--- title: 'Founding Account Executive - UK & Ireland at praxipal' canonical: 'https://feeny.ai/job/founding-account-executive-uk-ireland-praxipal-uk-q8dfgxfdd5jj' type: 'job' last_seen: '2026-10-17' --- # Founding Account Executive - UK & Ireland at praxipal - **Company:** praxipal - **Location:** UK &, Ireland - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-14 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.ashbyhq.com/praxipal/33d9c0f2-24d8-4251-a3b6-9674bbe04f1e ## Job description TL;DR - We’re building the healthcare workforce for tomorrow. Our AI receptionist Luna is already automating patient communication in medical practices today. As the market leader in German and Austrian dentistry, and with major funding under our belt, we’ve now launched Luna in the UK and Ireland, and are looking for our Founding Account Executive to build on that momentum. This isn't a "follow the playbook" role. You'll be our first person on the ground: growing our UK and Irish customer base and writing the playbook that everyone after you will follow. Why praxipal? The shortage of skilled professionals is the biggest challenge in our healthcare systems. Tens of thousands of positions remain unfilled each year, and demographic shifts are only making things worse. Medical practices rely on our AI receptionist Luna to reduce staff workload and keep care accessible for everyone. We’re growing at record speed and closed a $6.7M seed round with HV Capital. ## What We’re Looking For - 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation - Ideally experience in high-velocity SMB sales: you know how to run short sales cycles, manage a high volume of deals and keep momentum without losing quality - A consistent top performer with a track record of beating ambitious quotas, and the numbers to prove it - Comfortable with ambiguity and excited to build processes from scratch rather than inherit them; startup or new-market experience is a big plus - Someone people trust, who builds relationships that last well beyond the signature - Ambitious and hungry to grow faster than any corporate career ladder would allow - Excellent, persuasive English, both written and spoken - Based in the UK or Ireland, or happy to relocate, with the right to work in either country ## What You’ll Do In short: turn our traction in the UK & Ireland into a thriving business by converting the strong demand we're seeing into customers. - You'll own the full sales cycle, from first conversation and demo through to negotiating and closing - You'll shape our go-to-market motion, working out what resonates with independent practices, dental groups and corporates, then doubling down on it - You'll represent praxipal at industry events and build a name for us in the UK and Irish dental community - You'll act as the voice of our customers, feeding insights straight to our product team so Luna is built for UK practices, NHS and private alike - You’ll work hand in hand with marketing, turning what you learn in customer conversations into campaigns that bring in even more of the right customers ## What You’ll Get - A genuine founding role: build a market from (almost) zero, backed by a funded, fast-growing company that has already done it more than once - Room to grow with the business, with the opportunity to take on more responsibility as the UK&I team scales - Onboarding at our Berlin HQ to kick things off, getting to know the core team, learning the product inside out and soaking up the culture before bringing it all back to the UK & Ireland - Learning at the frontier of AI and healthcare, alongside a small, driven and talent-dense team - Regular team events and offsites with the wider praxipal team ## About praxipal ## Company Overview - **One-liner**: praxipal builds an AI-powered receptionist called Luna that automates patient communication end-to-end for dental and orthodontic practices. - **Entity Type**: Private (Seed stage, $6.7M raised in October 2025) - **Headquarters**: Berlin, Germany - **Founded**: 2024 - **Founders**: Daniel Woelki (CEO & Co-Founder), Martin Graf (CTO & Co-Founder), Niklas Kämmer (Founding Product Manager) ## Core Business - **Primary industry/industries**: Healthcare IT, AI-powered practice management, dental/orthodontic software - **Target customers**: B2B – dental practices and orthodontists in Germany (with plans to expand to other specialties) - **Mission or purpose statement**: “Building the healthcare workforce for tomorrow – with AI” to address the growing healthcare staff shortage and relieve administrative burden on medical staff. ## Products & Services - **[Luna – The AI Receptionist](https://www.praxipal.com/en)**: An AI agent that answers incoming calls, conducts natural conversations with patients, books/reschedules/cancels appointments directly in the practice management system (PMS), handles inquiries, and intelligently forwards complex requests to human staff. Available 24/7, integrates with existing phone systems and PMS (e.g., for dental/orthodontic software). Compliant with GDPR. Supports up to 80% of calls autonomously. