---
title: 'Founding Brand Designer at Basis AI'
canonical: 'https://feeny.ai/job/founding-brand-designer-basis-ai-new-york-y1wg0rhmqp1p'
type: 'job'
last_seen: '2026-09-23'
---

# Founding Brand Designer at Basis AI

- **Company:** Basis AI
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-09-20
- **Last confirmed live:** 2026-09-23
- **Apply:** https://jobs.ashbyhq.com/basis-ai/c6a03c18-8a3a-4375-9439-3be167e0006b

## Job description

## About Basis

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI

## About the Role

Basis is looking for a founding brand designer to own how our brand shows up in the world. You'll turn an ambitious company and category narrative into a visual identity that people recognize, trust, and remember. Basis is positioned to become one of the leading agent labs, so the brand carries two loads: a customer brand and a technical brand. Both have a good baseline. Neither has been pushed as far as it should go. The customer brand also has to carry multiple go-to-market motions, each with a different buyer and different needs, so range matters as much as consistency. This is a wide open brief. We're building agents that change how accounting work gets done. The brand needs to make that future feel clear, credible, and worth joining. You'll define the visual language that helps Basis stand apart from a crowded AI market without falling back on familiar AI tropes. You'll shape the brand across our website, launches, campaigns, customer stories, visual assets, and recruiting. You'll move from concept to final file and make every touchpoint feel like one brand. This is not a production-only role. You'll set the creative direction, challenge weak ideas, and bring a point of view on what modern B2B design should become. You'll also stay close to the work: design the page, build the system, ship the campaign. You'll build the operating system for design at Basis: a flexible brand system, clear standards, reusable templates, and AI-enabled workflows that raise creative output without lowering the bar. You'll know where consistency creates leverage and where the work should break the pattern. You'll partner closely with the Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting. As the company grows, you'll guide agencies, freelancers, and future designers, and protect the quality and coherence of the brand.

This is a high-ownership role for a designer who wants to build a consequential brand from the ground up. You'll need exceptional taste, strong business judgment, and the ability to turn ambiguity into a clear creative direction.

📍 Location: NYC, Flatiron office. In-person team, 5 days a week. 💰 Compensation: [ADD BASE SALARY RANGE - required for NYC postings] plus equity 🎨 To apply: send a portfolio link along with your resume

## What You'll Bring

- 5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company
- A portfolio of complete brand systems, not a collection of individual assets, that turned complex products and abstract ideas into distinctive creative concepts
- Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling
- Strong digital design skills and experience shipping responsive web experiences in close partnership with developers
- Experience building design systems, templates, standards, and workflows that flex across different buyers and motions without fragmenting into separate brands
- Strong creative judgment and the confidence to explain the idea, defend the decision, take feedback, and improve the work
- Technical curiosity and the ability to learn a complex product, buyer, and market quickly

## What We'd Love to See

- Category-Defining Brand Work: A visual identity that helped a company claim a distinct place in the market, not just look more polished
- Website Depth: Experience shaping a B2B website from narrative and information hierarchy through interaction and final visual design
- Campaign Concepts: Integrated ideas that traveled across digital, editorial, social, events, and sales surfaces without losing their force
- Editorial Taste: Reports, customer stories, and thought leadership that made complex material feel clear, useful, and worth reading
- System That Compounds: Every component, template, and workflow you ship makes the next project faster and stronger
- AI-Native Creative Practice: A thoughtful approach to using AI for exploration, production, and iteration without making the work feel generic

What Success Looks Like

- Distinctive Brand: Buyers recognize Basis quickly and can tell what makes the company different before they read every word
- Clear Visual System: The website, campaigns, customer stories, events, sales materials, and recruiting work all feel like Basis, and the customer brand and technical brand read as one company
- Category Credibility: The brand makes a new kind of technology feel concrete, trustworthy, and ready for high-stakes work
- Launch Leverage: Major launches have strong creative concepts that travel across every channel and give Marketing and Sales more impact
- Creative Velocity: Reusable systems and clear workflows help the company ship faster without lowering the quality bar
- Quality Bar: Teams know what excellent looks like, agencies and freelancers receive clear direction, and weak work does not reach the market
- Cross-Functional Leverage: Marketing, Product, Sales, Customer Success, and Recruiting have the design partnership and tools they need to do stronger work
- Brand That Compounds: Each launch, campaign, and asset strengthens the system instead of creating another one-off

## Benefits at Basis

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

- Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Basis will cover 100% of your [Wellhub Gold](https://wellhub.com/en-us/employees/?gad_source=1&gclid=CjwKCAjwy5rUBhB5EiwAIoAtCixehqvud1v9ahoeOFqYnuIiBWAVW73IQK_ysAVP8wl75ukUUW-myBoCDlcQAvD_BwE&utm_campaign=us_b2c_google-search-brand-plans-pricing-wellhub__el_con_ongoing_all_signup_0425&utm_content=181565584554&utm_id=22473088932&utm_medium=cpc&utm_source=google&utm_term=wellhub+gold+plan_801285082537) membership.
- Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
- Time off: Unlimited PTO + 12 paid company holidays.
- In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
- Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
- Team Culture: Monthly office activities and frequent optional team happy hours.
- Parental Leave

