---
title: 'Financial Analyst at Smalls'
canonical: 'https://feeny.ai/job/financial-analyst-smalls-united-states-te3nx40ycynt'
type: 'job'
last_seen: '2026-09-25'
---

# Financial Analyst at Smalls

- **Company:** Smalls
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.ashbyhq.com/smalls/14aaa214-ab3e-4061-95dd-1846e41d835a

## Job description

Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag. We're looking for a Financial Analyst to sit at the intersection of finance and operations, providing financial analysis, reporting, and business partnering across functions. You'll support and provide leverage to our Strategic Finance Manager, particularly on core recurring and strategic forecasting and planning work — turning business strategy into numbers leadership can trust. This is an individual contributor role with a growth path to Senior Analyst, for someone who wants FP&A to inform operational and strategic decisions at a time to actually effect change, not after the fact.

What This Role Is This is the person who takes ownership of the recurring FP&A engine so our Strategic Finance Manager can spend more time on strategic work. You'll own components of the budgeting and in-year re-forecast cycle end to end — data gathering, financial modeling, and variance analysis — and support financial close by producing source materials and coordinating accurate, timely accruals with cross-functional partners. You'll also build out the automated reporting and FP&A processes that let a lean finance team punch above its weight, leveraging AI tools, FP&A software, or both.

What This Role Is Not A generalist role — this requires explicit finance and financial modeling experience, not broad operational exposure. That said, some appetite to flex beyond core FP&A for ad-hoc analysis is a plus — the line is finance grounding, not rigidity. An over-indexed strategic seat — the team already has strong strategic thinking; this role needs someone tactical and methodical who can own the mechanics of forecasting and reporting.

## Who You Are

- You hold a Bachelor's degree in Finance, Accounting, or a related field.
- You have 2–4 years of experience in financial analysis, FP&A, accounting, or a related analytical role.
- Your Excel and financial modeling skills are advanced — you can build a forecast and variance analysis from scratch.
- You have a solid grasp of the three financial statements and the drivers behind them; you can connect operational KPIs to financial line items.
- You are a strong communicator who can explain a variance to non-finance stakeholders and collaborate effectively with partners across a range of financial backgrounds — we're a lean team with no translation layer, so this matters especially in partnering closely with Operations.
- Nice to have:
- Familiarity with AI tools (e.g., Claude Code, Codex) and experience automating finance-specific workflows or otherwise using AI to improve your output.
- BI tools (Power BI, Tableau, Looker) and/or a planning tool (Vena, Pigment, Data Rails, Cube).
- ERP exposure. (Netsuite) — if coming from the accounting side, auditing exposure is preferred over implementation exposure.)
- Consumer/CPG/DTC experience.

What you’ll love about us:

- Mission-Driven Company: We love cats and we're here to make nine lives ten.
- People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
- Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- Competitive Salary: Make some $$$.
- Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- Free Product: Free cat food every month.

## About Smalls

## Company Overview
- **One-liner**: Smalls crafts and delivers fresh, human-grade, high-protein cat food directly to customers via a subscription model, with a focus on feline-specific nutrition.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2016
- **Founders**: Matthew Michaelson (CEO) and Calvin Bohn

## Core Business
- **Primary industry**: Pet food (cat-focused, direct-to-consumer)
- **Target customers**: B2C – cat owners seeking high-quality, minimally processed food
- **Mission or purpose**: Provide cats with ultra-high protein, filler‑free, human‑grade meals that prioritize health and longevity.

## Products & Services
- **Fresh Cat Food (Subscription)**: Gently cooked, human‑grade meals shipped monthly; customers complete a quiz to select the optimal plan.
- **Shelf‑Stable Cat Treats**: Functional, lickable treats launched in October 2025.
- **Cat‑Focused Goods**: Additional products for cats and their owners.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding – $34 M raised across 3 rounds (latest: Series B, $19M led by Left Lane Capital in March 2023)
- **Notable Investors/Partners**: Left Lane Capital, Forecast Labs, Valor Equity Partners, Founder Collective, Digitalis Ventures, Mars, and Companion Fund
- **Growth Signals**:
  - Employee count grew to 125 as of May 2026
  - Expanded into physical retail through partnerships with Mud Bay (Pacific Northwest) and Fauna (NY, NJ, CT)
  - Appointed Nate Kredich as COO in September 2025 to oversee retail expansion
  - Launched a new line of shelf‑stable cat treats in October 2025

## Competitive Advantages
- **Cat‑exclusive focus**: Unlike most fresh pet food brands that serve dogs and cats, Smalls is 100% cat‑centric, allowing deeper formulation expertise.
- **Ultra‑high protein, no fillers**: The product is intentionally low in carbohydrates and free from artificial ingredients.
- **Subscription direct‑to‑consumer model**: Recurring revenue and data‑driven personalization through a quiz‑based ordering system.
- **Strong brand loyalty**: Positive reviews emphasize consistent quality and customer‑centric service.

## Strategic Focus
- **Retail expansion**: Growing brick‑and‑mortar presence while maintaining DTC core, led by new COO.
- **Product line extension**: Diversifying into treats and other cat goods.
- **Operational scaling**: Increasing headcount and infrastructure to support a recession‑resistant pet category.

## Why Work Here
- **Remote‑friendly**: Multiple roles listed as remote (e.g., Senior Art Director, SVP Marketing, CFO).
- **Cat‑loving culture**: Company ethos revolves around improving feline health; employees report a “great place for cat lovers to work from home.”
- **Growth & transparency**: Raise and compensation tied to performance metrics; recently introduced an education opportunity credit and a yearly work‑from‑home stipend.
- **Fast‑paced startup environment**: Employees note that “things change often and quickly,” which suits those who enjoy agility.

## Sources
1. [smalls.com](https://www.smalls.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/smalls)
3. [cbinsights.com](https://www.cbinsights.com/company/smalls)
4. [tracxn.com](https://tracxn.com/d/companies/smalls/__FpeSQpex2saveYzlT4W0f2Rk7lAAQJRC6jtQZ54K18w)
5. [indeed.com](https://www.indeed.com/cmp/Smalls)

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