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding of **$6.7M** (Seed round closed October 10, 2025, with 6 investors) - **Notable Investors/Partners**: Not named in available sources; investors in the Seed round are undisclosed. Partners include dental/orthodontic PMS providers. - **Growth Signals**: - Headcount grew **+90% YoY** (from ~6 to 12 employees) - **+11.8% monthly employee growth** - Already loved by **more than 100 dental practices and orthodontists** - Actively hiring for 11 open positions (as of mid-2026) - Expanding to other medical specialties and additional practice software integrations ## Competitive Advantages - **Deep PMS integration**: Luna books, reschedules, and cancels appointments directly within the practice software – no copy-paste or manual data entry. - **Domain specialization**: Built specifically for dental and orthodontic workflows, understanding complex scheduling rules (e.g., bracket repairs, follow-up visits). - **GDPR compliance**: Designed for the German healthcare market with strict data protection agreements. - **Low friction adoption**: No phone system change required; simple call forwarding setup in ~15 minutes. - **24/7 availability**: Handles multiple simultaneous calls, reducing missed appointments and after-hours burden. ## Strategic Focus - **Current priorities**: Scale adoption across German dental/orthodontic practices, expand to other medical specialties (e.g., general medicine, physiotherapy), and integrate with additional PMS platforms. - **Growth direction**: Strengthen the AI’s capabilities for more complex patient interactions, expand team (especially engineering, customer success, and sales), and enter new European markets (already has presence in Portugal and Switzerland). ## Why Work Here - **Culture highlights**: Small, mission-driven team (12 employees) building AI to solve a real healthcare crisis. Emphasis on ownership and impact – every engineer contributes directly to product and patient outcomes. - **Remote/hybrid/office policy**: Mix of in-office (Berlin HQ) and remote roles. Several positions are listed as “Remote” (e.g., Customer Success Manager, Account Executive, Systemintegrator). Engineering roles may be in-office or hybrid. - **Notable perks or engineering culture**: - Fast-paced startup environment with flat hierarchy. - Technical team makes up **37%** of headcount (7 people in engineering/technical roles). - Active job postings for Senior Software Engineer, Forward Deployed Engineer, AI Automation Engineer – indicating strong investment in AI and product engineering. - Company values “real relief” for healthcare staff – employees work on a product with tangible social impact. ## Sources 1. [praxipal.com – Product overview](https://www.praxipal.com/en) 2. [praxipal.com – Team page](https://www.praxipal.com/en/team) 3. [LinkedIn – praxipal company page](https://www.linkedin.com/company/praxipal) 4. [Built In – praxipal careers & culture](https://builtin.com/company/praxipal) 5. [Ashby – praxipal jobs](https://jobs.ashbyhq.com/praxipal) ## Other roles at praxipal - [Founding Sales Development Representative / Founding SDR (m/w/d)](https://feeny.ai/job/founding-sales-development-representative-founding-sdr-m-w-d-praxipal-berlin-380t98q55kmc) — Berlin, Germany - [Sales Development Representative / SDR (m/f/d)](https://feeny.ai/job/sales-development-representative-sdr-m-f-d-praxipal-berlin-egpz4006tfv4) — Berlin, Germany - [Founding Designer (m/f/d)](https://feeny.ai/job/founding-designer-m-f-d-praxipal-berlin-nznnxb6cmjdp) — Berlin, Germany - [Account Executive (m/f/d)](https://feeny.ai/job/account-executive-m-f-d-praxipal-berlin-rwtec5cbbrct) — Berlin, Germany - [(Senior) Systemadministrator - VoIP / Infrastruktur Fokus (m/f/d)](https://feeny.ai/job/senior-systemadministrator-voip-infrastruktur-fokus-m-f-d-praxipal-berlin-r7ysrsdhvbzz) — Berlin, Germany - [Technical Implementation Manager (m/f/d)](https://feeny.ai/job/technical-implementation-manager-m-f-d-praxipal-berlin-eps0thk5r5rb) — Berlin, Germany - [Technical Implementation Manager (m/f/d) Remote EU](https://feeny.ai/job/technical-implementation-manager-m-f-d-remote-eu-praxipal-berlin-fxr0d3xf3xds) — Berlin, Germany