---
title: 'Founders Associate - Engagement Innovation (all genders) at JustPlay GmbH'
canonical: 'https://feeny.ai/job/founders-associate-engagement-innovation-all-genders-justplay-gmbh-berlin-p7wryx61apva'
type: 'job'
last_seen: '2026-09-24'
---

# Founders Associate - Engagement Innovation (all genders) at JustPlay GmbH

- **Company:** JustPlay GmbH
- **Location:** Berlin, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-24
- **Apply:** https://jobs.ashbyhq.com/justplay-gmbh/fda4a6ef-61b3-4b4b-8d06-210a70ff6629

## Job description

JustPlay is looking for an experienced and business-oriented Founders Associate - Engagement Innovation to help us make JustPlay app ecosystem dramatically more fun, exciting and engaging. You'll work directly with our founders across every product team, constantly looking for ideas that make users want to click, play, win, explore and come back. We're not looking for someone to manage roadmaps or introduce more product processes. We're looking for someone with exceptional consumer instincts, extremely high agency and an obsession with the mechanics behind the world's most engaging B2C products. You should be the kind of person who opens an app like TikTok, Temu, MONOPOLY GO!, Duolingo or Whatnot and immediately starts dissecting why it works and how those ideas could be applied somewhere completely different. Some of your ideas may become major features. Others might be a different CTA, a more exciting reward reveal, a new event, better framing of a prize, or an experiment we can ship next week. We care much more about the impact of an idea than its complexity.

Job Responsibilities

- Work directly with the founders as a thinking partner on what makes JustPlay exciting to play
- Embed across product teams to find opportunities — not to run them
- Maintain a constant flow of ideas, from single-line copy changes to entirely new mechanics
- Tear down the world's most engaging consumer apps and translate what works there into what could work here
- Turn ideas into things people can act on: a sharp one-pager, a mock, a test plan — whatever gets it moving fastest
- Push ideas through to launch by making yourself useful to the teams shipping them
- Measure what happens, tell the truth about it, and scale or kill accordingly
- Build our collective instinct for engagement, so the whole company gets better at this over time

Job Requirements

- Exceptional consumer instincts: you can tell why something is fun or addictive, not just that it is
- Extremely high agency: you find the problem, propose the answer, and chase it until it's live, without being assigned it
- A genuine obsession with engagement mechanics in top B2C products such as games, social, commerce, or education
- Evidence that your ideas have shipped and moved a number, however small the idea was
- Fluency with data: you can read an experiment result honestly, including when it kills your favourite idea
- You write and speak clearly enough to sell an idea to a founder and an engineer in the same afternoon
- Comfortable being the newest voice in a room of people who know the product better than you and disagreeing anyway
- You communicate fluently in English, both written and spoken

## Nice to Have

- Casual, hyper-casual, or rewarded mobile gaming experience
- Background in LiveOps: events, seasons, progression, economies, or meta design
- Hands-on experimentation experience: you've designed and read A/B tests
- Enough technical or design literacy to mock something up yourself rather than describe it
- Familiarity with loyalty and rewards mechanics, or the mobile advertising landscape

Job benefits

- Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
- Mental Health Support: Free personal coaching through our partner[nilo.health](http://nilo.health) to support our team members to live fulfilled lives at home and at work
- Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc. and free language tutoring in German and English with [Preply](https://preply.com/?adgroupid=199839775849&campaignid=23910190312&creative=811690589270&device=c&gad_campaignid=23910190312&gad_source=1&gbraid=0AAAAADcbD216WbnrHwqd7jemkdh1Xhcky&gclid=Cj0KCQjwteTUBhD4ARIsAEYjs3rZ50zrVC4nSH50CvPr5y-GGonPORiw-yLtSLHjif0CNqrwOARXVhgaAg3zEALw_wcB&hsa_acc=4430962050&hsa_ad=811690589270&hsa_cam=23910190312&hsa_grp=199839775849&hsa_kw=preply&hsa_mt=e&hsa_net=adwords&hsa_src=g&hsa_tgt=kwd-48779027204&hsa_ver=3&keyword=preply&loc_physical_ms=9061132&matchtype=e&network=g&placement=&targetid=kwd-48779027204&utm_campaign=%7Bcampaign%7D&utm_medium=cpc&utm_source=google&utm_term=preply)
- Germany-Based Benefits: 25 vacation days, free[Wellhub](https://wellhub.com/de-de/) gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
- State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
- A Relocation Package: Includes visa support for those who need it
- Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
- Engaging and Diverse Work Environment: Join a diverse team, with over 30 nationalities working from over 25 different locations
- Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

## About JustPlay GmbH

## Company Overview
- **One-liner**: JustPlay operates an integrated rewarded gaming ecosystem combining first-party mobile casual games, proprietary adtech, and payout rails to channel ad revenue back to players and charitable causes.
- **Entity Type**: Private (acquired by NCSOFT) [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/)
- **Headquarters**: Berlin, Germany [justplayengine.com](https://www.justplayengine.com/about)
- **Founded**: 2020 [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/)
- **Founders**: Carl Livie (Co-Founder & Co-CEO), Gil Mincberg (Co-Founder & Chief Strategy Officer) [justplayengine.com](https://www.justplayengine.com/about)