## About Basis AI

## Company Overview
- **One-liner**: Basis AI builds autonomous AI agents that execute end-to-end accounting workflows for professional accounting firms.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, United States
- **Founded**: 2023
- **Founders**: Mitchell Troyanovsky (Co-Founder), Matt Harpe (CEO)

## Core Business
- **Primary industry/industries**: Accounting Technology, Artificial Intelligence, Enterprise SaaS
- **Target customers**: B2B — Top accounting firms in the United States (CAS, Tax, Audit, Advisory practices)
- **Mission or purpose statement**: "The next era of accounting" — transforming knowledge workers from doers into reviewers by deploying agents that autonomously complete work.

## Products & Services
- **Basis Platform**: An AI agent platform that runs in the background executing accounting workflows end-to-end. Core modules built for CAS, Tax, Audit, and Advisory practice areas. Agents conform to a firm’s standards, adapt to specific engagement context, and deliver finished work ready for review. Runs across cloud and on-premise accounting systems. [getbasis.ai](https://www.getbasis.ai/)

## Market Standing
- **Valuation/Market Cap**: $1.15 billion (post Series B in February 2026) [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Key Metric**: Total funding raised — $137.6 million (across 4 rounds: Seed, Series A, Series B) [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
- **Notable Investors/Partners**: Accel (lead, Miles Clements), GV (Google Ventures), Khosla Ventures (Vinod Khosla and Keith Rabois), BoxGroup, Better Tomorrow Ventures, Avid Ventures, Lloyd Blankfein (former CEO Goldman Sachs, lead Series B), Adam D’Angelo (CEO Quora), Nat Friedman (former CEO GitHub), Jeff Dean (Chief Scientist Google DeepMind), Noam Brown (OpenAI o1 co-creator), Amjad Masad (CEO Replit), Eric Wu (CEO Opendoor), and many other prominent angel investors.
- **Growth Signals**: 253.7% year-over-year headcount growth (95 employees as of mid-2026, up from ~27 a year prior). Active in 10 countries. Expanded from CAS into Tax and Audit verticals. 26 active job postings as of mid-2026. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Competitive Advantages
- **Deep domain accuracy**: Built on foundational accounting principles, not a generic chatbot — agents understand the logic of the work itself and adapt to firm-specific standards.
- **End-to-end execution**: Agents run autonomously for hours, collaborating with accountants at key decision points, rather than just generating text suggestions.
- **Early market leadership**: Already deployed with the largest accounting firms in the country, with partners calling it the "most exciting new technology" they’ve seen in their careers.
- **Applied ML at scale**: Hundreds of agents behind every accountant, performing real, economically productive work for paying customers today. [getbasis.ai/about](https://www.getbasis.ai/about)

## Strategic Focus
- **Scaling across practice areas**: Expanding from CAS into Tax, Audit, and Advisory modules. A new "New Vertical" product design role is explicitly listed.
- **Building for a generational company**: "We believe the marginal cost of intelligence will trend toward zero… accounting is among the most important and foundational — and might happen the fastest." [getbasis.ai/about](https://www.getbasis.ai/about)
- **Deepening trust and governance**: Hiring Intelligence Architects and GRC specialists, indicating a focus on compliance, security, and enterprise-grade controls.
- **International expansion**: Already operating across 10 countries, with hires in Brazil, India, Argentina, and the UK. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Why Work Here
- **Culture & intensity**: "The whole team in one room. Not a lot of formal meetings, but interesting conversations happening constantly… The standards are high and the feedback is frequent. People here are kind and fun, but they also push each other to be better." [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Engineering-centric**: Technical roles account for ~20% of headcount. Operating principles emphasize clear thinking and are referenced every day. Whiteboards everywhere.
- **Perks**: Premium Medical, Dental, Vision; Life Insurance; 6 coaching & 6 therapy sessions via Spring Health; unlimited PTO + 12 paid holidays; daily meal stipends; fully stocked kitchen; $300 custom desk setup; pre-tax commuter benefits; 401(k); paid parental leave.
- **Remote/office policy**: Office-first culture — "most of the team eats lunch and dinner together." Based in a dedicated office at 20 W 22nd St, New York (Flatiron district). No mention of fully remote roles in current postings.
- **Growth trajectory**: From ~27 to 95 employees in one year. Over 85% quarterly growth in job postings. Employees report huge responsibility from day one. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Sources
1. [getbasis.ai](https://www.getbasis.ai/)
2. [getbasis.ai/careers](https://www.getbasis.ai/careers)
3. [getbasis.ai/about](https://www.getbasis.ai/about)
4. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/basis-ai)

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