaders (VP Product Laura Mahy was Deliveroo's first Product Manager; Engineering lead Tom Batchelder). Clear career progression and ownership encouraged.
- **Office**: Brand new custom-designed office in London Bridge; pet-friendly; hybrid model with minimum 2 days in-office per week.

## Sources
1. [lottie.org](https://lottie.org/)
2. [careers.lottie.org](https://careers.lottie.org/)
3. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/lottie)
4. [theorg.com](https://theorg.com/org/lottie)
5. [otta.com](https://app.otta.com/companies/Lottie)

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