## Core Business
- Primary industry: Mobile gaming / AdTech / Rewarded gaming (Play-to-Earn)
- Target customers: B2C – casual mobile gamers; also B2B partners through ad inventory and payout infrastructure
- Mission: Build a self-sustaining loop where play drives rewards, rewards drive retention, and retention drives growth – while enabling social impact through a Giveback feature [justplayengine.com](https://www.justplayengine.com/)

## Products & Services
- **JustPlay Rewards Platform**: A loyalty program for casual mobile players that turns gameplay into real-world rewards (gift cards, donations, etc.) – integrated with the company’s own game titles and adtech.
- **First-Party Mobile Games**: A portfolio of free-to-play casual games developed in-house, designed for high retention and session times.
- **AdTech Engine**: Proprietary advertising technology that serves ads within the ecosystem, with revenue flowing directly back to players – no third-party budgets.
- **Giveback Feature**: Allows players to donate rewards to charitable causes, with matched donations from JustPlay.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company; acquired by NCSOFT – deal terms undisclosed) [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/)
- **Key Metric**: 25M+ total players, 500K+ daily active users across 25+ countries [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/)
- **Notable Investors / Partners**: NCSOFT (acquirer) [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/)
- **Growth Signals**: 58.3% headcount growth YoY (74 employees, up 42 people); operates in 20+ countries; active hiring across 10+ roles [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/) [jobs.ashbyhq.com](https://jobs.ashbyhq.com/justplay-gmbh)

## Competitive Advantages
- **Fully integrated ecosystem**: Owns the games, adtech, and payout rails – no reliance on third-party budgets, eliminating “rewards cliffs” and CPI spikes.
- **Self-sustaining loop**: Player sessions generate ad revenue that directly funds rewards, creating infinite scalability and high retention.
- **Social impact differentiator**: Built-in Giveback feature and matched donations appeal to socially conscious players.
- **AdTech expertise**: Deep roots in advertising technology enable precise monetization without degrading user experience.

## Strategic Focus
- Scale the platform to become the leader in the play-to-earn (P2E) space by expanding the game portfolio, growing the user base, and deepening the adtech infrastructure.
- Continue to invest in retention mechanics and reward systems that keep players engaged long-term.
- Leverage the acquisition by NCSOFT to access additional resources and distribution channels [linkedin.com](https://www.linkedin.com/company/justplay-gmbh/).

## Why Work Here
- **Culture**: Values-driven – “Lead with fairness,” “Be creative,” “Win together,” “Make it fun,” “Act confident, stay humble.” Emphasis on curiosity, humility, and building with joy [justplayengine.com](https://www.justplayengine.com/careers).
- **Remote/Hybrid**: Hybrid company by design – employees can work from offices in Berlin, Munich (Grünwald), Limassol, or fully remote depending on role [justplayengine.com](https://www.justplayengine.com/careers).
- **Perks & Benefits**:
  - 25 vacation days
  - €2,000 annual training & development budget
  - €50/month tax-free internet allowance
  - Free office lunches (in-office)
  - Free Wellhub Gold subscription (gym/wellness)
  - Free monthly Deutschland-Ticket (Germany)
  - Relocation package
  - Mental health support
  - State-of-the-art equipment
  - Yearly company offsite
  - Flexible working hours [justplayengine.com](https://www.justplayengine.com/careers)
- **Engineering Culture**: Tech-driven environment with roles like Analytics Engineer, Senior Data Scientist, QA Automation Engineer. Team is building at the intersection of gaming, adtech, and rewards.

## Sources
1. [justplayengine.com](https://www.justplayengine.com/) – Company homepage
2. [justplayengine.com/about](https://www.justplayengine.com/about) – About page (founders, numbers)
3. [justplayengine.com/careers](https://www.justplayengine.com/careers) – Careers page (benefits, values, hiring process)
4. [linkedin.com/company/justplay-gmbh](https://www.linkedin.com/company/justplay-gmbh/) – LinkedIn profile (headcount, acquisitions, growth)
5. [jobs.ashbyhq.com/justplay-gmbh](https://jobs.ashbyhq.com/justplay-gmbh) – Active job postings

## Other roles at JustPlay GmbH

- [Working Student - People & Culture (all genders)](https://feeny.ai/job/working-student-people-culture-all-genders-justplay-gmbh-berlin-z655zdse0ept) — Berlin, Germany
- [Senior Product Manager - Fraud (all genders)](https://feeny.ai/job/senior-product-manager-fraud-all-genders-justplay-gmbh-berlin-9pj8j5xbh39c) — Berlin, Germany
- [Lead UX/UI Designer (all genders)](https://feeny.ai/job/lead-ux-ui-designer-all-genders-justplay-gmbh-berlin-p6zh7tt3k8xa) — Berlin, Germany